Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Colour Cosmetics in

Colour Cosmetics in Morocco

21 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong growth potential

There is strong potential for growth in colour cosmetics thanks to changing lifestyles and the entrance of new brands. Consumers followed trends, influenced by beauty bloggers and vloggers and sampled new brands.

Expansion strategies of colour cosmetics brands will enhance their national presence

Many companies broaden their networks by opening new stores in different locations and cities. Also, the emergence of shopping malls in Morocco propelled the expansion of beauty shops and beauty centres.

Demand for matte products continues to rise

Colour cosmetics has strong potential for growth, with demand for some products rising faster than for others. For example, matte products was a new trend in colour cosmetics towards the end of the review period.

COMPETITIVE LANDSCAPE

New brand Yan & One already popular

Competition increased since the opening of the Yan & One beauty store, located in Morocco Mall shopping mall over an area of 3,500 sq m. The store is equipped with the latest technology, lighted make-up mirrors, dedicated space for men and women to test products, a platform to interact and to post reviews over the internet, etc.

Competition among mass brands is prominent

Mass brands that offered the same product ranges competed against each other in 2017. Moroccan customers are not loyal.

Colour cosmetics brands collaborate with social media influencers to enhance their brand awareness

Many colour cosmetics companies started to collaborate with beauty influencers in Morocco. Well known vloggers in 2017 included ZeiBeauty, Yourbeauty by Dounia, Charme Bladi, and Zaina Aguenaou and Safaa Channel.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Morocco?
What are the major brands in Morocco?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Colour Cosmetics in Morocco - Category analysis

HEADLINES

PROSPECTS

Strong growth potential

Expansion strategies of colour cosmetics brands will enhance their national presence

Demand for matte products continues to rise

COMPETITIVE LANDSCAPE

New brand Yan & One already popular

Competition among mass brands is prominent

Colour cosmetics brands collaborate with social media influencers to enhance their brand awareness

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Category benefits from positive economic conditions

Competition rising among beauty and personal care brands

Innovation through better customisation

Social media shapes consumer preferences

Mass beauty and personal care brands expand their distribution channels

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong growth potential

Expansion strategies of colour cosmetics brands will enhance their national presence

Demand for matte products continues to rise

COMPETITIVE LANDSCAPE

New brand Yan & One already popular

Competition among mass brands is prominent

Colour cosmetics brands collaborate with social media influencers to enhance their brand awareness

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Morocco - Category analysis

HEADLINES

PROSPECTS

Strong growth potential

Expansion strategies of colour cosmetics brands will enhance their national presence

Demand for matte products continues to rise

COMPETITIVE LANDSCAPE

New brand Yan & One already popular

Competition among mass brands is prominent

Colour cosmetics brands collaborate with social media influencers to enhance their brand awareness

CATEGORY DATA

Beauty and Personal Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Category benefits from positive economic conditions

Competition rising among beauty and personal care brands

Innovation through better customisation

Social media shapes consumer preferences

Mass beauty and personal care brands expand their distribution channels

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports