Colour cosmetics was the category that was most affected by the COVID-19 pandemic in 2020 due to prolonged periods of quarantine, the wearing of masks, the reduction of work in offices and the cancellation of events and parties. In addition, the category relies on consumers being able to test the suitability of the products prior to purchasing.
Given the complex situation caused by COVID-19, which forced the closure of departments stores and beauty specialist retailers, e-commerce and direct selling kept the category afloat in 2020. This contingency allowed new developments in e-commerce and even an innovative e-commerce system for direct selling, which has allowed companies like Natura to have a more privileged position in the market.
There was growing concern over informal sales of colour cosmetics in the wider region during the review period, encouraging companies to take action. However, despite massive awareness campaigns and regulatory improvements implemented by both colour cosmetics players and governments, counterfeit production and illicit trading remained highly profitable and common, with informal sales continuing to increase in 2020 as the regional socioeconomic landscape remained unstable.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Colour Cosmetics research and analysis database.
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