Competitive Landscape
Leading Players Adapted to Market Fragmentation While Challengers Gained Share
The colour cosmetics market in Greece in 2025 remained highly concentrated but has shown signs of increasing fragmentation as smaller and affordable brands gained traction. L’Oréal Hellas SA continued to lead with a 21% share, benefiting from a diversified portfolio covering both premium and mass segments, including flagship brands such as Maybelline New York and L’Oréal Paris.
Innovative Product Launches Reinforced Brand Positioning and Has Driven Growth
In 2025, innovation across multiple product categories within colour cosmetics fuelled growth and intensified competitive dynamics. Lip products remained a key growth driver, with brands responding to trends for glossy lips, lip stains, and multifunctional balms.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Greece - Category analysis
Key Data Insights
Colour Cosmetics Summary
Growth Moderates as Consumers Seek Affordable Fashion Options
Smaller Brow Products Gain Momemtum While Foundations Drive Growth
Brands Leverage Skinification and Ai Tools to Boost Consumer Engagement
Brands Will Respond to Consumer Demand with Natural Looks and Steady Growth
Younger Consumers to Drive Bold Expression and Tech-Enabled Personalisation
Sustainability and Inclusivity to Shape Brand Strategies and Consumer Expectations
Leading Players Adapted to Market Fragmentation While Challengers Gained Share
Innovative Product Launches Reinforced Brand Positioning and Has Driven Growth
Supermarkets Maintained Lead While Health and Beauty Specialists Expanded Share
Retail E-Commerce Grew Moderately Amid Consumer Preference for Physical Testing
Beauty and Personal Care in Greece - Industry Overview
2025 Developments
Key Data Insights
Greek Brands Embrace Multifunctional Products to Drive Growth
Longevity Trend Drives Science-Backed Innovation
Sustainability Shapes Formulations and Packaging
Steady Market Growth Expected Despite Economic Pressures
Sun Care and Skin Care Expected to Lead Forecast Growth
Technology and Biotechnology to Redefine Beauty Personalisation
L’Oréal Hellas and Gr Sarantis Drive Market Lead
Emerging Brands and Innovation Present Growth Avenues
Supermarkets Maintain Lead through Broad Assortments and Discounting
Retail E-Commerce Gains Popularity Amid Evolving Consumer Shopping Habits
Beauty Specialists Drive Premium and Niche Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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