The Central Disaster and Safety Countermeasures Headquarters (CDSCHQ) lifted the mask mandate for most indoor areas in January 2023. Although some South Koreans are likely to continue to wear masks, the beauty industry forecasts that sales of colour cosmetics will increase further now the indoor mask mandate has been lifted – echoing the sales spike seen in 2022 after the lifting of the outdoor mask mandate.
The variety stores retailer Daiso is well-known for offering economy and standard prices of around KRW2,000-5,000. The player began to focus on beauty product offerings during the pandemic, as more consumers looked for value for money beauty products.
Personalisation is no longer a new concept in the market, with brands constantly launching new personalisation services for colour cosmetics. For instance, in 2022, Laneíge by AmorePacific launched Bespoke Neo, a custom-making service for cushion and foundation which is offered at its showroom in Myeong-dong – South Korea’s leading tourist destination and shopping mecca.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!