Colour Cosmetics in Uzbekistan

PROSPECTS

Further moderate sales growth ahead for colour cosmetics

Colour cosmetics is set to continue generating moderately positive sales growth over the forecast period and there are various factors at play here. Improving consumer awareness of the emerging category of BB/CC creams and the spread of products with added benefits are set to drive demand.

BB/CC creams expected to register the most dynamic performance

Sales of BB/CC creams are still emerging in Uzbekistan and the category is rising from a much lower sales base than other areas of colour cosmetics. In addition, the category does not yet present high levels of competition to other products such as foundation/concealer and tinted facial care.

Innovative manufacturers to add value to position their brands above mass products

Lip products and nail polish remain categories in which regular innovation is seen and this is likely to remain the case during the forecast period. Much of this innovation is focused primarily on brightness of colour and durability.

COMPETITIVE LANDSCAPE

Gloriya Distribution OOO leads at NBO level, with L’Oréal Groupe the leading GBO

L’Oréal Groupe remains the leading GBO in colour cosmetics, with local importer Gloriya Distribution OOO occupying first position in colour cosmetics at NBO level in 2017. The brands of these companies including Maybelline, L’Oréal Paris and Jade are very popular among Uzbekistani consumers, despite their higher than average prices.

Eveline Laboratorium, B&S Consult and Yves Rocher all register very strong growth

Eveline Laboratorium, B&S Consult and Yves Rocher were the most dynamic players in colour cosmetics in 2017. All of these brands gained mainly from the low sales base and increased availability of its products across the country.

Major international players prominent among the category’s leading advertisers

International colour cosmetics manufacturers and brands continue to invest in media advertising and promotional campaigns with the intention of attracting more consumers by improving consumer knowledge of their products. Among the most effective and memorable advertising campaigns in 2017 were those conducted by leading international companies such as Eveline Cosmetics, L’Oréal Groupe and Procter & Gamble.

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