Colour cosmetics continued to see healthy retail current value growth in 2019. Growth was driven mainly by eye and facial make-up.
Given the inherent beauty and image status of the category, influencers and social media played an increasingly important role in driving interest in and sales of colour cosmetics. Social media stimulated interest in various make-up techniques and trends, particularly among Generation X and millennials, who often used Instagram and other platforms to look for endorsements and make-up tutorials.
Coty Ceska Republika remained the leading player in 2019, although more intense competition saw it lose retail value share to branded challengers like Mark Distri and L’Oréal Ceska and private label. The main private label retailer, dm-Drogerie Markt registered the highest retail value share increase in 2019, following further dynamic sales growth at the end of the review period.
Sales of colour cosmetics are now expected to decline by 14% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Over 2020, colour cosmetics is projected to see a steep decline in retail value sales at 2019 constant value prices. This compares unfavourably with the forecast during research conducted at the end of 2019 before the spread of COVID-19.
Over the forecast period, colour cosmetics is predicted to see a negative retail value CAGR at constant 2019 prices. However, this performance is skewed by the strong decline anticipated in 2020 in light of the COVID-19 crisis.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Colour Cosmetics research and analysis database.
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