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Country Report

Colour Cosmetics in

Colour Cosmetics in Saudi Arabia

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Social media and online retailing play vital role in fuelling demand for colour cosmetics

Due to fast-growing internet penetration in Saudi Arabia, fashion and beauty bloggers such as Huda Kattan, Model Roz and Maya Ahmad continues to play a vital role in educating women through tutorials on how to use colour cosmetics, new make-up trends, and new product launches thus influencing their purchase. Accordingly, many women in Saudi Arabia are becoming more fashion and beauty conscious and are fuelling demand for colour cosmetics in the Kingdom.

Facial make-up witnesses highest demand in 2017

The blusher/bronzer/highlighter subcategory remains new to the Saudi market and records the highest growth within colour cosmetics. Tutorials on how to contour are widespread on different social media platforms driving demand for these products.

Price reductions and promotions reduce average unit price growth

The entrance of new premium brands in Saudi Arabia such as Huda Beauty, Benefit, Kat Von D, Fenty Beauty and Oud Milano increased the average unit price in 2017. Nevertheless, the battle between colour cosmetics brands and distribution channels as well as the rise of private label are leading to increased promotional activities in Saudi Arabia, keeping the growth rate at a slower pace.

COMPETITIVE LANDSCAPE

L’Oréal Middle East FZA leads colour cosmetics in 2017

Colour cosmetics in Saudi Arabia is a relatively concentrated category, with the top four companies accounting for almost three fifths of total value sales. Shares are split fairly evenly between the four, with L’Oréal Middle East FZE maintaining a slight lead over Make Up For Ever Paris.

Beauty specialist retailers continues to dominate colour cosmetics distribution

Sephora, Wojooh, Paris Gallery and Vavavoom continue to dominate colour cosmetics due to ongoing expansion of retail outlets, online presence through social media platforms, websites and mobile apps, and the emerging trend of private label and loyalty programmes. Sephora enjoys the highest performance due to its private label Made in Sephora and exclusively offering a selection of brands such as Huda Beauty, Kat Von D, Too Faced and Marc Jacobs Beauty.

Private label continues to emerge

The introduction of private label lines such as Sephora and Wojooh with their massive range of products is enjoying success among women in Saudi Arabia. Women in Saudi Arabia are starting to use colour cosmetics more often due to joining the workforce and increased care about their personal appearance thus opting for private label which provides them with high-quality products at affordable prices.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Social media and online retailing play vital role in fuelling demand for colour cosmetics

Facial make-up witnesses highest demand in 2017

Price reductions and promotions reduce average unit price growth

COMPETITIVE LANDSCAPE

L’Oréal Middle East FZA leads colour cosmetics in 2017

Beauty specialist retailers continues to dominate colour cosmetics distribution

Private label continues to emerge

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Saudi Arabia

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Executive Summary

New Report Guarantee

PROSPECTS

Social media and online retailing play vital role in fuelling demand for colour cosmetics

Facial make-up witnesses highest demand in 2017

Price reductions and promotions reduce average unit price growth

COMPETITIVE LANDSCAPE

L’Oréal Middle East FZA leads colour cosmetics in 2017

Beauty specialist retailers continues to dominate colour cosmetics distribution

Private label continues to emerge

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Social media and online retailing play vital role in fuelling demand for colour cosmetics

Facial make-up witnesses highest demand in 2017

Price reductions and promotions reduce average unit price growth

COMPETITIVE LANDSCAPE

L’Oréal Middle East FZA leads colour cosmetics in 2017

Beauty specialist retailers continues to dominate colour cosmetics distribution

Private label continues to emerge

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

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