Colour cosmetics is set to continue growing in value sales terms over the forecast period, benefitting from more consumers returning to (close-to) pre-COVID-19 habits and behaviours, such as spending more time away from home, attending various events and not wearing masks (as frequently). In addition, after holding back during the pandemic and, subsequently, due to economic uncertainty and inflation, many consumers are expected to splurge a little and increase spending on products to make them look and feel a little better during the forecast period.
While innovation was limited during the COVID-19 crisis and the first years of recovery, manufacturers are expected to increase the frequency of new product launches again during the forecast period, thereby creating more potential for consumer interest and value growth. Amongst potential growth drivers will most likely be natural products that are free from micro-plastics and potentially harmful and unnecessary chemicals, as well as longer lasting products (such as non-smearing, super-stay facial make-up with light textures, lip products and mascara).
With their wide portfolios, with extensive product and brand selections across all categories and catering to various individual consumer demands and preferences, the current leading colour cosmetics manufacturers, such as L’Oréal, Coty and Cosnova, are expected to maintain their strong leading positions in the Swiss market during the forecast period. Frequent new product launches – not only seasonal colours and limited editions – are expected to keep consumer awareness and interest high, contributing to these renowned companies’ ongoing success.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!