Colour Cosmetics in Slovakia

PROSPECTS

Natural and organic products grow in popularity in 2018

Natural beauty remains a popular trend in Slovakia in 2018, and a typical daily make-up regime consists mainly of lipstick and mascara. However, an ageing population and a growing number of people with problem skin or who suffer from various skin defects have created the need to use make-up to cover blemishes.

Metallic colours remain trendy

Glitters and metallic colours were a major trend in Slovakia in colour cosmetics during 2018, recording sales gains. This was supported by product innovations, for instance Dermacol launching Dermacol Metallic Lips, a liquid lipstick in five different colours.

Cross-category competition for lip gloss

Lip gloss sales reached a peak in Slovakia in 2017, and sales came under pressure from other lip products in 2018, especially lip balms with regenerative properties or fortified with vitamins, such as Balsamis Betacaroten lip balm with vitamins A, E and F, and UVA and UVB sun protection. Treating damaged or dry lips is becoming increasingly popular, and these products often offer additional properties, such as gloss.

COMPETITIVE LANDSCAPE

Gift wrappings and sets/kits perform well in 2018

Colour cosmetics that can be used as gifts or which feature added properties remain popular in Slovakia. In 2018, Gosh Lumi Lips was introduced in lip gloss, and features a built-in light and mirror to help application in all conditions.

Product innovations have a good market position

New product launches drove consumer interest in 2018, with manufacturers active in seeking out new ways of approaching consumers. For example, Dermacol introduced Dermacol Black Magic in foundation, containing an extract from black coal, which is marketed as having strong detoxifying effects.

Small local brands offer future growth potential

Small local brands have gained a presence in colour cosmetics by offering an alternative to mainstream brands. They often feature a more natural approach in terms of the ingredients used, and benefit from an expanding consumer base and distribution network.

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