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Colour Cosmetics in
Denmark

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Facial make-up records the strongest growth

The moderate growth in colour cosmetics in 2018 was largely driven by a solid performance in facial make-up. The natural look, which is popular among Danish women, led to declining demand for products such as nail polish and lipstick as some consumers view strongly coloured nail polish and lipstick as somewhat unnatural.

Trends can change rapidly

Demand for colour cosmetics is driven by the latest trends which can change relatively rapidly, influenced by social media, bloggers and other trend setters. However, the overall trends are expected to continue over the forecast period leading to a strong performance for facial make-up.

Premium colour cosmetics achieves strong growth

Premium colour cosmetics performed well in 2018 as consumers became more willing to invest in premium products, supported by the strong Danish economy and growing consumer confidence and spending.

COMPETITIVE LANDSCAPE
L’Oréal Danmark maintains its lead

L’Oréal Danmark remained the leading player in colour cosmetics in Denmark in 2018 ahead of Estée Lauder Cosmetics and E Sæther in second and third place, respectively. The three leading players continued to expand their combined value share in 2018 as they market some of the most popular colour cosmetics brands in Denmark, including L’Oréal Paris, Mac and Max Factor, which all enjoy high levels of brand recognition and strong distribution networks in both retail and online channels.

New players expected

It is expected that the three leading players will continue to closely monitor market trends and introduce new products over the forecast period in order to maintain their leading positions. Consequently, it is unlikely that any major shift will occur in the competitive landscape.

Internet retailing becoming increasingly important

With many distribution channels such as traditional grocery retailers and department stores witnessing declining value shares in colour cosmetics, internet retailing recorded the strongest growth over the review period and in 2018. This was fuelled by a growing number of online retailers as well as improving customer service, with many online stores offering free delivery and returns, which is a relatively new phenomenon in Denmark as postage charges are relatively high.

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Colour Cosmetics in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Denmark?
  • What are the major brands in Denmark?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Denmark - Category analysis

HEADLINES

PROSPECTS

Facial make-up records the strongest growth
Trends can change rapidly
Premium colour cosmetics achieves strong growth

COMPETITIVE LANDSCAPE

L’Oréal Danmark maintains its lead
New players expected
Internet retailing becoming increasingly important

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Healthy value growth despite maturity
Strong demand for premium products
The leading players consolidate their positions
Consumer demand for natural products drives the certification trend
Positive value growth expected over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources