Executive Summary

Jun 2019
PROSPECTS
BB/CC creams continues to see double-digit growth

Growing from a very low base, BB/CC creams recorded by far the strongest current value growth within colour cosmetics in Serbia in 2018, seeing a double-digit increase. These products only became available to Serbian consumers in 2013, and the category has recorded the fastest increase ever since.

Distribution keeps modernising

During 2018, independent small grocers lost notable value share within colour cosmetics. At the same time, all modern grocery retailers recorded increases, particularly discounters.

Lipstick remains the most popular product type, but loses value share

Lipstick continued to account for the highest value share within colour cosmetics in Serbia in 2018. Its lead was remarkable, with mascara, nail polish and eye shadow trailing far behind.

COMPETITIVE LANDSCAPE
Frequent discounts on premium products lead to rising sales for their producers

Many colour cosmetics products offered by the two leading producers – L’Oréal Balkan and Coty – were often available at significantly discounted prices (usually 40%) during 2018. The main health and beauty specialist retail chains had large posters advertising 40% discounts in their shop windows during most of the year.

Direct sellers record poor results

Both of the largest beauty and personal care direct sellers in Serbia – Avon Cosmetics and Oriflame Kozmetika – saw relatively poor performances in 2018. Avon even recorded a value decline, whilst Oriflame posted amongst the lowest value increases.

Private label remains relatively insignificant, despite seeing growth in 2018

Just as many middle-income consumers were attracted by discounted premium brands in 2018, many lower-income consumers in Serbian society were more interested in economy brands and private label. This led to an increase in the popularity of private label lines, as they offer very low prices and are almost exclusively present in the economy segment.

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Colour Cosmetics in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Serbia?
  • What are the major brands in Serbia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Serbia - Category analysis

HEADLINES

PROSPECTS

BB/CC creams continues to see double-digit growth
Distribution keeps modernising
Lipstick remains the most popular product type, but loses value share

COMPETITIVE LANDSCAPE

Frequent discounts on premium products lead to rising sales for their producers
Direct sellers record poor results
Private label remains relatively insignificant, despite seeing growth in 2018

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Continued steady growth for beauty and personal care
New ingredients and convenience are important new product developments
Many smaller players gain share, but the leading three producers also increase
Many premium products are frequently offered at discounted prices
Accelerated growth is anticipated for the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources