In response to the COVID-19 pandemic, colour cosmetics will see slowed current value growth in 2020 overall. The main reason for this is because many colour cosmetics are sold in non-essential good stores which have been closed because of the COVID-19 pandemic, and so cannot be accessed by potential consumers.
Make-up preferences have largely changed in response to the COVID-19 pandemic and subsequent implementation of mask wearing. For example, eye-make up products have continued to be in high demand and will therefore see one of the most dynamic performances in 2020 overall.
International heavyweights control both the mid-market and premium segments of colour cosmetics in Uzbekistan in 2020. For example, Gloriya Distribution OOO, who distributes L’Oréal Groupe’s highly popular brands Maybelline and L’Oréal Paris.
In 2021, colour cosmetics will see increased current value growth rates in line with the COVID-19 pandemic coming to an end. Overall, colour cosmetics is expected to recover quickly from the negative effects of the pandemic, with facial make-up, lip products and eye make-up all performing well over the forecast period as a whole.
In the initial stages of the forecast period, purchasing powers will continue to diminish as a result of the COVID-19 pandemic. Therefore, many consumers will favour economy brands within colour cosmetics for some time.
Over the forecast period, colour cosmetics will continue to benefit from economic empowerment among female consumers, with women increasingly participating in Uzbekistan’s workforce. Economic development and the increasing influence of Western beauty trends will lead to higher demand for quality international brands and products with added-value features during the review period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Colour Cosmetics
This report originates from Passport, our Colour Cosmetics research and analysis database.
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