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Country Report

Colour Cosmetics in

Colour Cosmetics in Costa Rica

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Golden, bright and matte tones along with point-of-sale displays set the pace during 2017

As the range of products within colour cosmetics in Costa Rica continued increasing, major players looked for different ways to gain the interest of local women, often leveraging on bright and colourful point-of-sale displays that gave a direct and simple message to potential buyers. These products’ marketing banners, packaging and shelf designs were aligned under the same visual principle, which aimed to have a direct impact by leveraging on awareness of global brands (such as the cases of L’Oréal, Cover Girl and Revlon).

Product innovation continues to leverage on easier application, convenience and visual impact

Given the rising number of brands available within colour cosmetics in Costa Rica, the most prominent continued to adopt various marketing strategies to differentiate from less-traditional and more-affordable options, opting to focus on easier-to-use products that lasted longer but were still easy to remove when needed. The promise is often based on getting professional results at home, based on easy-to-apply products that dry quickly and can even provide appealing designs (as in the case of nail polishes), or in higher-quality formulations that provide more-dramatic and longer-lasting effects (as seen in mascaras and lipsticks).

New opportunities for further specialisation and the promotion of ecological and ethical products over the forecast period

The rising emergence of specialised product lines, such as within nail products, is set to continue over the forecast period, particularly in the case of facial make-up that features different functional benefits associated with facial skin care, such as anti-ageing, anti-wrinkle and deeper moisturising. In this context, there is expected to be a growing relevance of claims in relation to environmentally friendly and ethical products, boosting the popularity of more-natural colour cosmetics targeted at higher-income millennials.

COMPETITIVE LANDSCAPE

Traditional players continue to lead

Benefiting from strong brand recognition and point-of-sale availability, major local distributors such as Mercorica (Revlon, Cover Girl and Max Factor) and Cefa Corporación (L’Oréal and Maybelline) continued to set the pace within modern grocery retailers and department stores. Modern retail channels continued to avoid the introduction of lower-priced brands due to the potential negative effect on overall spending by the average customer (mid- and higher-income), while allowing additional competition from more-specialised products, such as in the case of Incoco and Sally Hansen.

New products continue to emerge

In spite of the strong positions of brands from leading players within colour cosmetics, new products continued to emerge and used specialisation, availability and affordability as key selling points to reach a wide base of potential customers. Brands such as Incoco adopted a clear specialisation strategy to target the same consumers that make purchases in modern grocery channels, using a combination of new product formats (such as dry polishes and nail art designs) as well as novel application concepts based on positive self-indulgent experiences, including the promotion of its nail bars in popular local shopping centres.

New sales opportunities to appear within emerging channels, while more-indulgent consumption experiences set to become available

Over the forecast period, it is anticipated that demand for colour cosmetics will be boosted by the increasing relevance of digital sales platforms to the expanding base of mid- and high-income millennials, who are already familiar with internet retailing dynamics. Besides being capable of selling their products directly to consumers (such as in the case of Incoco), the possibility of providing beauty tips and application guides to their consumers together with support from digital influencers will help to boost such sales.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Costa Rica?
What are the major brands in Costa Rica?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Golden, bright and matte tones along with point-of-sale displays set the pace during 2017

Product innovation continues to leverage on easier application, convenience and visual impact

New opportunities for further specialisation and the promotion of ecological and ethical products over the forecast period

COMPETITIVE LANDSCAPE

Traditional players continue to lead

New products continue to emerge

New sales opportunities to appear within emerging channels, while more-indulgent consumption experiences set to become available

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Costa Rica

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Executive Summary

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PROSPECTS

Golden, bright and matte tones along with point-of-sale displays set the pace during 2017

Product innovation continues to leverage on easier application, convenience and visual impact

New opportunities for further specialisation and the promotion of ecological and ethical products over the forecast period

COMPETITIVE LANDSCAPE

Traditional players continue to lead

New products continue to emerge

New sales opportunities to appear within emerging channels, while more-indulgent consumption experiences set to become available

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Golden, bright and matte tones along with point-of-sale displays set the pace during 2017

Product innovation continues to leverage on easier application, convenience and visual impact

New opportunities for further specialisation and the promotion of ecological and ethical products over the forecast period

COMPETITIVE LANDSCAPE

Traditional players continue to lead

New products continue to emerge

New sales opportunities to appear within emerging channels, while more-indulgent consumption experiences set to become available

CATEGORY DATA

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

SOURCES

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