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Country Report

Colour Cosmetics in

Colour Cosmetics in Dominican Republic

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation starts to rise in colour cosmetics

Whilst the premiumisation trend is already apparent in other markets and categories, the high interest of Dominican women in their appearance and personal image creates the perfect scenario for the trend to gain awareness and eventually strength in colour cosmetics in the country. As more and more women are joining the workforce in the country, wearing make-up on a daily basis is becoming a necessity, therefore leading to constant growth.

Eye make-up and lip products experience strong performances

Eye make-up and lip products account for high value shares within colour cosmetics, and after seeing strong growth rates in the last five years their development in the forecast period is also expected to continue at a good pace. Dominican women tend to use lipstick, eye shadow and mascara, as they are affordable options that make a significant difference to their appearance.

A social media presence strengthens brand awareness

Consumers have access to information and content from all over the world. Popular icons are recognisable globally, as are the products they endorse, use or wear.

COMPETITIVE LANDSCAPE

Direct selling companies dominate, adapting to new trends in the market

Direct selling accounted for two thirds of value sales of colour cosmetics in 2017, remaining the main distribution channel in the country. Usually, direct selling is the first channel used by consumers in the country; therefore, these companies appeal to a younger audience, such as Grupo Transbel with its Cyzone extension.

International companies struggle for growth

Due to the strong leadership of direct selling companies in colour cosmetics in the country, as they provide good-quality products at affordable prices, international brands such as Revlon, Max Factor and L’Oréal have had problems acquiring higher value shares. Despite the high quality of their products and their strong recognition by Dominican consumers, their high prices and limited distribution do not allow such brands to see a better performance in the country.

Dynamism through new product development

Colour cosmetics showed dynamism in 2017 thanks to new product developments in the country. Cover Girl presented the new line Katy Kat collection – mascara and matte lipsticks inspired by the American singer Katy Perry.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Dominican Republic?
What are the major brands in Dominican Republic?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Premiumisation starts to rise in colour cosmetics

Eye make-up and lip products experience strong performances

A social media presence strengthens brand awareness

COMPETITIVE LANDSCAPE

Direct selling companies dominate, adapting to new trends in the market

International companies struggle for growth

Dynamism through new product development

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 7 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance

Specialised products and natural ingredients are gaining popularity

The competitive landscape remains stable in the country

Dynamism of new product developments

Slower performance expected for the economy over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation starts to rise in colour cosmetics

Eye make-up and lip products experience strong performances

A social media presence strengthens brand awareness

COMPETITIVE LANDSCAPE

Direct selling companies dominate, adapting to new trends in the market

International companies struggle for growth

Dynamism through new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Premiumisation starts to rise in colour cosmetics

Eye make-up and lip products experience strong performances

A social media presence strengthens brand awareness

COMPETITIVE LANDSCAPE

Direct selling companies dominate, adapting to new trends in the market

International companies struggle for growth

Dynamism through new product development

CATEGORY DATA

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance

Specialised products and natural ingredients are gaining popularity

The competitive landscape remains stable in the country

Dynamism of new product developments

Slower performance expected for the economy over the forecast period

MARKET DATA

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