Colour Cosmetics in Spain

PROSPECTS

The need of experiencing limits category’s performance

Colour cosmetics recorded a fair performance in 2018, but sales growth witnessed a slowdown on the previous year’s results. The category is increasingly suffering from consumers splitting their disposable income between a number of activities.

Professionals and fashion keep being the inspiration

As it had happened over the review period, the use of celebrity ambassadors is likely to keep shaping the category’s performance in the years to come. Although the celebrities change from traditional actors and models to Instagram and other influencers, they are set to shape and explain the better performance of one category over the others.

Centennials are the next target

Colour cosmetics consumers are diverse and their shopping habits differ from consumer to consumer, especially depending on their age. For a number of years main players in the category focussed their interest on older consumers, as they tend to spend larger amounts of money on their colour cosmetics.

COMPETITIVE LANDSCAPE

No changes at the top

Coty Spain consolidated its leading position within colour cosmetics in 2018. Since its acquisition of Procter & Gamble’s range the company has led the Spanish colour cosmetics landscape.

Skin care players trying their luck

In 2018, traditional skin care players launched several colour cosmetic ranges. This is especially the case of Beauté Prestige International with its brand Shiseido and Beiersdorf Spain with its brand Nivea.

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