The recovery of colour cosmetics is expected to continue in the forecast period, with a full rebound to the pre-pandemic level of current value sales expected in 2023. In fact, the category is expected to show healthy growth throughout the forecast period.
In line with the development and growth of e-commerce, social media trends are becoming increasingly visible in colour cosmetics. Social media engagement and influencer tutorials and reviews are becoming increasingly important, even more so since the pandemic.
The ongoing trend of natural, translucent skin, and demand for facial make-up with light textures and natural finishes, is expected to increase. The pandemic brought increased attention to skin health, and showing a healthy glow has become the new trend, with nude and light make-up becoming popular around the world.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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