Saudi Arabia is seeing an increase in the number of Saudi women joining the workforce which is expected to continue supporting the growth of colour cosmetics. This is partly due to the positive impact this is having on household income in Saudi Arabia.
AR is predicated to help support interest in and demand for colour cosmetics over the forecast period, as well as playing a key role in promoting online sales. In 2022, Snap Inc showcased the power of AR to support fashion and beauty in the Kingdom through a variety of exclusive try-on experiences and immersive tech features.
Prior to the outbreak of COVID-19 e-commerce played a relatively minor role in the sale of colour cosmetics in Saudi Arabia; however, in the wake of strict control measures being put in place online sales exploded. Traditionally consumers have preferred to purchase these products in stores where they can try products before they buy them, as well as seeking the advice of sales assistants and beauty consultants.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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