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Colour Cosmetics in
New Zealand

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Facial make-up is becoming the most innovative within category

Facial make-up is becoming the most innovative product area within colour cosmetics. From ingredients to application and packaging, it is developing faster than any colour cosmetics.

Beauty specialist retailers expanding their base

Mecca Maxima opened its first store in New Zealand in 2016 and had six locations across the country by 2018. During the review period, the beauty specialist retailer opened its first concept store in Auckland, which is twice as large as its other stores and provides services such as complementary beauty workshops and skin care consultations.

Omnichannel is key for colour cosmetics

One of the biggest challenges for retailers is having an omnichannel presence. In a playful category such as colour cosmetics, which is highly driven by free samples, testers and customers seeking advice, an integrated and seamless experience across both online and offline channels is crucial.

COMPETITIVE LANDSCAPE
Laura Mercier exits the country

Laura Mercier, an American brand known for its translucent powders and tinted moisturisers, decided to exit Australia and New Zealand in 2018. The exit caused upset amongst many make-up artists and consumers of the brand, who were forced to get products shipped from overseas until Mecca Brands Pty Ltd announced that it would bring the brand back in February 2019.

L'Oréal New Zealand Ltd strengthens lead

L'Oréal New Zealand Ltd, with an extensive portfolio of brands including Maybelline and L'Oréal Paris, strengthened its lead of colour cosmetics in 2018, by gaining further value share. The company launches breakthrough products each year and in 2018 it collaborated with Puma to introduce a limited edition high-performance make-up collection.

Estée Lauder (NZ) Ltd retains second position

Despite losing value share in 2018, Estée Lauder (NZ) Ltd ranked second closely behind the leader due to the popularity of its brands Mac, Estée Lauder and Clinique. Leading brand Mac has been able to bring new products to New Zealand with the help of collaborations.

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Colour Cosmetics in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in New Zealand?
  • What are the major brands in New Zealand?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in New Zealand - Category analysis

HEADLINES

PROSPECTS

Facial make-up is becoming the most innovative within category
Beauty specialist retailers expanding their base
Omnichannel is key for colour cosmetics

COMPETITIVE LANDSCAPE

Laura Mercier exits the country
L'Oréal New Zealand Ltd strengthens lead
Estée Lauder (NZ) Ltd retains second position

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Blurring boundaries between health, beauty and fitness
Beauty originating from New Zealand farms
International brand owners remain dominant with strategic acquisitions
New product developments influenced by transparency and fitness
Digital beauty with digital solutions

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources