Colour cosmetics is poised for growth and a gradual recovery to the pre-pandemic level of value sales in the coming years. During the forecast period, consumers will increasingly prioritise colour cosmetics that not only enhance their appearance, but also contribute to their skin health and help achieve their desired complexion.
As 2022 progressed, a perceptible divide between prosperous and failing players became apparent, suggesting that the dominance of celebrity and influencer brands in colour cosmetics could be approaching saturation point. As an example, Mayana Beauty, the brand owned by actress, singer, and model Mayana Moura, was discontinued after less than two years on the market.
Traditional bricks-and-mortar retail continues to dominate sales of colour cosmetics, providing consumers with the opportunity to browse, test, and experience products in person. However, there is a notable shift towards e-commerce platforms, driven by the convenience of online shopping and the increasing digitisation of the beauty industry.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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