Within beauty and personal care, colour cosmetics was the category most negatively impacted by the pandemic in 2020. In 2021, despite the ongoing restrictions linked to the pandemic, demand for colour cosmetics returned to growth thanks to more occasions to use make-up overall.
Although social restrictions eased and UK consumers returned to the office part- or full-time in 2021, behaviours and beauty routines changed, with many wearing minimal make-up to work or generally less make-up compared with before. This change in consumer behaviour prompted innovations in terms of colour cosmetics with skin care benefits, with the launch of hybrid products gaining pace as skin care and make-up regimes converged and as consumers increasingly sought multifunctional products.
Estée Lauder remained the leading player in colour cosmetics in 2021, followed by L’Oréal and Boots. In spite of the category’s return to growth, Estée Lauder continued to see a decline in its sales in 2021.
Sales of colour cosmetics are expected to see growth over the forecast period. However, the category is not projected to recover to the pre-pandemic level of value sales over the 2021-2026 period, and will continue to suffer the effects of the pandemic.
The colour cosmetics category was declining pre-pandemic, as UK consumers were cutting back on heavy make-up looks. With home working set to become common practice in the UK, the trend towards a more natural look is expected to continue, with consumers buying fewer colour cosmetics as a result, or preferring products that offer a more natural finish.
The acceleration of e-commerce and digital platforms is expected into the forecast period, with consumers projected to spend more time online and stay connected with others through social platforms and mobile apps. This will give colour cosmetics brands the opportunity to connect with consumers and particularly reach younger generations of consumers on a deeper level, building a sense of community, and further developing their brand equity.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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