Colour cosmetics continued to experience latent current value growth in 2021 with retail volumes still in decline. Nevertheless, the category saw a marked improvement compared to 2020 when COVID-19 restrictions stifled demand for colour cosmetics.
Eye make-up and facial make-up saw the strongest growth in retail volume and current value terms in 2021 despite the mask-wearing restrictions still in place. Consumers were able to lead a more normal life for a part of the year leading to a resurgence in demand for facial make-up.
Dermocosmetics are becoming more popular in colour cosmetics led by La Roche-Posay and Vichy, which have been actively marketing in Uzbekistan. Both of these brands organised online and offline marketing and provided free samples in retail stores for much of the year.
Colour cosmetics is expected to witness modest value growth over the forecast period, although retail volume growth will remain stagnant. Although demand for colour cosmetics is growing, purchasing power remains low for much of the Uzbekistani population.
Higher-income consumers will remain loyal to premium colour cosmetics, maintaining their pre-pandemic make-up routines, regardless of the economic backdrop. Nevertheless, this will not be enough to change the general landscape of colour cosmetics, with the mass segment continuing to dominate.
Nails products will continue to lose popularity in Uzbekistan during the forecast period. The decline in current value sales accelerated in 2020 and 2021 during the COVID-19 pandemic alongside a downturn in wearing colour cosmetics overall.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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