The ongoing prevalence of remote working continued to have a negative impact on sales of colour cosmetics in 2021. Moreover, sales were further dampened by the continued use of masks, the broader lack of in-person social interaction, and cannibalisation of sales by skin care products.
The long-term trend towards convenience as a result of increasingly hectic modern lifestyles continued to influence demand in colour cosmetics in 2021. There was strong demand for efficient make up that is quick and easy to apply.
L'Oréal Philippines Inc gained the leadership of colour cosmetics from Avon Cosmetics Inc in 2020 and retained the position in 2021. The company’s offer includes the leading colour cosmetics brand, Maybelline New York, which managed to attract famous young local celebrities during the review period.
Colour cosmetics is predicted to experience a notable upturn in demand from 2022. However, full recovery is set to take some time, with volumes and current value sales only reaching pre-pandemic levels in 2024.
Home-grown brands are likely to continue to develop their presence in the Philippine market during the forecast period. Local products are particularly popular if they match local skin tones and are affordably priced within the mass market.
The forecast period is likely to see greater expansion in terms of distribution with an increasing number of brands wanting to extend their reach, rather than relying on direct selling for instance, or department stores, two channels which suffered during the pandemic. Mass consumers, for instance, are more likely to increasingly purchase colour cosmetics through modern grocery retailers, or smaller grocery retailers such as ALFA Mart, and convenience stores such as 7-Eleven, Ministop, Family Mart, and Lawson, which are located closer to consumers’ homes and therefore offer greater convenience whilst they do their normal shop.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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