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Country Report

Colour Cosmetics in

Colour Cosmetics in Denmark

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer behaviour driving down value sales

Danish consumers are becoming less brand loyal when it comes to colour cosmetics, with many trying out new products rather than sticking to a particular brand. This behaviour is adversely impacting the category because consumers are often trying out new products which have a lower price point, thus driving down overall value sales.

Strong demand for natural and organic products

As in many other categories in beauty and personal care, colour cosmetics in Denmark is also witnessing stronger demand for more natural and organic products. While the number of colour cosmetics with a natural or organic positioning in Denmark is growing, it nonetheless remains relatively low, with the newly launched Danish brand Miild being the only line available with an eco-label.

COMPETITIVE LANDSCAPE

Denmark’s first eco-labelled colour cosmetics brand hits the shelves

April 2017 saw the launch of Miild, Denmark’s first eco-labelled colour cosmetics brand. The brand was launched by two allergy-suffering Danish entrepreneurs who had struggled to find natural and allergy-friendly colour cosmetics and so decided to launch their own.

Growing popularity of Normal impacts the colour cosmetics retail landscape

In 2013, Denmark saw the launch of a new discount drugstore chain under the name Normal. From the beginning, the focus of Normal was on offering a range of beauty and personal care products, including colour cosmetics, at discounted prices.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Denmark?
What are the major brands in Denmark?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Denmark - Category analysis

HEADLINES

PROSPECTS

Consumer behaviour driving down value sales

Strong demand for natural and organic products

COMPETITIVE LANDSCAPE

Denmark’s first eco-labelled colour cosmetics brand hits the shelves

Growing popularity of Normal impacts the colour cosmetics retail landscape

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer behaviour driving down value sales

Strong demand for natural and organic products

COMPETITIVE LANDSCAPE

Denmark’s first eco-labelled colour cosmetics brand hits the shelves

Growing popularity of Normal impacts the colour cosmetics retail landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Denmark - Category analysis

HEADLINES

PROSPECTS

Consumer behaviour driving down value sales

Strong demand for natural and organic products

COMPETITIVE LANDSCAPE

Denmark’s first eco-labelled colour cosmetics brand hits the shelves

Growing popularity of Normal impacts the colour cosmetics retail landscape

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

SOURCES

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