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Country Report

Colour Cosmetics in

Colour Cosmetics in Switzerland

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics and the fashion industry

The trends in colour cosmetics remained strongly linked to the fashion industry in 2017. Just as the fashion industry launches new styles every season, colour cosmetics companies also seek to constantly update their colour offerings in line with fashion trends.

Digital engagement contributes to growth

Colour cosmetics continued to record retail value growth in 2017, driven largely by increasing usage by digitally-savvy and younger demographics, as many embrace make-up as a pastime, while social media and other digital platforms enable them to interact with brands and other users. Intense innovation activity and product launches mainly target millennials, given their high adoption rate of colour cosmetics.

Positive growth expected

Colour cosmetics is expected to grow positively over the forecast period, in line with the review period. Consumer confidence is expected to continue rising and Swiss women are set to remain eager to test new and innovative products which address their needs and concerns.

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads

L’Oréal Suisse led colour cosmetics in 2017, benefiting from its established image and strong promotional campaigns. The company successfully introduced a number of products across all colour cosmetics categories and supported their launch with strong media campaigns.

Innovation intensifies in colour cosmetics

While the penetration of colour cosmetics in daily routines remains low, it is one of the most intense in terms of product innovation and re-formulations. In order to be successful and maintain momentum, leading brands need to launch innovative styles and products in rapid succession, as more consumers use colour cosmetics on a daily basis to achieve a better personal image.

Increasing interest in organic colour cosmetics

A report published in April 2017 by the Federal Association of Cantonal Chemists reveals that some of the eyeliners and mascaras retailed in Switzerland are not complying with legislation. Indeed, carcinogenic substances were found in 15 of the 184 samples submitted.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Switzerland?
What are the major brands in Switzerland?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Switzerland - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics and the fashion industry

Digital engagement contributes to growth

Positive growth expected

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads

Innovation intensifies in colour cosmetics

Increasing interest in organic colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics and the fashion industry

Digital engagement contributes to growth

Positive growth expected

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads

Innovation intensifies in colour cosmetics

Increasing interest in organic colour cosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Switzerland - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics and the fashion industry

Digital engagement contributes to growth

Positive growth expected

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads

Innovation intensifies in colour cosmetics

Increasing interest in organic colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

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