Competitive Landscape
Established Brands Consolidate Dominance Amid Portfolio Shifts and Strategic Realignments
The colour cosmetics landscape in Saudi Arabia in 2025 is led predominantly by established prestige players. Make Up For Ever Paris, with an 11% share, maintained its leading position through strong distribution across key channels such as mono-brand stores, beauty specialists, and e-commerce platforms.
Natura & Co Spurs Landscape Shifts in Saudi Arabia
In 2025, notable mergers and acquisitions signal broader portfolio recalibrations that could impact competitive dynamics in the kingdom. Natura & Co’s sale of Avon International reflects a global trend of focusing on core, high-growth markets, which may influence brand availability and marketing investment in Saudi Arabia.
Homegrown Brands and Innovative Launches Drive Cultural Relevance and Product Performance
Emerging Saudi beauty brands such as Asteri Beauty, Loca Beauty, Katia Cosmetics, and Moonglaze are gaining substantial momentum by combining regional relevance with robust digital engagement strategies. These companies excel by offering shade ranges tailored to Middle Eastern skin tones and developing heat and humidity-resistant formulations suited to the local climate.
New Product Launches Influenced by Natural Beauty Trends and Local Climate
Innovative product launches in late 2025 further underscore the category’s shift towards natural enhancement and climate-adapted formulations. Bourjois’ introduction of the Healthy Mix Glow Tint Essence in Saudi Arabia reflects the demand for lightweight, breathable complexion products that enhance skin radiance rather than provide full coverage.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Saudi Arabia - Category analysis
Key Data Insights
Colour Cosmetics Summary
Youth-Driven Digital Adoption Accelerates Beauty Engagement and Premiumisation
Skin-First Formulations and Digital Visibility Boost Soft-Glam and Personal Expression
Clean Beauty Innovations Balance Performance with Ingredients-Consciousness
Consumers to Continue Shifting Towards Natural, Breathable Makeup Suited for Climate Challenges
Homegrown Brands to Gain Market Share through Cultural Resonance and Innovation
Digital Innovation and Omnichannel Strategies to Accelerate Brand Growth and Consumer Engagement
Established Brands Consolidate Dominance Amid Portfolio Shifts and Strategic Realignments
Natura & Co Spurs Landscape Shifts in Saudi Arabia
Homegrown Brands and Innovative Launches Drive Cultural Relevance and Product Performance
New Product Launches Influenced by Natural Beauty Trends and Local Climate
Beauty Specialists Lead Distribution Amid Intensifying Competition
Sephora’S Omnichannel Strategy Accelerates Digital and In-Store Growth
Patrick Ta Beauty’S Launch to Enhances Prestige Offerings and Consumer Engagement
Beauty and Personal Care in Saudi Arabia - Industry Overview
2025 Developments
Key Data Insights
Rising Demand for Science-Backed Formulas and Dermocosmetics Fuels Growth
Lifestyle-Driven Beauty Balances Aspirational Purchases with Credible Solutions to Drive Growth
Specialists Leverage Digital Growth to Enhance Market Leadership
Preventative Health and Wellness to Drive Sustained Category Growth
Aspirational and Clinically Backed Innovation to Fuel Growth
Brands to Leverage Digital and Omnichannel Strategies to Capture Evolving Consumer Demand
Leading Players’ Heritage and Distribution Reinforce Landscape Lead Amid Evolving Competition
Jadwa Investment’S Stake Acquisition and K-Beauty Trends Signal Growth Avenues and Market Reshaping
Beauty Specialists Lead Offline Retail While Grocery Retailers Lose Shares
Retail E-Commerce Accelerates Growth by Enhancing Accessibility and Convenience
Ulta Beauty and Alif Perfume Mall Exemplify Evolving Experiential Retail Trends
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!