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Country Report

Colour Cosmetics in

Colour Cosmetics in the Netherlands

26 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Future growth will be fuelled by focusing on segmentation

In addition to the cosmetic attribute of products, colour cosmetics will also see higher growth in demand for products containing skin protection and skin care. Colour cosmetics will address the current growing concerns regarding skin protection.

Teenagers are willing to try different looks

New product development, such as the introduction of extensions that encourage consumers to play with their look, will trigger curiosity, whilst the category will witness further segmentation, with more lines being introduced for consumers of different ages, such as teenagers. Dutch teenagers are more interested in looking good and are willing to try new looks; a factor considered by manufacturers as having great potential for development over the forecast period.

Diversification of distribution channels

The distribution of colour cosmetics will see more competition from non-store retailers, as internet retailing further consolidates its position as the Dutch choice for convenience, and due to the possibility of finding the latest price promotions. Store-based retailing will witness greater diversification, with traditional channels losing share to others, such as variety stores, which will stock a wider choice of products.

COMPETITIVE LANDSCAPE

L’Oréal Nederland sees a rising share

Colour cosmetics was led by L’Oréal Nederland in value terms in 2017. The company markets top-selling brands in the mass segment, including L’Oréal and Maybelline New York, and continues to register an increase in its share due to frequent formula innovations and support in terms of advertising and promotion.

Products address consumer concern about skin allergies and irritation

The rising number of women suffering from skin allergies is generating more interest in premium brands like Biotherm and Vichy. Vichy is often recommended by dermatologists in the Netherlands for care and skin protection.

Innovation and marketing by Estée Lauder

Estée Lauder is investing in new product development and active promotion. The manufacturer introduced innovative products in foundation, such as Double Wear Nude Cushion Stick, which is marketed as a stick that combines liquid make-up with a sponge applicator to polish and create a natural-looking tone.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Netherlands?
What are the major brands in Netherlands?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Future growth will be fuelled by focusing on segmentation

Teenagers are willing to try different looks

Diversification of distribution channels

COMPETITIVE LANDSCAPE

L’Oréal Nederland sees a rising share

Products address consumer concern about skin allergies and irritation

Innovation and marketing by Estée Lauder

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite maturity

Higher demand for premium products

The leading players consolidate their positions

The shift towards online shopping and other distribution channels

Prevention and segmentation are tools for future growth

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in the Netherlands

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Executive Summary

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PROSPECTS

Future growth will be fuelled by focusing on segmentation

Teenagers are willing to try different looks

Diversification of distribution channels

COMPETITIVE LANDSCAPE

L’Oréal Nederland sees a rising share

Products address consumer concern about skin allergies and irritation

Innovation and marketing by Estée Lauder

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Future growth will be fuelled by focusing on segmentation

Teenagers are willing to try different looks

Diversification of distribution channels

COMPETITIVE LANDSCAPE

L’Oréal Nederland sees a rising share

Products address consumer concern about skin allergies and irritation

Innovation and marketing by Estée Lauder

CATEGORY DATA

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite maturity

Higher demand for premium products

The leading players consolidate their positions

The shift towards online shopping and other distribution channels

Prevention and segmentation are tools for future growth

MARKET DATA

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