Belcorp Guatemala SA maintained its lead in colour cosmetics in 2022, thanks to its popular L'Bel brand, along with Ésika, and Cyzone. The player’s strength comes from the fact its brands target three important female age groups: teenagers, young women, and more mature women; with colour cosmetics adapted to suit each consumer group’s needs.
Colour cosmetics is expected to maintain stable growth over the forecast period, without any significant spikes or dips, supported by ongoing demand. Indeed, consumers will remain interested in colour cosmetics and willing to purchase either premium or mass brands, depending on their budgets.
Consumers are becoming more aware of the ingredients in products across a wide range of categories, from food and beverages to beauty and personal care. Indeed, natural and eco-friendly trends are sweeping the globe and colour cosmetics is also coming under the spotlight.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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