Nail products are becoming extremely popular, and gel strip nail products is the leading trend. Gel strip nail products are not the traditional type of nail products.
Domestic brands of colour cosmetics, especially mass brands, suffered during the pandemic. E-Mart’s Stonebrick brand closed its business after only two years in October 2021.
Shu Uemura announced that the brand was discontinuing its local business in September 2021, leaving a presence only in duty free. Upon news of the discontinuation of the brand, consumers who were loyal to its best-selling eyebrow pencil were quite shocked, because they were used to special offers from the brand, such as a free sharpening service.
Fast delivery will become more important in colour cosmetics. Colour cosmetics still has a high level of offline purchases compared with other beauty and personal care products, because consumers want to try out the colour and formula before purchasing to see if it fits their skin tone, and want products they can use immediately.
Vegan colour cosmetics is a trend which is picking up speed in South Korea. Vegan cosmetics have been around for a while, but this was not one of the mainstream trends nor a selling point to general consumers until recently.
Colour cosmetics in South Korea is expected to fully recover from the pandemic, reaching the pre-COVID-19 level of current value sales by the year 2024. The rebound is expected to be quite slow compared with other categories, such as skin care and hair care.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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