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Country Report

Colour Cosmetics in

Colour Cosmetics in Mexico

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced opportunities for social interaction severely hamper need or inclination to use colour cosmetics

Coronavirus (COVID-19) had a strong impact on the performance of colour cosmetics in 2020. While fast current value growth had given way to a moderate increase by 2019, sales fell sharply over 2020.

Mandatory wearing of face masks outside the home hits lip products while limiting the decline in eye make-up

Strong current value and volume sales declines were witnessed across colour cosmetics in 2020. In the new reality of restricted movement due to COVID-19, these products were not considered essential or necessary by many consumers.

Robust direct selling channel and a wide product portfolio help Mary Kay Cosméticos to extend its value share lead

While direct selling did not escape the decline in sales of colour cosmetics in 2020, the channel posted a strong increase in value share. Sales consultants made continuous efforts, including the use of digital tools, to sell during the pandemic, since this might represent their only source of income during a time of high economic pressure.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Mexico?
What are the major brands in Mexico?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for social interaction severely hamper need or inclination to use colour cosmetics

Mandatory wearing of face masks outside the home hits lip products while limiting the decline in eye make-up

Robust direct selling channel and a wide product portfolio help Mary Kay Cosméticos to extend its value share lead

RECOVERY AND OPPORTUNITIES

Key demographic trends and a return to work and social norms set to see rebound in retail volume and value sales

Limited editions set to stimulate interest in and sales of colour cosmetics in mass and premium segments

Digital-facing strategies are predicted to boost direct selling and e-commerce

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Colour Cosmetics in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced opportunities for social interaction severely hamper need or inclination to use colour cosmetics

Mandatory wearing of face masks outside the home hits lip products while limiting the decline in eye make-up

Robust direct selling channel and a wide product portfolio help Mary Kay Cosméticos to extend its value share lead

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for social interaction severely hamper need or inclination to use colour cosmetics

Mandatory wearing of face masks outside the home hits lip products while limiting the decline in eye make-up

Robust direct selling channel and a wide product portfolio help Mary Kay Cosméticos to extend its value share lead

RECOVERY AND OPPORTUNITIES

Key demographic trends and a return to work and social norms set to see rebound in retail volume and value sales

Limited editions set to stimulate interest in and sales of colour cosmetics in mass and premium segments

Digital-facing strategies are predicted to boost direct selling and e-commerce

CATEGORY DATA

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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