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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Saudi Arabia - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Demand decimated by pandemic restrictions, a difficult economic environment and a VAT increase
The launch of a dedicated e-commerce website helps Make Up For Ever stay on top
Online marketing and celebrity backing are increasingly important
RECOVERY AND OPPORTUNITIES
Recovery in demand will be slow and partial, partly due to the lingering economic impact of the pandemic
E-commerce will be particularly appealing to the price sensitive and time poor
Marketing will increasingly go digital
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Beauty and Personal Care in Saudi Arabia - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources