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Colour Cosmetics in
Netherlands

Country Report

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Executive Summary

Jun 2019
PROSPECTS
The shift towards online channels drives growth

Internet retailing is rapidly gaining value share in the distribution of colour cosmetics. While online sales are experiencing positive growth, the majority of the leading players in the most traditional offline channels in 2018 were primarily focused on preventing sales declines.

Premium products continue to increase via segmentation

Colour cosmetics saw another year of positive growth in 2018. In particular, the premium market experienced dynamic value growth as its main consumer base comprises women aged 50+ that value high-quality cosmetics.

Facial make-up most responsible for growth

The categories most responsible for driving growth in colour cosmetics in 2018 were all in facial make-up, with BB and CC creams remaining particularly popular, while foundation/concealer also experiencing positive growth. The ongoing attention being paid to these products by popular make-up vloggers such as Nicky Tutorials continues to stimulate growth, although the growing variety of colours available for different skin tones is also having a positive effect on sales in the category.

COMPETITIVE LANDSCAPE
Fast-fashion approach also successful in colour cosmetics

One major threat to sales of traditional colour cosmetics brands us the emergence of vertically integrated mono-brand stores such as Kiko Milano. Although this retail brand is well-established in many parts of Europe, it is still relatively new in the Netherlands.

L’Oréal maintains its leading position in 2018

L’Oréal Nederland remained the leading player in colour cosmetics in 2018 despite losing value share. The company markets some of the top-selling brands in the mass segment, including L’Oréal and Maybelline New York.

Beauty boxes on the rise

Beauty boxes are becoming increasingly popular in the Netherlands. The beauty box is a subscription based concept in which the subscriber receives a selection of newly introduced products on a monthly basis for a fixed price.

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Colour Cosmetics in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Netherlands?
  • What are the major brands in Netherlands?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The shift towards online channels drives growth
Premium products continue to increase via segmentation
Facial make-up most responsible for growth

COMPETITIVE LANDSCAPE

Fast-fashion approach also successful in colour cosmetics
L’Oréal maintains its leading position in 2018
Beauty boxes on the rise

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising importance of wellbeing and appearance boost growth
Innovation towards convenience and more natural products supports sales growth
E-commerce increasingly important in the Dutch market
Sales further polarised in 2018
Sustainability is set to remain the major trend in beauty and personal care

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources