Colour cosmetics will continue to suffer from the negative impact of high inflation in 2023 resulting in further price sensitivity. However, retail volume sales should gradually improve as prices fall.
BB/CC creams will show the fastest volume growth over the forecast period as women enhance their make-up routine and seek protects that create a better look whilst caring for the skin. BB/CC creams have a number of advantages, with a light texture that makes an excellent base for natural make-up.
Nail products are expected to lose further popularity in the coming years and will face further retail volume sales decline over the forecast period. Women enjoy visiting beauty salons for manicures and are increasingly opting for long-term products that last longer, such as gel-lacquer.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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