With the resumption of in-store retail due to reduced restrictions on outdoor and social activities, more consumers are entering stores to purchase colour cosmetics products, both replacing existing products, as well as in search of new and trendier products. Since then, and particularly since for a period of time many retail stores did not offer testers to ensure hygiene, retail stores have been elevating bricks-and-mortar shopping with technology, for a more immersive and customer-centric experience.
Some consumers continued to purchase eye make-up during the pandemic, investing more of their beauty and personal care expenditure in eye make-up as only their eyes could be seen during the strict local mask-wearing regulations. However, the amount of eye make-up used each time is far less compared with facial make-up and lip products, hence the replacement cycle for eye make-up tends to be much longer.
With increased interest in and education on ingredients and product benefits, it is expected that players with scientifically-backed claims will be positioned to perform better in the forecast period. Dermocosmetics and indie beauty brands are expected to continue using product claims aligned with consumers’ interest in skin health, including natural and organic ingredient claims, and especially a vegan positioning claim.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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