Colour cosmetics experienced an outstanding 2021, recording double-digit current value and volume growth following the significant declines of 2020. This resulted in value sales surpassing pre-pandemic figures, although overall demand remained marginally below 2019 levels.
The growth of premium products in colour cosmetics in 2021 was notable. Having access to greater financial liquidity encouraged many consumers to migrate in some cases to premium brands, with the latter gaining share from mass products and recording more dynamic value growth.
Moving towards more sustainable operations by 2030 is one of the goals established as a priority by leading player L’Oréal on a global scale. In this context, the company has promoted the development of innovative cardboard-based cosmetic packaging for the commercialisation of some of its products, helping to reduce its use of plastic as a raw material.
2022 will present a period of opportunities for companies to continue with innovative proposals or to consolidate trends already emerging in 2020/2021, such as non-transferable lipstick. Additionally, the advanced vaccination programme in Chile has allowed a progressive increase in mobility, outings to events, parties and the more regular return to the office.
E-commerce experienced particularly important expansion during 2020-2021, recording further share gain within colour cosmetics and double-digit value growth. This is an opportunity for companies to develop more dynamic and friendly e-commerce platforms, offering an attractive tool for consumers that allows them to improve their shopping experience.
Dermocosmetics colour cosmetics recorded significant growth in 2021, well above the average for the category. Local consumers are becoming increasingly well-informed and aware of the type of products that they apply to their skin, and the particular benefits marketed by brands such as Vichy and La Roche-Posay.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!