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Country Report

Colour Cosmetics in

Colour Cosmetics in Greece

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The worst is past

Much reduced due to the Greek crisis, colour cosmetics returned to positive, if still very weak, current value growth in 2016 and 2017, driven by increased tourism, consumer prioritisation of beauty and personal care over apparel and footwear, and new launches and consumer trends. Similar growth is anticipated for the forecast period, driven by sophisticated consumer trends and the entry of new players, such as NYX (stores), Smashbox and Urban Decay.

Eyebrows in the spotlight and “shine” makes a comeback

Other eye make-up performed best in 2017, driven by trends that favour eyebrow mascara, brow shaper pencils, microblading and lash extensions. Its expansion will continue over the forecast period.

Sets/kits: Gifts or an opportunity to try different products

Colour cosmetics sets/kits volume sales increased in 2017, as consumers considered them a way to treat themselves and try a variety of products. Many manufacturers have launched sets/kits (mainly including eye shadow, lip gloss and lipstick) across the price spectrum, but mainly cheaper lines, thus squeezing average unit prices and value sales.

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads

L’Oréal Hellas SA continued to lead colour cosmetics in 2017, with its various brands present in different retailing channels, including grocery retailers, beauty specialist retailers and chemists/pharmacies. L’Oréal has been a leading player for many years, with its trustworthy and globally recognisable name and heavy investment in brand promotion and advertising, even during harsh economic times.

Estée Lauder Cosmetics ranks second and Hellenica expands

Estée Lauder Cosmetics (Greece) SA, which markets Mac, the top-selling colour cosmetics brand in Greece, ranked second in 2017. Its portfolio of premium brands, including Estée Lauder and Clinique, enjoys high consumer awareness and loyalty in Greece, despite the adverse economic conditions.

Development of specialised stores

While the convenience factor makes supermarkets/hypermarkets important to colour cosmetics, the channel is seeing decline. As the shopping experience increases in importance, specialised stores increase their share – the most prominent example being NYX, which launched three stores in 2016-2017.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Greece?
What are the major brands in Greece?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Greece - Category analysis

HEADLINES

PROSPECTS

The worst is past

Eyebrows in the spotlight and “shine” makes a comeback

Sets/kits: Gifts or an opportunity to try different products

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads

Estée Lauder Cosmetics ranks second and Hellenica expands

Development of specialised stores

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

The worst is past

Eyebrows in the spotlight and “shine” makes a comeback

Sets/kits: Gifts or an opportunity to try different products

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads

Estée Lauder Cosmetics ranks second and Hellenica expands

Development of specialised stores

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Greece - Category analysis

HEADLINES

PROSPECTS

The worst is past

Eyebrows in the spotlight and “shine” makes a comeback

Sets/kits: Gifts or an opportunity to try different products

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads

Estée Lauder Cosmetics ranks second and Hellenica expands

Development of specialised stores

CATEGORY DATA

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

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