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Country Report

Colour Cosmetics in

Colour Cosmetics in Brazil

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Over the last few years, colour cosmetics in Brazil has been facing a tough environment. The still challenging economic scenario forced many consumers to opt for cheaper items, with cost-benefit ratio becoming an important attribute when deciding on a specific brand over another.

Innovation focused on performance is key to develop the category

As consumers remain focused on lower-priced items, innovation remains crucial to help sales reverse this trend. However, innovative items under colour cosmetics should also be focused on increasing the performance of the products.

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

With the acquisition of Vult Comércio de Cosméticos Ltda, Grupo Boticário becomes the leading company in colour cosmetics in Brazil (in GBO terms) with a significant gap to the second largest player, Avon Cosméticos Ltda. Grupo Boticário has been investing heavily in its colour cosmetics division, having hired Gisele Bündchen as the face of one of its main brands, Make B.

Ruby Rose exemplifies the movement towards cheaper brands

Nelida do Brasil Comércio e Importação Ltda (Ruby Rose) exemplifies the current trend towards cheaper items. Products are mainly distributed through multi-branded beauty specialist retailers, from where sales reach different regions of Brazil.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Brazil?
What are the major brands in Brazil?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Brazil - Category analysis

HEADLINES

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil

Truck drivers’ strike severely hits sales during first half of 2018

Top three players competing head to head to take first spot

Innovation remains important to drive sales

Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Colour Cosmetics in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Brazil - Category analysis

HEADLINES

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil

Truck drivers’ strike severely hits sales during first half of 2018

Top three players competing head to head to take first spot

Innovation remains important to drive sales

Sales of beauty and personal care items to grow in the coming years

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Colour Cosmetics in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Brazil - Category analysis

HEADLINES

PROSPECTS

Increasing availability of cheaper items continues to negatively impact sales

Innovation focused on performance is key to develop the category

COMPETITIVE LANDSCAPE

Grupo Boticário takes the lead in Brazil

Ruby Rose exemplifies the movement towards cheaper brands

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil

Truck drivers’ strike severely hits sales during first half of 2018

Top three players competing head to head to take first spot

Innovation remains important to drive sales

Sales of beauty and personal care items to grow in the coming years

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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