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Colour Cosmetics in Mexico
May 2022
2021 DEVELOPMENTS
With mask wearing still widespread, lip products in particular struggle to recover from pandemic hit
Having plunged by more than a fifth during 2020, retail constant value sales (2021 prices) of colour cosmetics saw no more than an anaemic recovery in 2021. Demand for lip products (the largest category in colour cosmetics) and colour cosmetics sets/kits was particularly hard hit by the pandemic.
By driving a shift to social media, pandemic reinforces the dominance of direct selling
Direct selling remains the dominant distribution channel for colour cosmetics. Indeed, its retail value sales has increased significantly since the onset of the pandemic.
Premiumisation trend resumes as economic conditions stabilise
Mass brands dominate retail value sales of colour cosmetics in Mexico. During the review period prior to the onset of the pandemic, they significantly underperformed premium brands, but in the wake of the economic shock of COVID-19, this trend was swiftly reversed.
PROSPECTS AND OPPORTUNITIES
Amid mounting inflationary pressure, the recovery in demand will be gradual
Retail constant value sales of colour cosmetics will see a more robust recovery in demand during the early part of the forecast period, with premium brands significantly out-performing mass offerings as economic conditions improve and Mexicans socialise more. However, this recovery will be gradual, with retail constant value sales only exceeding their pre-pandemic peak in 2024.
Steady stream of new product development will help to keep consumers engaged
Category performance in colour cosmetics is likely to be supported by a steady stream of new product launches, as players try to maintain or regain the interest of consumers. Colour cosmetics tends to be dynamic category with frequent new product launches.
The line between e-commerce and direct selling will blur
Direct selling is well placed to remain the leading distribution channel for colour cosmetics in the forecast period. As direct sellers increasingly use digital tools, the line between e-commerce and direct selling will begin to blur.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Mexico report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Colour Cosmetics in Mexico?
Which are the leading brands in Mexico?
How are products distributed in Mexico?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Colour Cosmetics in Mexico - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
With mask wearing still widespread, lip products in particular struggle to recover from pandemic hit
By driving a shift to social media, pandemic reinforces the dominance of direct selling
Premiumisation trend resumes as economic conditions stabilise
PROSPECTS AND OPPORTUNITIES
Amid mounting inflationary pressure, the recovery in demand will be gradual
Steady stream of new product development will help to keep consumers engaged
The line between e-commerce and direct selling will blur
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Beauty and Personal Care in Mexico - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Colour Cosmetics
Premium Eye Liner/Pencil
Mass Eye Liner/Pencil
Premium Eye Shadow
Mass Eye Shadow
Premium Mascara
Mass Mascara
Premium Other Lash and Brow Make-Up
Mass Other Lash and Brow Make-Up
Premium BB/CC Creams
Mass BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Mass Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Mass Foundation/Concealer
Premium Powder
Mass Powder
Premium Other Facial Make-Up
Mass Other Facial Make-Up
Premium Lip Gloss
Mass Lip Gloss
Premium Lip Liner/Pencil
Mass Lip Liner/Pencil
Premium Lipstick
Mass Lipstick
Premium Other Lip Products
Mass Other Lip Products
Premium Nail Polish
Mass Nail Polish
Premium Nail Treatments/Strengthener
Mass Nail Treatments/Strengthener
Premium Polish Remover
Mass Polish Remover
Premium Other Nail Products
Mass Other Nail Products
Premium Colour Cosmetics Sets/Kits
Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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