With the threat of the pandemic in Taiwan easing towards the end of 2021, it resulted in a number of employees returning to the office following remote working measures, in addition to more frequent socialising. This scenario improved demand for colour cosmetics, but as the wearing of face masks in public was still a requirement, consumers turned to setting sprays to fix facial make-up such as foundation/concealer to avoid transfer to masks.
The most notable trend for colour cosmetics in Taiwan in 2021 was the “natural” or "no foundation” look, referred to as MSBB (My Skin But Better). Instead, consumers were increasingly attracted to tinted sun protection to brighten the skin, making it more natural and translucent.
The pandemic has significantly impacted the wearing of colour cosmetics in Taiwan, with home seclusion reducing the frequency of purchase. Furthermore, greater mobility outside of the home with the requirement to continue wearing a face mask has impacted demand for lip products, resulting in stronger volume declines in 2021 due to limited exposure of the mouth area.
Sustainability issues have increasingly come to the fore in Taiwan with discussions of global warming, ecological conservation, and the need to reduce carbon emissions and waste featuring heavily in headlines. The fact that the terms "natural", "botanical" and "gentle" are often used when internet forums discuss the benefits offered by “green” colour cosmetics shows that when consumers buy eco-products, they expect ingredients to be natural, botanical and gentle to the skin.
As local consumers are becoming increasingly aware of the concept of natural beauty ingredients, brands are using biological and medical technology to enhance the concentration and effectiveness of natural ingredients. Brands must now be more visible communicating their philosophy and direction to align with consumers’ principles.
Beauty brands are increasingly adopting digital solutions, with L'Oréal declaring its goal to become "the world's largest beauty technology company". It is increasingly evident that trends in colour cosmetics and skin care are gradually evolving, as consumers reconsider their priorities, especially as a result of the pandemic.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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