Over the forecast period, sales growth is expected to accelerate in colour cosmetics as the category continues to recover from the sales declines registered at the peak of the COVID-19 pandemic in 2020. Nonetheless, the economic slowdown that is expected to hold sway in Morocco during the early part of the forecast period is expected to have a negative impact on the category’s performance, leading to reduced frequency of purchases of non-essential products and trading down to less expensive options.
The main trends in the use of colour cosmetics that prevailed in Morocco towards the end of the review period are expected to remain in effect during the early stages of the forecast period and, of all colour cosmetics categories, this is likely to benefit mascara and foundation/concealer the most. Mascara and foundation/concealer are traditionally accepted as among the most important of colour cosmetics and this is expected to underpin a robust performance for each category during the forecast period as spending on colour cosmetics continues to rise.
One major issue in colour cosmetics that is unlikely to be resolved before the end of the forecast period is that the consumer base for these products is still quite small as there are many women in Morocco who have little to no interest in colour cosmetics. Many women, mainly residents of smaller towns and cities and those living in rural areas of the country, still consider wearing colour cosmetic for daily basis to be unnecessary, while some restrict their daily use of colour cosmetics to traditional options such as Kohl, Swak and the traditional lipstick lakar el fassi.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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