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Country Report

Colour Cosmetics in

Colour Cosmetics in Italy

27 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass and naturally-positioned colour cosmetics drive growth

Colour cosmetics continues to benefit from the expansion of monobrand chains, including Kiko, Wycon and NYX, which drive the performance of mass products. These stores expanded quickly over the review period, with Kiko Milano ranked as the top brand in 2017.

The focus remains on lips

Near-essential items for the majority of Italian women, colour cosmetics tend to show elasticity, by, for example, recording positive growth even during the Italian economic crisis. Most types are expected to post positive retail value CAGRs at constant 2017 prices over the forecast period.

COMPETITIVE LANDSCAPE

L'Oréal faces increasing competition from fast-growing Kiko

Despite increasing competition from Kiko, L'Oréal confirmed its leadership of colour cosmetics in 2017 due to the widespread penetration of its brands and a reputation for offering good quality products. The company’s extensive portfolio includes top mass brands like L'Oréal Paris, Lancôme and Maybelline, as well as premium brands like Yves Saint Laurent, Helena Rubinstein and Urban Decay.

Regular new launches to stay up-to-date with the latest fashion trends

Colour cosmetics is set to continue to benefit from the launch of countless new individual products, new collections, limited editions and line extensions, as well as collaborations with trendy bloggers or designers. Besides, manufacturers are expected to continue to invest in engaging directly with consumers, educating them on how to use their products via tutorials, blogs and vlogs.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Italy?
What are the major brands in Italy?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Italy - Category analysis

HEADLINES

PROSPECTS

Mass and naturally-positioned colour cosmetics drive growth

The focus remains on lips

COMPETITIVE LANDSCAPE

L'Oréal faces increasing competition from fast-growing Kiko

Regular new launches to stay up-to-date with the latest fashion trends

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass and naturally-positioned colour cosmetics drive growth

The focus remains on lips

COMPETITIVE LANDSCAPE

L'Oréal faces increasing competition from fast-growing Kiko

Regular new launches to stay up-to-date with the latest fashion trends

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Italy - Category analysis

HEADLINES

PROSPECTS

Mass and naturally-positioned colour cosmetics drive growth

The focus remains on lips

COMPETITIVE LANDSCAPE

L'Oréal faces increasing competition from fast-growing Kiko

Regular new launches to stay up-to-date with the latest fashion trends

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

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