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Country Report

Colour Cosmetics in

Colour Cosmetics in Estonia

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

BB/CC creams registers the highest growth in colour cosmetics

BB and CC creams continued to see the highest growth in colour cosmetics in 2017. These products appeal to consumers with their multiple benefits – they provide light coverage together with skin moisturising properties.

Premium colour cosmetics are growing faster than mass

Compared to the previous year, value sales of premium cosmetics increased faster than those of mass colour cosmetics by several percentage points in 2017. Faster growth of premium colour cosmetics can be explained by rising average disposable income, which has made premium products more affordable.

Consumers increasingly buy colour cosmetics online

With an expansion of internet retailing, online sales of colour cosmetics are growing. Estonians buy colour cosmetics not only from local e-shops, but also order products from abroad.

COMPETITIVE LANDSCAPE

L’Oréal maintains its outright lead

In 2017, L’Oréal continued to account for nearly half of all value sales of colour cosmetics. Compared to the previous year, the company’s share slightly dropped as smaller players increased their presence in the category.

Direct sellers hold leading positions in colour cosmetics

In 2017, Oriflame and Avon ranked third and fourth in colour cosmetics. Compared to the previous year, the value share of both of these companies slightly dropped, but they continued to appeal to consumers with heavy promotions and new launches.

Newcomer NYX more than doubles its value share

Although ranking only 12th in colour cosmetics, the brand NYX Professional Make-up is quickly gaining popularity, especially amongst millennials. Compared to 2016, NYX doubled its small value share in 2017.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Estonia?
What are the major brands in Estonia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Estonia - Category analysis

HEADLINES

PROSPECTS

BB/CC creams registers the highest growth in colour cosmetics

Premium colour cosmetics are growing faster than mass

Consumers increasingly buy colour cosmetics online

COMPETITIVE LANDSCAPE

L’Oréal maintains its outright lead

Direct sellers hold leading positions in colour cosmetics

Newcomer NYX more than doubles its value share

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Continued positive growth in the beauty and personal care market

Increasing average income keeps premium segment growing, albeit at a slower pace

Internet retailing is the fastest-growing retail channel for beauty and personal care

Beauty and personal care continues to be dominated by multinationals whilst local producers achieve a greater market share

New product developments focus on natural ingredients and multiple benefits

Positive market growth expected in line with further expansion of online sales

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

BB/CC creams registers the highest growth in colour cosmetics

Premium colour cosmetics are growing faster than mass

Consumers increasingly buy colour cosmetics online

COMPETITIVE LANDSCAPE

L’Oréal maintains its outright lead

Direct sellers hold leading positions in colour cosmetics

Newcomer NYX more than doubles its value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Estonia - Category analysis

HEADLINES

PROSPECTS

BB/CC creams registers the highest growth in colour cosmetics

Premium colour cosmetics are growing faster than mass

Consumers increasingly buy colour cosmetics online

COMPETITIVE LANDSCAPE

L’Oréal maintains its outright lead

Direct sellers hold leading positions in colour cosmetics

Newcomer NYX more than doubles its value share

CATEGORY DATA

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Continued positive growth in the beauty and personal care market

Increasing average income keeps premium segment growing, albeit at a slower pace

Internet retailing is the fastest-growing retail channel for beauty and personal care

Beauty and personal care continues to be dominated by multinationals whilst local producers achieve a greater market share

New product developments focus on natural ingredients and multiple benefits

Positive market growth expected in line with further expansion of online sales

MARKET DATA

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