After a difficult few years, colour cosmetics is set to return to current value growth from 2023, and will see dynamic increases in all years of the forecast period, returning to the pre-pandemic level of sales in 2025. Facial make-up is set to see the most dynamic growth, mainly because it was hit the hardest by the pandemic.
In the beauty industry, personal colour expression has become a more prominent trend, leading to an increase in the frequency of new product launches and new services. In physical stores, make-up experiences and one-to-one services, such as make-up trials, have become more common.
Taiwanese consumers are increasingly focused on skin care when it comes to colour cosmetics, including repair, soothing, natural ingredients, and gentleness. This is partly due to the long-term wearing of masks, which can cause skin problems.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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