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Country Report

Colour Cosmetics in

Colour Cosmetics in Belgium

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Colour cosmetics hit hard by a plethora of negative factors caused by COVID-19

Colour cosmetics has been negatively impacted by the event of COVID-19, due to a plethora of factors. These range from social distancing measures, with more people working from home and not socialising, thus resulting in fewer making-up and grooming occasions, to the closure of non-essential stores – particularly beauty specialist retailers.

Lip and facial make-up hit the hardest, due to the wearing of face masks

The category’s steepest declines were, in order, lips, face and eyes. In addition to the reasons outlined above, two main factors drove lip and facial make-up’s steep decline.

L'Oréal maintains significant lead and regains small shares lost in 2019

L'Oréal Belgilux SA maintained its strong lead in colour cosmetics in 2020, thanks to its wide array of brands and products in both premium and mass segments. In brand terms, the player also holds the two top places, with Gemey/Maybelline and L'Oréal Paris.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Belgium?
What are the major brands in Belgium?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics hit hard by a plethora of negative factors caused by COVID-19

Lip and facial make-up hit the hardest, due to the wearing of face masks

L'Oréal maintains significant lead and regains small shares lost in 2019

RECOVERY AND OPPORTUNITIES

Slow recovery expected, as players reposition colour cosmetics as wellbeing products

Innovative long-lasting and non-smudge lip and facial make-up products expected to drive developments

Naturalness trend to return, with developments in multi-use skin care products set to show competition to colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Colour Cosmetics in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Colour cosmetics hit hard by a plethora of negative factors caused by COVID-19

Lip and facial make-up hit the hardest, due to the wearing of face masks

L'Oréal maintains significant lead and regains small shares lost in 2019

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics hit hard by a plethora of negative factors caused by COVID-19

Lip and facial make-up hit the hardest, due to the wearing of face masks

L'Oréal maintains significant lead and regains small shares lost in 2019

RECOVERY AND OPPORTUNITIES

Slow recovery expected, as players reposition colour cosmetics as wellbeing products

Innovative long-lasting and non-smudge lip and facial make-up products expected to drive developments

Naturalness trend to return, with developments in multi-use skin care products set to show competition to colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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