Executive Summary

Jun 2019
PROSPECTS
Colour cosmetics innovates with new textures and formulations

Colour cosmetics is a dynamic category which sees continuous launches of new colour palettes in line with fashion trends. Most importantly, colour cosmetics frequently evolves in terms of delivery formats, new formulations and cross-category benefits.

Colour cosmetics is a growing category in Mexico

Colour cosmetics are traditionally considered part of the beauty routine of most Mexican women, with the exception being women living in rural areas, who due to their low incomes and agricultural-related activities, do not give colour cosmetics the same priority as urban women. This, together with population growth, the urbanisation of smaller cities and more women joining the workforce, is expected to contribute to the strong current value and volume growth of colour cosmetics over the forecast period.

Premium colour cosmetics is expected to see higher growth than mass

Mass colour cosmetics will continue to account for a far bigger share of value sales than premium colour cosmetics in the forecast period. However, the premium segment is expected to see faster growth, as these products benefit from their high-quality positioning, international brand reputation and innovation.

COMPETITIVE LANDSCAPE
Direct selling loses share, but remains the dominant distribution channel

The growing footprint of beauty specialist retailers, the strong presence of modern grocery retailers and the entry of affordable Asian brands over the review period has led to a challenging scenario for direct sellers. Even so, during 2018 direct selling remained the dominant distribution channel in colour cosmetics, accounting for half of value sales.

The leading company in colour cosmetics is a direct seller

Due to the leading position of direct selling in colour cosmetics, the leading companies include direct sellers. The leading player in colour cosmetics in value terms in 2018, Mary Kay Cosméticos de México, is a direct seller.

Internet retailing grows, but maintains a small share

Internet retailing continued to post double-digit value growth in colour cosmetics and was the fastest growing channel in 2018. Although internet retailing represents only a minimal share of value sales in the category, its dynamism continues to motivate a growing number of brands and retailers to invest in the development of this channel.

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Colour Cosmetics in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Mexico?
  • What are the major brands in Mexico?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Mexico - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics innovates with new textures and formulations
Colour cosmetics is a growing category in Mexico
Premium colour cosmetics is expected to see higher growth than mass

COMPETITIVE LANDSCAPE

Direct selling loses share, but remains the dominant distribution channel
The leading company in colour cosmetics is a direct seller
Internet retailing grows, but maintains a small share

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care maintains growth, but sees a slowdown
Modern grocery retailers remains the leading distribution channel
Unilever de México reinforces its lead in beauty and personal care
Innovation remains a key competitive strategy in beauty and personal care
Beauty and personal care is expected to continue to grow

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources