Colour cosmetics is projected to see positive growth over the forecast period, with growth driven by core make-up products that help consumers achieve minimalist looks. Rather than looks that require an extensive number of tools and products, consumer preference is shifting towards looks that are quick, simple and can be achieved with only a few key products.
COVID-19 has changed the way New Zealanders shop, accelerating the adoption of online shopping. In the beauty and personal care industry, this trend can be seen in colour cosmetics, where more consumers are shopping online for their needs.
While sustainable colour cosmetics is still uncommon in New Zealand, it is expected to become more prevalent over the forecast period. Consumer demand for sustainable products is evident across all beauty and personal care categories, and brands are likely to respond to remain relevant.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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