Colour cosmetics were hugely impacted by the pandemic lockdowns in 2020. As with women restricted in their movements, they wore less make-up.
Colour cosmetics are ruled by major players, since registration is perceived as complicated in Costa Rica. Regional direct seller Corporación Belcorp de Costa Rica continued to lead colour cosmetics in value terms in 2021, with its Cyzone, Esika and L’Bel brands.
The pandemic brought about a back-to-basics approach, as consumers had a chance to let their skins breathe and apply less make-up and this has accelerated the trend for using more natural ingredients. Cosmetic products are becoming cleaner and using less chemicals.
Colour cosmetics will register healthy constant value growth over the forecast period. As society opens up fully, demand for colour cosmetics will recover.
There will be an increasing blurring of lines between colour cosmetics and other beauty care products. For instance, facial make-up habitually now contains high levels of sun protection and often also claims other benefits such as concealing and moisturising.
During the pandemic, consumers were forced to do certain beauty routines themselves, due to the closure of outlets such as nail salons. As a result, a certain cohort of consumers will continue to look after their nail themselves and not return to the salon.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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