Colour cosmetics will make a recovery post-COVID-19. It will not, however, be immediate, but will take place over the course of the forecast period.
Forecast trends will be around “skinification” (make-up that has a positive effect on the skin) and bridging with skin care (the “go beyond beauty” trend), sustainable packaging and multi-usage products. Facial care products will increasingly include natural ingredients (such as aloe, orange, and pomegranate) and will be used before and after make-up.
Consumer trends identified during the pandemic will further accelerate over the forecast period. As make-up makes its comeback, with the fastest recovery anticipated in eye make-up and lip products, consumers will be increasingly influenced and mobilised by social media platforms of growing popularity (such as TikTok and Instagram), and it is certain that new, viral trends will emerge quickly from Gen Z content creators and niche influencers, which will be eventually passed on to a wider audience.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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