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Learn moreJun 2019
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Comparatively low consumer spending power presents a major threat to colour cosmetics sales in Ukraine in the near future. Ukrainian women are traditionally attentive to their own look and consider make-up an important part of their image.
At the end of the review period, wide high-speed internet penetration and booming numbers of bloggers/vloggers were much appreciated by a number of Ukrainians who actively use YouTube and other sources for mastering diverse skills, including make-up. Ukrainian women are eagerly following advice on how to use different kinds of colour cosmetics to obtain professional-like make-up and follow the latest fashion trends (eg emphasis on brows) which ultimately benefits colour cosmetics sales.
Ukrainian women actively monitor global trends in fashion, including the most recent make-up trends. For example, brows are accentuated which generates demand for related products and thus many innovations in the category.
Colour cosmetics is generally import dependent in Ukraine and the bulk of sales is generated by international brands. The strongest positions belong to L’Oréal Ukraine TOV noted for a particularly wide assortment of brands in different price segments and across all colour cosmetics subcategories, regularly enriched by new products.
In 2018, private label continued its rapid penetration in colour cosmetics in Ukraine. Such products, largely coming from core chained drugstores (eg Watsons, Eva) were enriched with mass innovations with more subcategories penetrated.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Ukraine market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.