Competitive Landscape
Cosnova Gmbh and L’Oréal Österreich Gmbh Drive Competition through Strategic Growth
Colour cosmetics in Austria exhibits a moderate concentration, with the top two companies, L'Oréal Österreich GmbH and Cosnova GmbH, together holding 47% of the retail sales value in 2025. Notably, Cosnova captured 23% of the market compared to L'Oréal’s 24%.
Kiko Austria Gmbh’S Trend-Focused Approach Fuels Rapid Expansion and Opportunity
Emerging companies such as Kiko Austria GmbH are demonstrating remarkable growth within colour cosmetics, achieving the most dynamic performance in value sales in 2025. Kiko, the flagship brand, offers a broad portfolio of affordable yet high-quality products that resonate with younger and price-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Austria - Category analysis
Key Data Insights
Colour Cosmetics Summary
Solid Value Growth Driven by Innovation and Consumer Engagement in Lip Products
Extensive Lip Gloss Range Launches and Diverse Shade Expansions Boost Sales
L'oréal Österreich Leverages Skin Care Ingredients and Clean Labelling to Engage Consumers
Consumers Expected to Drive Growth with High Demand for Innovation and Sustainability
Eye Make-Up Set to Remain the Largest, While Lip Products Continue to Drive Value Growth through Innovation
Innovation and Sustainability Anticipated to Reshape Product Offerings and Consumer Loyalty
Cosnova Gmbh and L’Oréal Österreich Gmbh Drive Competition through Strategic Growth
Kiko Austria Gmbh’S Trend-Focused Approach Fuels Rapid Expansion and Opportunity
Health and Personal Care Stores Lead through Modernisation and Affordability
Retail E-Commerce Accelerates Growth with Quick Commerce Partnerships
Beauty and Personal Care in Austria - Industry Overview
2025 Developments
Key Data Insights
Beauty and Personal Care Sales Outpace Regional Growth with Steady Value Increases
Skin Care Leads Value Sales, Supported by Innovation and Consumer Demand for Efficacy
Henkel Capitalises on Longevity Trend with Science-Backed Personalised Launch
Steady Growth Expected to Be Driven by Affordability
Skin Care Set to Lead Value Sales, While Colour Cosmetics Experiences the Fastest Growth
Innovation, Transparency and Sustainability Anticipated to Drive Competitive Advantage
L’Oréal Österreich Gmbh and Beiersdorf Gmbh Strengthen Leadership Amid Rising Competitive Pressures
Health and Personal Care Stores Maintain Leadership through Unique Value Propositions
Quick Commerce Partnerships Accelerate E-Commerce Growth and Consumer Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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