The issue of diversity and inclusion is a subject of ongoing discussion within the industry. It is bringing about profound changes as an increasing number of players adjust their product lines to cater for a global range of more diverse consumers.
Since government restrictions and shadow lockdowns have resulted in New Zealanders spending greater time at home, there is growing demand for products that help them to still feel attractive and remain positive. Colour cosmetics have therefore helped consumers during a challenging period of stress and anxiety.
Many consumers of colour cosmetics consider mascara an essential component of their daily make-up routine, so they are typically willing to test new products that emerge. Increasingly popular are products with clean formulations, bright colours, and flake-free results, such as Straight Up Volumizing Peptide Mascara by RMS Beauty.
As legal recognition of non-binary gender identities continues to gain traction in international markets, including New Zealand, colour cosmetics will continue to expand to address this momentum. As a result, a rise in the popularity of products designed specifically for men can also be mentioned.
There are growing concerns among local consumers regarding the use of artificial chemicals present in colour cosmetics. As a result of perceptions that chemical colourants in colour cosmetics may pose a health risk to users, the demand for products with natural pigments is rising.
Infusing foundation/concealer with skin-beneficial ingredients is not a new concept, and virtually all major brands have offered foundation serums in New Zealand for many years. However, foundation oils are starting to receive significant attention.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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