Over the forecast period, the performance of colour cosmetics will depend on how quickly the war ends and consumers’ spending power is restored. Ukrainian women are traditionally attracted by make-up, even during economically unfavourable years and during the pandemic-related restrictions.
Products which experienced stronger declines in 2022 due to economising by consumers, including eye shadow and foundation/concealer, are predicted to record more dynamic growth over the forecast period compared to basic essentials such as mascara or lipstick. Ukrainian women are expected to return to wider make-up routines as soon as life in Ukraine returns to a greater level of normality.
Colour cosmetics is expected to see distribution patterns evolving around strengthening online sales, especially by the end of the forecast period. This trend will not only be driven by “traditional” online platforms such as makeup.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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