Colour Cosmetics in Austria

PROSPECTS

A positive performance is expected over the forecast period

Colour cosmetics recorded the most dynamic current value growth within beauty and personal care in 2018, and is set to continue to experience a solid performance over the forecast period. New exclusive brands and innovative product launches will continue to support current value growth.

A strong focus on eye make-up

Colour cosmetics is strongly dependent on current trends: whether colour trends, product trends or other trends. Thus, trends in colour cosmetics determine the performance of the different categories.

New exclusive brands with unique qualities are key

The number of new mass and premium brands which entered colour cosmetics was remarkable during 2018. The beauty specialist retailer Marionnaud added Jeffree Star Cosmetics to its range of brands.

COMPETITIVE LANDSCAPE

L’Oréal Österreich leads, closely followed by Coty Prestige and Cosnova

The top three players in colour cosmetics, L’Oréal Österreich, Coty Prestige Austria and Cosnova, are expected to continue to compete strongly for the leading position in colour cosmetics over the forecast period. Despite the fierce competition, yet again in 2018, the multinational player L’Oréal Österreich ranked first in colour cosmetics.

Cosnova is expected to perform well in the forecast period

Cosnova, with its mass brands Catrice, Essence and L.O.

Kiko is one of the most dynamic brands

The Italian brand Kiko by Kiko Austria recorded one of the most dynamic performances in colour cosmetics in 2018, with solid value growth expected during the forecast period. With a number of Kiko Milano stores spread across Austria, as well as an online shop, the company has a good position within colour cosmetics in the country.

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