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Country Report

Colour Cosmetics in

Colour Cosmetics in Ukraine

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics benefits from consumer interest in professional-like make-up

Colour cosmetics is a vital product for many Ukrainian women who traditionally desire to appear attractive and well-groomed. A number of people use colour cosmetics on a daily basis, especially mascara and lipstick.

Mass cosmetics generates bulk of category sales in Ukraine

Colour cosmetics positioned in the mass segment maintained the strongest appeal among Ukrainian consumers. While premium brands benefited from higher consumer interest compared to mass brands in 2017, ongoing low income levels prevented premium brands from realising their full potential.

Active innovation stirs consumer demand in colour cosmetics

New product development was particularly active in colour cosmetics in 2017 as all manufacturers regularly upgraded their assortments with new colours (eg Mary Kay lipstick was launched in 13 colours), improved formulations (eg Yves Saint Laurent The Shock Mascara), packaging for better application (eg Lancôme Monsieur Big Brow pencil-shadows for brows with a kabuki brush) and entered new colour cosmetics subcategories (eg Giorgio Armani). Such regular innovations were highly tempting for Ukrainian women, stimulating their urge to replace less fashionable colour cosmetics (eg lip gloss lost its popularity with lipsticks gaining stronger appeal; semi-transparent lipstick was substituted by denser texture in lipsticks, including matte ones).

COMPETITIVE LANDSCAPE

Multinational brands appeal most to Ukrainian consumers

Multinational companies, typically very active in innovative NPD and aggressive advertising support of their brands (eg Maybelline New York, L’Oréal Paris), are particularly strong in colour cosmetics in Ukraine. L’Oréal Ukraine TOV, apart from the above factors, has also established efficient distribution coverage.

Mono-brand stores – promising distribution format in colour cosmetics

Mono-brand stores were among the successful players in colour cosmetics in Ukraine in 2017 as such brands (NYX, Mac, Inglot) are associated with high quality and wide assortments of high-quality colour cosmetics characteristic of professional make-up products. High customer service levels are also a competitive feature of these outlets.

Non-store retailing makes significant contribution to colour cosmetics sales

Non-store retailing, especially through the efforts of direct selling companies such as Avon Cosmetics Ukraine DP, Oriflame Cosmetics Ukraine DP and Mary Kay (Ukraine) Ltd TOV occupying strong positions in the category, is an important distribution channel for colour cosmetics in Ukraine. Its appeal is through wide and constantly upgraded assortments as well as good reach to consumers nationwide.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Ukraine?
What are the major brands in Ukraine?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Ukraine - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics benefits from consumer interest in professional-like make-up

Mass cosmetics generates bulk of category sales in Ukraine

Active innovation stirs consumer demand in colour cosmetics

COMPETITIVE LANDSCAPE

Multinational brands appeal most to Ukrainian consumers

Mono-brand stores – promising distribution format in colour cosmetics

Non-store retailing makes significant contribution to colour cosmetics sales

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care benefits positively from economic stability

Beauty and personal care consumer demands becoming more sophisticated

Beauty and personal care remains fragmented in Ukraine

Innovation – a driving force for demand in beauty and personal care in 2017

Macroeconomic factors will continue impacting consumer demand in future

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics benefits from consumer interest in professional-like make-up

Mass cosmetics generates bulk of category sales in Ukraine

Active innovation stirs consumer demand in colour cosmetics

COMPETITIVE LANDSCAPE

Multinational brands appeal most to Ukrainian consumers

Mono-brand stores – promising distribution format in colour cosmetics

Non-store retailing makes significant contribution to colour cosmetics sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Ukraine - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics benefits from consumer interest in professional-like make-up

Mass cosmetics generates bulk of category sales in Ukraine

Active innovation stirs consumer demand in colour cosmetics

COMPETITIVE LANDSCAPE

Multinational brands appeal most to Ukrainian consumers

Mono-brand stores – promising distribution format in colour cosmetics

Non-store retailing makes significant contribution to colour cosmetics sales

CATEGORY DATA

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care benefits positively from economic stability

Beauty and personal care consumer demands becoming more sophisticated

Beauty and personal care remains fragmented in Ukraine

Innovation – a driving force for demand in beauty and personal care in 2017

Macroeconomic factors will continue impacting consumer demand in future

MARKET DATA

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