Colour Cosmetics in Switzerland

PROSPECTS

Mergers and acquisitions are set to continue

Leading colour cosmetics companies such as L'Oréal, Coty and Estée Lauder continued to face a rising threat from niche beauty disruptors in 2018. These indie brands have constantly been taking value share from the larger players and have seized opportunities in mature markets.

Facial make-up set to continue to see the fastest growth by targeting millennials

Facial make-up saw the best performance in Switzerland in 2018, driven by the launch of new shades of foundation for all skin types, and the “selfie” generation’s heavy use of facial make-up. Eye make-up and nail products also experienced positive performances in 2018.

Positive outlook expected over the forecast period

Colour cosmetics is expected to post current value growth over the forecast period. Whilst eye make-up and lip products are expected to see the slowest growth, facial make-up and nail products are likely to maintain healthier CAGRs over the forecast period.

COMPETITIVE LANDSCAPE

L’Oréal invests in technology to maintain its lead in the forecast period

L'Oréal maintained its leading position in colour cosmetics in value terms in 2018, although its share remained static. Colour cosmetics is expected to remain a key area of focus for the company, which will continue to benefit from the make-up boom.

Coty remains second despite a slight share decline

Coty maintained second position in colour cosmetics in 2018, despite seeing a slight decline in its value share. The share of smaller brands included under “others”, such as niche beauty disruptors, increased in 2018, which hampered the growth of the leading players.

Organic, cruelty-free, vegan and inclusivity projected to be main themes

Swiss women are living busier lives, exercising more and increasingly taking care of themselves, others and the environment. In Switzerland, the demand for colour cosmetics with natural and organic ingredients, and with wellness and wellbeing claims, is expected to increase over the forecast period.

Files are delivered directly into your account within a few minutes of purchase.