Executive Summary

Jun 2019
PROSPECTS
A positive performance is expected over the forecast period

Colour cosmetics recorded the most dynamic current value growth within beauty and personal care in 2018, and is set to continue to experience a solid performance over the forecast period. New exclusive brands and innovative product launches will continue to support current value growth.

A strong focus on eye make-up

Colour cosmetics is strongly dependent on current trends: whether colour trends, product trends or other trends. Thus, trends in colour cosmetics determine the performance of the different categories.

New exclusive brands with unique qualities are key

The number of new mass and premium brands which entered colour cosmetics was remarkable during 2018. The beauty specialist retailer Marionnaud added Jeffree Star Cosmetics to its range of brands.

COMPETITIVE LANDSCAPE
L’Oréal Österreich leads, closely followed by Coty Prestige and Cosnova

The top three players in colour cosmetics, L’Oréal Österreich, Coty Prestige Austria and Cosnova, are expected to continue to compete strongly for the leading position in colour cosmetics over the forecast period. Despite the fierce competition, yet again in 2018, the multinational player L’Oréal Österreich ranked first in colour cosmetics.

Cosnova is expected to perform well in the forecast period

Cosnova, with its mass brands Catrice, Essence and L.O.

Kiko is one of the most dynamic brands

The Italian brand Kiko by Kiko Austria recorded one of the most dynamic performances in colour cosmetics in 2018, with solid value growth expected during the forecast period. With a number of Kiko Milano stores spread across Austria, as well as an online shop, the company has a good position within colour cosmetics in the country.

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Colour Cosmetics in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Austria?
  • What are the major brands in Austria?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Austria - Category analysis

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period
A strong focus on eye make-up
New exclusive brands with unique qualities are key

COMPETITIVE LANDSCAPE

L’Oréal Österreich leads, closely followed by Coty Prestige and Cosnova
Cosnova is expected to perform well in the forecast period
Kiko is one of the most dynamic brands

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records stable growth
Natural beauty and personal care products continue to see growth
Multinationals continue to dominate beauty and personal care
A vast number of product launches
The demand for beauty and personal care products is set to increase

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources