Executive Summary

Jun 2019
PROSPECTS
Inflow of new brands keeps colour cosmetics vibrant

In 2018, colour cosmetics was vibrant with the continuous introduction of new brands by multilabel beauty retailers such as Sephora and online marketplaces such as Qoo10, Lazada and Shopee. Although not all brands perform well in terms of sales due to the tough competition, the surge of new brands is expected to keep colour cosmetics vibrant over the forecast period.

Facial make-up continues to prosper as eye shadow palettes rise

Facial make-up continues to lead value sales of colour cosmetics, followed by lip products and eye make-up. With social media being a key information channel for consumers, contouring, sculpting and flawless complexion techniques for facial transformation positively impact sales of foundation/concealer, primers and powder.

COMPETITIVE LANDSCAPE
L’Oréal remains at the top with a diversified portfolio

Competition was heightened within colour cosmetics in 2018 with the entry of more new brands. Nevertheless, L’Oréal (S) Pte Ltd’s diversified portfolio ensured that it maintained a comfortable lead in colour cosmetics in 2018, with its closest competitors being Estée Lauder Cosmetics Pte Ltd and AmorePacific Singapore Pte Ltd.

Hera and Giorgio Armani stores open in 2018

In 2018, Hera, a South Korean beauty brand under the K-beauty giant, AmorePacific Corp, opened its first stores in Singapore: a Takashimaya Department Store counter and an ION Orchard shopping centre boutique. Hera is one of the “next global brands” designated by AmorePacific, along with Iope.

Unconventional applications appear in nail products

Fast application and on-the-go use are key trends observed among new nail products, which meet Singaporean consumers’ need for time-saving. Dashing Diva, a fake nails brand, is available in major health and beauty specialist retailer chains, Watsons and Sasa.

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Colour Cosmetics in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Singapore?
  • What are the major brands in Singapore?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Singapore - Category analysis

HEADLINES

PROSPECTS

Inflow of new brands keeps colour cosmetics vibrant
Facial make-up continues to prosper as eye shadow palettes rise

COMPETITIVE LANDSCAPE

L’Oréal remains at the top with a diversified portfolio
Hera and Giorgio Armani stores open in 2018
Unconventional applications appear in nail products

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean beauty and personal care remains vibrant with a surge of new brands
Keywords in 2018 include “natural”, “restore” and “detox”
Local independent brands emerge amid the dominance of multinationals
New products include temporary colourants, hairline pencils, shower filters, and serum deodorants
The outlook is bright for sun care and male beauty

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources