Over the forecast period the growth of the colour cosmetics is set to be positive overall in both volume and current value terms. Nonetheless, premium sales will experience a downturn in 2023 and remain marginally negative in 2024, before picking up and gaining continuously until the end.
Increasing demand for more affordable alternatives is likely to benefit brands such as Cosnova's Essence and Catrice, as well as upper-price-band mass brands like L’Oréal’s Urban Decay. For the latter, some consumers will choose these products over premium brands, as they offer a more cost-effective option without compromising too much on quality.
Over the forecast period, multi-purpose products are expected to rise significantly, partly in response to economic uncertainty. Examples of such products include lip make-up infused with nurturing oils and facial make-up that incorporates skin care properties.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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