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Country Report

Colour Cosmetics in

Colour Cosmetics in Slovakia

24 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bloggers and vloggers gain popularity

Bloggers and vloggers, who test products online and recommend new products to their viewers/readers, began to establish a visible presence in Slovakia. For example, dm-drogeriemarkt used bloggers to test mainly its private label products, with the results flagged by in-store leaflets on product shelves which highlighted products recommended by bloggers.

Articles raise concerns about product safety

Lip balm products underwent laboratory testing in 2017 that revealed potential health risks for consumers. This received immediate media attention, despite the limited risks.

Colour cosmetics trends in Slovakia follow major global beauty and styling trends

Strobing, modelling shades via bronzers and highlighters gained popularity, following cosmetics trends from Western Europe. Mascara remained popular but sales were hampered noticeably by artificial eye-lashes, which require minimal maintenance.

COMPETITIVE LANDSCAPE

Strong marketing support important to players’ success

To increasingly diversify/distinguish brands from those of competitors, manufacturers are likely to utilise more sophisticated methods including story-driven advertising and third-party logos. Product testing, and awards from local associations, government institutions or market research agencies were increasingly popular.

Product innovation drives retail value sales

Slovak consumers were interested in new products, particularly brands that offered something new or added value. New product launches in 2017 included Astrid Multivitamin Lip Balm (by Astrid Cosmetics), with vitamins C, E and F and beeswax, which targeted health-conscious consumers and offered attributes not found in competitors’ products.

Price promotions to remain popular

Intensive price promotions were recorded in Slovakia in 2017, which led to strong competition between both manufacturers and retailers. Private label products in the form of drugstore brands were increasingly popular; these benefited from the strengthening popularity and expansion of the drugstores network and stronger investment in brand marketing.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Slovakia?
What are the major brands in Slovakia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Slovakia - Category analysis

HEADLINES

PROSPECTS

Bloggers and vloggers gain popularity

Articles raise concerns about product safety

Colour cosmetics trends in Slovakia follow major global beauty and styling trends

COMPETITIVE LANDSCAPE

Strong marketing support important to players’ success

Product innovation drives retail value sales

Price promotions to remain popular

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care not yet fully saturated

Sales driven by a number of factors

Competition in 2017 remains intensive

Numerous product innovations launched in 2017

Beauty and personal care expected to stay in positive growth territory

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Slovakia

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Executive Summary

New Report Guarantee

PROSPECTS

Bloggers and vloggers gain popularity

Articles raise concerns about product safety

Colour cosmetics trends in Slovakia follow major global beauty and styling trends

COMPETITIVE LANDSCAPE

Strong marketing support important to players’ success

Product innovation drives retail value sales

Price promotions to remain popular

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Slovakia - Category analysis

HEADLINES

PROSPECTS

Bloggers and vloggers gain popularity

Articles raise concerns about product safety

Colour cosmetics trends in Slovakia follow major global beauty and styling trends

COMPETITIVE LANDSCAPE

Strong marketing support important to players’ success

Product innovation drives retail value sales

Price promotions to remain popular

CATEGORY DATA

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care not yet fully saturated

Sales driven by a number of factors

Competition in 2017 remains intensive

Numerous product innovations launched in 2017

Beauty and personal care expected to stay in positive growth territory

MARKET DATA

SOURCES

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