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Colour Cosmetics in
Uzbekistan

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Economic growth will underpin further expansion of colour cosmetics

While overall volume and current value growth rates will be tempered by increasing maturity, the outlook for colour cosmetics over the forecast period is broadly favourable. The category will continue to benefit as economic development and the increasing participation of women in Uzbekistan’s workforce not only increase spending power among female consumers, but also make them more image-conscious.

BB/CC creams expected to show the fastest development

BB/CC creams is projected to be the most dynamic performer in volume and current value growth terms over the forecast period. This is largely because sales are still emerging from a very low base, though the development of the category will also be bolstered by rising disposable incomes and growing appreciation for the benefits of such products among women.

Opportunities for premium products are strongest in facial make-up

Lip products and nail polish look set to remain among the most active colour cosmetics categories in terms of innovation over the forecast period. In particular, it is expected that both will continue to witness frequent launches of new colour variants, especially brighter colours, as well as products that offer greater durability.

COMPETITIVE LANDSCAPE
Gloriya Distribution maintains its lead thanks to success of L'Oréal brands

Gloriya Distribution, which distributes L'Oréal Group’s Maybelline and L'Oréal Paris brands in Uzbekistan, remained the overall leader in colour cosmetics in value terms in 2018. Despite being comparatively expensive, Maybelline and L'Oréal Paris remain very popular among Uzbekistanis thanks to their high quality reputations, wide availability and well developed product ranges.

International brands continue to dominate colour cosmetics

International brands continued to account for the lion’s share of total colour cosmetics current value sales in 2018. This was partly due to early mover advantages in major categories, but also reflective of the fact that imported brands are widely perceived as superior to domestic competitors in terms of quality.

Mass media advertising largely confined to global brands

Strong advertising support is another key factor that underpins the success of international brands in colour cosmetics in Uzbekistan. Global brands such as L'Oréal Paris and Max Factor are regularly advertised on local and Russian TV stations, and also promoted via billboards.

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Colour Cosmetics in Uzbekistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Economic growth will underpin further expansion of colour cosmetics
BB/CC creams expected to show the fastest development
Opportunities for premium products are strongest in facial make-up

COMPETITIVE LANDSCAPE

Gloriya Distribution maintains its lead thanks to success of L'Oréal brands
International brands continue to dominate colour cosmetics
Mass media advertising largely confined to global brands

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Uzbekistan’s beauty and personal care market posts mixed results in 2018
Favourable demographic and economic trends mitigate impact of price hikes
International brands continue to lead but domestic players become more competitive
Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production
Economic growth will underpin market expansion over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources