Executive Summary

Jun 2019
PROSPECTS
Multiple benefits and functional products are on the rise

As consumers become increasingly interested in a wider range of colour cosmetics, demand is shifting towards specific products that offer specific benefits. Companies and brands are responding by offering products with targeted benefits and 2018 saw a further shift towards multiple benefits in one highly functional product.

Powder foundation remains popular as demand continues to increase

Glossy and shiny foundation is currently a major trend in colour cosmetics and this is a major part of the currently hot Korean make-up style. Glossy and shiny foundation is thought to give skin a heathy look while minimising the visibility of make-up.

Innovative packaging becomes more popular among busy urban professionals

With urbanisation still rising in Thailand and with female participation in the workforce increasing significantly in recent years, the numbers of busy urban professionals who use colour cosmetics on a daily continue to rise. These Thai women who lead hectic urban lifestyles often have relatively little time to maintain their appearance to and companies and brands are responding to his.

COMPETITIVE LANDSCAPE
Direct selling player Better Way maintains its leading position in colour cosmetics

Better Way remains the leading player in colour cosmetics as consumers remain loyal to the company’s high-quality products, which also represent excellent value for money, and its direct selling model. The company’s leading brand Mistine is one of the most successful local brands and the leading local name in beauty and personal care.

The positions of local brands continue to improve

Recent years have seen local brands able to take advantage of the rise of social media to compete on a more even footing with their international rivals in terms of marketing and advertising. The result is that local companies are in the ascendant in colour cosmetics, including OP Natural Products Co Ltd and Karmarts.

Amway focuses on colour cosmetics in an effort to target millennials

Major global direct seller Amway has a strong position in colour cosmetics in Thailand. However, the company has identified that its popularity is centred mainly on older consumers from among baby boomer and generation X consumers, with its products and brands receiving much less attention from the emerging millennial generation of consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Colour Cosmetics in Thailand

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Thailand?
  • What are the major brands in Thailand?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Thailand - Category analysis

HEADLINES

PROSPECTS

Multiple benefits and functional products are on the rise
Powder foundation remains popular as demand continues to increase
Innovative packaging becomes more popular among busy urban professionals

COMPETITIVE LANDSCAPE

Direct selling player Better Way maintains its leading position in colour cosmetics
The positions of local brands continue to improve
Amway focuses on colour cosmetics in an effort to target millennials

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Local brands in the ascendant as moderate growth is registered in a mature industry
The rise of beauty specialist retailers stimulates growth in sales of beauty products
Thai consumers become more open to new products
Natural ingredients became more popular across numerous categories
Mass products set to underpin growth, with local brands to be among the big winners

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Related Reports