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Country Report

Colour Cosmetics in

Colour Cosmetics in Germany

27 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stronger emphasis on appearance benefits colour cosmetics

Colour cosmetics has been the main beneficiary of consumers’ growing focus on appearance. While other categories in beauty and personal care have also benefited, colour cosmetics allow consumers to instantly change their look.

Eye make-up and contouring to drive value growth

Despite the wide selection of products in colour cosmetics, for many Germans mascara is the most important because accentuation of the eyes makes the most significant difference in terms of appearance. Therefore, consumers who are just starting to use colour cosmetics or those who only want to use a few products tend to start with mascara.

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

In 2017, L’Oréal maintained its leading position in colour cosmetics thanks to a very successful brand portfolio which includes Maybelline, L’Oréal Paris, Lancôme, Yves Saint Laurent, Urban Decay, Vichy and Giorgio Armani. The 2014 acquisition of NYX Cosmetics has also proved successful, thereby underlining L’Oréal’s ability to anticipate consumer trends and position itself accordingly.

Smaller brands and private label benefit from ongoing category growth

The competitive landscape in colour cosmetics remained dynamic in 2017 thanks to the number of new players trying to gain shelf space and consumer attention. In addition, due to the popularity of social media and YouTube channels focusing on colour cosmetics, smaller players were able to reach a global audience and become successful, for example brands such as Too Faced and Becca, which then become candidates for a takeover by established companies.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Germany?
What are the major brands in Germany?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Germany - Category analysis

HEADLINES

PROSPECTS

Stronger emphasis on appearance benefits colour cosmetics

Eye make-up and contouring to drive value growth

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Smaller brands and private label benefit from ongoing category growth

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stronger emphasis on appearance benefits colour cosmetics

Eye make-up and contouring to drive value growth

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Smaller brands and private label benefit from ongoing category growth

Samples

Overview

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Table of Contents

Colour Cosmetics in Germany - Category analysis

HEADLINES

PROSPECTS

Stronger emphasis on appearance benefits colour cosmetics

Eye make-up and contouring to drive value growth

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Smaller brands and private label benefit from ongoing category growth

CATEGORY DATA

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

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