Colour cosmetics were hugely impacted by the pandemic lockdowns in 2020. As with women restricted in their movements, they wore less make-up.
Direct seller, Grupo Transbel remained dominant in colour cosmetics in 2021 with a portfolio that included the top three brands - Esika, Cyzone and L’Bel. The player benefitted from its efforts to target younger consumers through social media and educational videos on how to use colours.
Social media and specifically Instagram is being used as a platform to display and sell products and is also using technologies such as augmented reality to enable for instance virtual make-up try on. This is stealing value share from brick-and-mortar outlets, as the convenience of online shopping, coupled with consumers also being able to get an impression online of how a product will look, is proving very appealing for many consumers.
Colour cosmetics will register healthy constant value growth over the forecast period. As society opens up fully, demand for colour cosmetics will recover.
There will be an increasing blurring of lines between colour cosmetics and other beauty care products. For instance, facial make-up habitually now contains high levels of sun protection and often also claims other benefits such as concealing and moisturising.
Social media, and especially social influencers, will play a growing role in marketing in the forecast period. Even pre-pandemic, players were using social media to target consumers and develop e-commerce sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!