Non-essential store closures (beauty specialists, department stores) and home seclusion in 2020 as a result of the pandemic and subsequent restrictions in Switzerland to control the spread of the virus had a drastic effect on sales of colour cosmetics, resulting in double-digit declines. These factors continued to impact demand heading into 2021, with the category only experiencing a minimal rebound despite a gradual easing of restrictions over the year, resulting in increasing mobility.
Demand for lip products and facial make-up continued to decline in 2021, as these products, already severely impacted by home seclusion the previous year, were affected by mask-wearing mandates outside of the home in an effort to control the spread of the virus. While some consumers specifically sought colour cosmetics to apply when attending virtual work meetings, the overall impact on sales remained limited.
L'Oréal strengthened its leadership of colour cosmetics in retail value terms in 2021, with the player managing to gain share from smaller players under “others”. L’Oréal benefits from having a vast and continuously growing portfolio in mass colour cosmetics, including L'Oréal Paris and Maybelline New York, as well as premium offerings such as Lancôme.
Colour cosmetics is predicted to gather further growth momentum over the forecast period, leading to a full recovery in both retail volume and value terms (at constant 2021 prices) for the category. As restrictions continue to ease, leading to greater mobility outside of the home, local consumers will have a wider range of opportunities to wear colour cosmetics, including returning to the workplace, socialising and eating out in foodservice establishments.
Multifunctional colour cosmetics are expected to be among the strongest growth drivers of the category over the forecast period, in line with demand for greater convenience as consumers resume busy lifestyles. This will be particularly relevant for eye make-up and lip products with treatment and care functionality incorporated, in addition to facial make-up with similar features, and sun protection and skin care elements, in addition to the adoption of a more natural appearance.
Over the forecast period, the demand for colour cosmetics with natural and organic ingredients, and with wellness and wellbeing claims, is expected to increase. As a result, natural and organic certifications in colour cosmetics are likely to become increasingly important.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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