In 2018, colour cosmetics was vibrant with the continuous introduction of new brands by multilabel beauty retailers such as Sephora and online marketplaces such as Qoo10, Lazada and Shopee. Although not all brands perform well in terms of sales due to the tough competition, the surge of new brands is expected to keep colour cosmetics vibrant over the forecast period.
Facial make-up continues to lead value sales of colour cosmetics, followed by lip products and eye make-up. With social media being a key information channel for consumers, contouring, sculpting and flawless complexion techniques for facial transformation positively impact sales of foundation/concealer, primers and powder.
Competition was heightened within colour cosmetics in 2018 with the entry of more new brands. Nevertheless, L’Oréal (S) Pte Ltd’s diversified portfolio ensured that it maintained a comfortable lead in colour cosmetics in 2018, with its closest competitors being Estée Lauder Cosmetics Pte Ltd and AmorePacific Singapore Pte Ltd.
In 2018, Hera, a South Korean beauty brand under the K-beauty giant, AmorePacific Corp, opened its first stores in Singapore: a Takashimaya Department Store counter and an ION Orchard shopping centre boutique. Hera is one of the “next global brands” designated by AmorePacific, along with Iope.
Fast application and on-the-go use are key trends observed among new nail products, which meet Singaporean consumers’ need for time-saving. Dashing Diva, a fake nails brand, is available in major health and beauty specialist retailer chains, Watsons and Sasa.
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This industry report originates from Passport, our Beauty and Personal Care market research database.