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Country Report

Colour Cosmetics in

Colour Cosmetics in Belgium

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New consumers to break away from the codes of the previous generations

The outlook remains uncertain for sales of colour cosmetics in Belgium, although it depends on the types of brands and channels. The main uncertainty comes from the millennials, the so-called “selfie generation”.

Ongoing success of the foundation/concealer-mascara tandem and BB/CC creams

Driven by the “no make-up” trend, which is an echo of the shift towards an emphasis on natural and healthy beauty, only three products should post appreciable growth in coming years. BB/CC creams could continue to attract new consumers in Belgium, as there is a growing trend towards having a natural facial complexion, which is one of the features of BB/CC creams.

“Less is more” natural and ethical products

The trend of “less is more” is likely to combine with the current “no make-up” trend. Belgian women should consume fewer colour products and use colour cosmetics in a more reasonable and ethical way, with rising numbers of brands promoting cruelty-free, vegan, mineral and even organic make-up – for instance NYX, Urban Decay, Essence, Nars, Too Faced and BoHo Green Make-up, etc.

COMPETITIVE LANDSCAPE

L'Oréal Belgilux remains frontrunner but bears brunt of fragile loyalty

Colour cosmetics in Belgium remains a fragmented category, dominated by the local subsidiaries of three French operators, namely L'Oréal Belgilux, Yves Rocher Benelux and Parfums Christian Dior. The former remains the absolute leader, but nonetheless logically bears the brunt of the fragile loyalty to mainstream brands both in mass distribution channels – for instance Gemey/Maybelline, which is aimed at younger women – and in premium brands such as Lancôme and Helena Rubinstein.

Leading mass brand L’Oréal Paris nevertheless progresses well in 2017

However, the company’s leading mass brand L’Oréal Paris managed to progress in 2017, which was a real feat for a line with such a masstige positioning, targeting upper/middle-income women aged between 35 and 50. This notably stemmed from the success of Paradise Mascara and X-Fibre Mascara in 2017 and before this, Nude Magique Cushion in concealers/foundations in 2016.

Specialist retailers’ brands and private label take off

The year 2017 confirmed the ongoing progression of specialist retailers’ brands, more particularly the aforementioned NYX and Kiko Milano brands but also the small but rising make-up offering of the dynamic chain Rituals Cosmetics. Having emerged in Belgium in the middle of the review period, the cruelty-free and value-for-money brand elf from the e-tailer elf cosmetics also progressed over 2016/2017.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Belgium?
What are the major brands in Belgium?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Belgium - Category analysis

HEADLINES

PROSPECTS

New consumers to break away from the codes of the previous generations

Ongoing success of the foundation/concealer-mascara tandem and BB/CC creams

“Less is more” natural and ethical products

COMPETITIVE LANDSCAPE

L'Oréal Belgilux remains frontrunner but bears brunt of fragile loyalty

Leading mass brand L’Oréal Paris nevertheless progresses well in 2017

Specialist retailers’ brands and private label take off

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Static performance for beauty and personal care in 2017

Free from and natural ingredients are the main growth drivers

Premium outperforms mass

More free from, natural and sustainable products in 2017

Signs of recovery

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Belgium

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Executive Summary

New Report Guarantee

PROSPECTS

New consumers to break away from the codes of the previous generations

Ongoing success of the foundation/concealer-mascara tandem and BB/CC creams

“Less is more” natural and ethical products

COMPETITIVE LANDSCAPE

L'Oréal Belgilux remains frontrunner but bears brunt of fragile loyalty

Leading mass brand L’Oréal Paris nevertheless progresses well in 2017

Specialist retailers’ brands and private label take off

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Belgium - Category analysis

HEADLINES

PROSPECTS

New consumers to break away from the codes of the previous generations

Ongoing success of the foundation/concealer-mascara tandem and BB/CC creams

“Less is more” natural and ethical products

COMPETITIVE LANDSCAPE

L'Oréal Belgilux remains frontrunner but bears brunt of fragile loyalty

Leading mass brand L’Oréal Paris nevertheless progresses well in 2017

Specialist retailers’ brands and private label take off

CATEGORY DATA

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Static performance for beauty and personal care in 2017

Free from and natural ingredients are the main growth drivers

Premium outperforms mass

More free from, natural and sustainable products in 2017

Signs of recovery

MARKET DATA

SOURCES

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