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Colour Cosmetics in South Korea
April 2021
2020 IMPACT
Colour cosmetics suffers heavy losses as consumers cover up with face masks
Colour cosmetics recorded a dramatic decline in retail current value sales in 2020 due to the health and hygiene necessities of the COVID-19 crisis. Face masks was the biggest problem for colour cosmetics in South Korea in 2020, as make up became less important to consumers who spent most of the year working from home and needed to wear face masks when in public areas.
Nail products posts strong performance as consumers treat themselves at home
Nail products was the best performing product area in colour cosmetics in 2020, with mass nail polish leading the way. Nail products benefited from the COVID-19 pandemic and lengthy period of home seclusion as consumers preferred to do their nails themselves at home rather than risk COVID-19 infection in nail salons.
E-commerce boosted by COVID-19 as consumers avoid physical outlets
During the COVID-19 pandemic, sales through e-commerce channels increased considerably throughout beauty and personal care, and colour cosmetics was no exception to this trend. In 2020, e-commerce’s value share of colour cosmetics almost doubled.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Colour Cosmetics in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Colour Cosmetics in South Korea - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics suffers heavy losses as consumers cover up with face masks
Nail products posts strong performance as consumers treat themselves at home
E-commerce boosted by COVID-19 as consumers avoid physical outlets
RECOVERY AND OPPORTUNITIES
Sales to pick up as COVID-19 subsides and new product launches stimulate interest
Vegan colour cosmetics on the rise
Colour cosmetics to undergo a digital revolution as leading players invest in innovation
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Beauty and Personal Care in South Korea - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Colour Cosmetics
Premium Eye Liner/Pencil
Mass Eye Liner/Pencil
Premium Eye Shadow
Mass Eye Shadow
Premium Mascara
Mass Mascara
Premium Other Lash and Brow Make-Up
Mass Other Lash and Brow Make-Up
Premium BB/CC Creams
Mass BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Mass Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Mass Foundation/Concealer
Premium Powder
Mass Powder
Premium Other Facial Make-Up
Mass Other Facial Make-Up
Premium Lip Gloss
Mass Lip Gloss
Premium Lip Liner/Pencil
Mass Lip Liner/Pencil
Premium Lipstick
Mass Lipstick
Premium Other Lip Products
Mass Other Lip Products
Premium Nail Polish
Mass Nail Polish
Premium Nail Treatments/Strengthener
Mass Nail Treatments/Strengthener
Premium Polish Remover
Mass Polish Remover
Premium Other Nail Products
Mass Other Nail Products
Premium Colour Cosmetics Sets/Kits
Mass Colour Cosmetics Sets/Kits
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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