Colour cosmetics is projected to be one of the most dynamic categories within beauty and personal care in the Philippines over the forecast period. After the restrictions seen during the pandemic there is believed to be a pent up demand which is likely to translate into particularly strong growth during the early years of the forecast period.
The forecast period is likely to see further expansion in terms of distribution with an increasing number of brands wanting to extend their reach, rather than relying on direct selling for instance, or department stores, two channels which suffered during the pandemic. Mass consumers, for instance, are likely to increasingly purchase colour cosmetics through modern grocery retailers, or smaller grocery retailers such as ALFA Mart, and convenience stores such as 7-Eleven, Ministop, Family Mart, and Lawson, which are located closer to consumers’ homes and therefore offer greater convenience whilst they do their normal shop.
In terms of the competitive landscape home-grown brands such as Sunnies Face and Moimoi Isupe’s Strokes Beauty Lab are likely to build a stronger presence in the Philippines during the forecast period. Local products are particularly popular if they match local skin tones and are affordably priced within the mass market.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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