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Country Report

Colour Cosmetics in

Colour Cosmetics in Mexico

28 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

The employed female population in Mexico is growing. This favours the consumption of beauty and personal care overall, but particularly that of colour cosmetics because going out to work often implies that women must take additional care of their physical appearance.

Lip products is most dynamic

In 2017, the fastest growth was recorded by lip products. Make-up and colour trends continued to favour matte lipsticks, which started to experience outstanding demand in both premium and mass segments in 2016.

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Two of the top three players in colour cosmetics are direct sellers. This explains the dominant value share that the direct selling channel has in the colour cosmetics distribution landscape.

Avon Cosmetics launches Avon Mark to appeal to new consumers

During 2017, Avon launched its Mark brand as part of a strategy to target different consumers through different brands. As a result, Avon’s colour cosmetics portfolio combines Avon Color Trend, Avon True and Avon Mark.

Limited editions are a relevant element in new product development

Over the forecast period, limited editions are expected to continue to be relevant within new product development, in both mass and premium segments of colour cosmetics. Limited editions create interest among consumers because they offer innovative and attractive packaging and are often related to a special season or a celebrity.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Mexico?
What are the major brands in Mexico?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Mexico - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

Lip products is most dynamic

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Avon Cosmetics launches Avon Mark to appeal to new consumers

Limited editions are a relevant element in new product development

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

Lip products is most dynamic

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Avon Cosmetics launches Avon Mark to appeal to new consumers

Limited editions are a relevant element in new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Mexico - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics outperforms the beauty and personal care industry in 2017

Lip products is most dynamic

COMPETITIVE LANDSCAPE

Direct sellers compete strongly for the leadership of colour cosmetics

Avon Cosmetics launches Avon Mark to appeal to new consumers

Limited editions are a relevant element in new product development

CATEGORY DATA

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

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