Having plunged by more than a fifth during 2020, retail constant value sales (2021 prices) of colour cosmetics saw no more than an anaemic recovery in 2021. Demand for lip products (the largest category in colour cosmetics) and colour cosmetics sets/kits was particularly hard hit by the pandemic.
Direct selling remains the dominant distribution channel for colour cosmetics. Indeed, its retail value sales has increased significantly since the onset of the pandemic.
Mass brands dominate retail value sales of colour cosmetics in Mexico. During the review period prior to the onset of the pandemic, they significantly underperformed premium brands, but in the wake of the economic shock of COVID-19, this trend was swiftly reversed.
Retail constant value sales of colour cosmetics will see a more robust recovery in demand during the early part of the forecast period, with premium brands significantly out-performing mass offerings as economic conditions improve and Mexicans socialise more. However, this recovery will be gradual, with retail constant value sales only exceeding their pre-pandemic peak in 2024.
Category performance in colour cosmetics is likely to be supported by a steady stream of new product launches, as players try to maintain or regain the interest of consumers. Colour cosmetics tends to be dynamic category with frequent new product launches.
Direct selling is well placed to remain the leading distribution channel for colour cosmetics in the forecast period. As direct sellers increasingly use digital tools, the line between e-commerce and direct selling will begin to blur.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!