With the resumption of in-store retail due to reduced restrictions on outdoor and social activities, more consumers are entering stores to purchase colour cosmetics products, both replacing existing products, as well as in search of new and trendier products. Since then, and particularly since for a period of time many retail stores did not offer testers to ensure hygiene, retail stores have been elevating bricks-and-mortar shopping with technology, for a more immersive and customer-centric experience.
Some consumers continued to purchase eye make-up during the pandemic, investing more of their beauty and personal care expenditure in eye make-up as only their eyes could be seen during the strict local mask-wearing regulations. However, the amount of eye make-up used each time is far less compared with facial make-up and lip products, hence the replacement cycle for eye make-up tends to be much longer.
With increased interest in and education on ingredients and product benefits, it is expected that players with scientifically-backed claims will be positioned to perform better in the forecast period. Dermocosmetics and indie beauty brands are expected to continue using product claims aligned with consumers’ interest in skin health, including natural and organic ingredient claims, and especially a vegan positioning claim.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!