Colour Cosmetics in Italy

PROSPECTS

Mass and naturally-positioned colour cosmetics drive growth

Colour cosmetics continues to benefit from the expansion of monobrand chains, including Kiko, Wycon and NYX, which drive the performance of mass products. These stores expanded quickly over the review period, with Kiko Milano ranked as the top brand in 2017.

The focus remains on lips

Near-essential items for the majority of Italian women, colour cosmetics tend to show elasticity, by, for example, recording positive growth even during the Italian economic crisis. Most types are expected to post positive retail value CAGRs at constant 2017 prices over the forecast period.

COMPETITIVE LANDSCAPE

L'Oréal faces increasing competition from fast-growing Kiko

Despite increasing competition from Kiko, L'Oréal confirmed its leadership of colour cosmetics in 2017 due to the widespread penetration of its brands and a reputation for offering good quality products. The company’s extensive portfolio includes top mass brands like L'Oréal Paris, Lancôme and Maybelline, as well as premium brands like Yves Saint Laurent, Helena Rubinstein and Urban Decay.

Regular new launches to stay up-to-date with the latest fashion trends

Colour cosmetics is set to continue to benefit from the launch of countless new individual products, new collections, limited editions and line extensions, as well as collaborations with trendy bloggers or designers. Besides, manufacturers are expected to continue to invest in engaging directly with consumers, educating them on how to use their products via tutorials, blogs and vlogs.

Files are delivered directly into your account within a few minutes of purchase.