Value sales of colour cosmetics saw a significant decline in 2020, and only slight recovery in 2021. Despite the upcoming reintroduction of travel and an end to movement restrictions, it is unlikely that colour cosmetics will return to the pre-pandemic level of sales even in the forecast period, due to the increasing fragmentation of the category, arising from cross-border e-commerce, and the declining adoption of extensive make-up routines.
Cosmetics brands and retailers alike are adopting multiple strategies to recover from the decline in sales in 2020. Collaborations and tie-ups are not new.
An increasing number of players is translating into fierce competition. This category is highly dependent on distributors, franchisees and importers, with LS Cosmetics and Luxasia being dominant players in the city-state.
The growth rates of several categories, ranging from nail polish to mascara, are expected to see a steady slowdown over the forecast period, due to the presence of cost-effective alternatives. Semi-permanent options relating to press-on nails and Do-It-Yourself (DIY) eyelash perming kits are burgeoning trends that will impact these categories.
The city-state is no stranger to C-Beauty, J-Beauty, K-Beauty and T-Beauty. T-Beauty, or Taiwanese Beauty, was a popular alternative to Western drugstore offerings in the early-2000s.
Due to their portability, pressed powder, cushion foundations, and lipstick variants are likely to grow significantly in the forecast period. Conventionally, the Lauder Lipstick Index postulates that sales of lipstick have an inverse correlation to the financial markets, but this may no longer hold true and warrants further research.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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