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Country Report

Colour Cosmetics in

Colour Cosmetics in Kazakhstan

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Other facial make-up, BB/CC creams and foundation/concealer lead growth

The fastest growing colour cosmetics areas in 2017 were other facial make-up, BB/CC creams and foundation/concealer. The face countering and strobing trend is fuelling demand for primers, highlighters and countering kits.

Preferences differ by region

In Kazakhstan, people from different regions tend to have different preferences. For example, women from the north tend to prefer light and gentle colour cosmetics, while minimalist and natural-look make up is also popular.

Mascara and nail products competing with artificial eyelashes and gel manicure

Artificial eyelashes and gel coating manicure services are popular in beauty salons in Kazakhstan. This trend emerged in 2015 and continued to fuel development in 2017.

COMPETITIVE LANDSCAPE

Strong marketing support from leading players

Colour cosmetics are mainly promoted and advertised via the internet, especially official companies’ webpages and social media sites or through bloggers. Also, frequent advertising is seen in stores and magazines for brands such as Max Factor, L’Oréal, Isadora, Maybelline, Mac and Essence.

Growing popularity of Chinese products among low income consumers

Since the devaluation of the local currency in 2014 and 2015 and the decrease in purchasing power among lower income consumers, there has been a continued trend towards purchasing cheap, poor-quality, Chinese goods. Such products are usually fakes of popular premium brands and are widely available in open markets and bazars.

Young women driving new product development

In Kazakhstan, young women under the age of 36, tend to be most interested in bright and interesting new product developments. Young women are more open to new experiments and trying new colours and textures and looking differently on various occasions.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Kazakhstan?
What are the major brands in Kazakhstan?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Other facial make-up, BB/CC creams and foundation/concealer lead growth

Preferences differ by region

Mascara and nail products competing with artificial eyelashes and gel manicure

COMPETITIVE LANDSCAPE

Strong marketing support from leading players

Growing popularity of Chinese products among low income consumers

Young women driving new product development

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Other facial make-up, BB/CC creams and foundation/concealer lead growth

Preferences differ by region

Mascara and nail products competing with artificial eyelashes and gel manicure

COMPETITIVE LANDSCAPE

Strong marketing support from leading players

Growing popularity of Chinese products among low income consumers

Young women driving new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Other facial make-up, BB/CC creams and foundation/concealer lead growth

Preferences differ by region

Mascara and nail products competing with artificial eyelashes and gel manicure

COMPETITIVE LANDSCAPE

Strong marketing support from leading players

Growing popularity of Chinese products among low income consumers

Young women driving new product development

CATEGORY DATA

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

SOURCES

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