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Country Report

Colour Cosmetics in

Colour Cosmetics in Finland

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value of colour cosmetics will grow faster than volume in the forecast period

Healthy growth in colour cosmetics in Finland in 2017 was due to various reasons. Firstly, several areas such as “other” eye make-up and foundations/concealers saw prominent innovative launches.

Facial make-up is expected to achieve the best growth

Facial make-up, which was mature during the review period, was experiencing a renaissance in 2017. There were new product types that revived volume sales.

Traditional premium brands will be challenged by affordable premium products and mass brands with upper price bands

Premium products grew at the same rate as the total category. However, traditional premium brands faced challenges from an increasing selection of premium brands.

COMPETITIVE LANDSCAPE

L’Oréal Finland’s lead strengthened with the launch of NYX

L’Oréal Finland strengthened its sales share lead with various launches in both the mass and premium categories. Maybelline and L’Oréal Paris were its leading mass brands.

The second-ranking local Lumene relaunched its colour cosmetics portfolio in 2016-2017

Lumene restructured its colour cosmetics portfolio in in 2016-2017. All packaging was redesigned and in many lines the names and positioning were also changed.

Private label is underdeveloped in colour cosmetics, but likely to improve its position

Private label selection in colour cosmetics has been somewhat underdeveloped in Finland. Grocery retailers are focusing on selling economy brands rather than launching their own private label lines.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Finland?
What are the major brands in Finland?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Finland - Category analysis

HEADLINES

PROSPECTS

Value of colour cosmetics will grow faster than volume in the forecast period

Facial make-up is expected to achieve the best growth

Traditional premium brands will be challenged by affordable premium products and mass brands with upper price bands

COMPETITIVE LANDSCAPE

L’Oréal Finland’s lead strengthened with the launch of NYX

The second-ranking local Lumene relaunched its colour cosmetics portfolio in 2016-2017

Private label is underdeveloped in colour cosmetics, but likely to improve its position

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Finland - Industry Overview

EXECUTIVE SUMMARY

Boundary between premium and mass categories becomes blurred in beauty and personal care

After a poor performance during the review period, beauty and personal care rebounds in 2017

Intense competition continues to have an impact on unit prices

Natural features are penetrating the mass category

Growth expected in the forecast period, but value will be undermined by intense competition

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Finland

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Executive Summary

New Report Guarantee

PROSPECTS

Value of colour cosmetics will grow faster than volume in the forecast period

Facial make-up is expected to achieve the best growth

Traditional premium brands will be challenged by affordable premium products and mass brands with upper price bands

COMPETITIVE LANDSCAPE

L’Oréal Finland’s lead strengthened with the launch of NYX

The second-ranking local Lumene relaunched its colour cosmetics portfolio in 2016-2017

Private label is underdeveloped in colour cosmetics, but likely to improve its position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Finland - Category analysis

HEADLINES

PROSPECTS

Value of colour cosmetics will grow faster than volume in the forecast period

Facial make-up is expected to achieve the best growth

Traditional premium brands will be challenged by affordable premium products and mass brands with upper price bands

COMPETITIVE LANDSCAPE

L’Oréal Finland’s lead strengthened with the launch of NYX

The second-ranking local Lumene relaunched its colour cosmetics portfolio in 2016-2017

Private label is underdeveloped in colour cosmetics, but likely to improve its position

CATEGORY DATA

Beauty and Personal Care in Finland - Industry Overview

EXECUTIVE SUMMARY

Boundary between premium and mass categories becomes blurred in beauty and personal care

After a poor performance during the review period, beauty and personal care rebounds in 2017

Intense competition continues to have an impact on unit prices

Natural features are penetrating the mass category

Growth expected in the forecast period, but value will be undermined by intense competition

MARKET DATA

SOURCES

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