In 2021, sales of colour cosmetics made a strong recovery in retail volume and current value sales as COVID-19 restrictions were reduced and eventually phased out. Demand for all types of colour cosmetics rebounded as consumers returned to wearing make-up.
Eye-make saw significant development in 2021 as companies responded to the focus on eyes brought about from wearing masks and a growing consumer focus on eyebrows. Berner launched M2 BEAUTÉ which contains six serum products that promote natural growth of lashes and eyebrows.
Unaffected by mask-wearing, nail products received a welcome boost of launches in 2021 to entice Finns back to the category. Gel effect nail polishes continue to liven up the nail category, such as Korres Gel Effect Nail Colour which contains B5 Provitamin, almond oil and 18 different wheat and soy oils to strengthen the amino acids in the keratin.
The shift towards working from home, travelling less and a lack of socialising had a direct impact on current value sales of colour cosmetics in 2020. As restrictions subsided in 2021, demand for colour cosmetics quickly rebounded as consumers were keen to replenish stocks.
The most dynamic growth in the forecast period will come from facial make-up and lip products which consumers have largely avoided wearing during the COVID-19 pandemic. These categories will see strong double-digit growth in volume and value sales as demand rebounds and consumers reinvest in new facial and lip products.
Sustainability and ethical values are expected to generate increasing interest among consumers in the forecast period and will factor more heavily in colour cosmetics purchases. There are a number of qualities that consumers are seeking but vegan ingredients, more sustainable packaging, cruelty free and no animal testing are particularly important.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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