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Country Report

Colour Cosmetics in

Colour Cosmetics in Thailand

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural beauty look to last into forecast period

There is a growing focus on a more natural beauty trend among Thai consumers. Although the no make-up look is not a new trend, it is predicted to last in Thailand in the long term.

Multi-benefits and functions draw consumers’ attention

Thai consumers appreciate products that offer value-for-money to optimise their budgets. Colour cosmetics with multi-benefits ease their routines.

Being distinctive is a strong strategy

The co-branding strategy or “x” collections would expect to play an important role in increasing attractiveness among consumers. Collections are not only found during festive seasons but throughout the year.

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads colour cosmetics

Due to an extensive product portfolio and widespread distribution network, Better Way (Thailand) Co Ltd retained its leadership of colour cosmetics. The company attempts to differentiate itself through product innovation well suited to Thai consumers.

L'Oréal Thailand Co Ltd

L'Oréal Thailand Co Ltd ranked second in colour cosmetics offering a wide range of brands from low-to-high including Maybelline, L'Oréal, Lancôme, Shu Uemura, La Roche-Posay and NYX. It has over 550 SKUs across brands.

Local brands with aggressive tactics

Witnessing the entry of a higher number of new brands, local brands are playing a significant role in driving dynamism. Some leading players include Beauty Community Plc, OP Natural Products Co Ltd and Karmarts.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Thailand?
What are the major brands in Thailand?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Thailand - Category analysis

HEADLINES

PROSPECTS

Natural beauty look to last into forecast period

Multi-benefits and functions draw consumers’ attention

Being distinctive is a strong strategy

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads colour cosmetics

L'Oréal Thailand Co Ltd

Local brands with aggressive tactics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural beauty look to last into forecast period

Multi-benefits and functions draw consumers’ attention

Being distinctive is a strong strategy

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads colour cosmetics

L'Oréal Thailand Co Ltd

Local brands with aggressive tactics

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Thailand - Category analysis

HEADLINES

PROSPECTS

Natural beauty look to last into forecast period

Multi-benefits and functions draw consumers’ attention

Being distinctive is a strong strategy

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads colour cosmetics

L'Oréal Thailand Co Ltd

Local brands with aggressive tactics

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

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