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Country Report

Colour Cosmetics in

Colour Cosmetics in Austria

24 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing daily usage boosting sales

Sales of coloured cosmetics continued to grow over the review period in Austria. According to a recent study, a large number of consumers are using colour cosmetics on a daily basis.

Colour cosmetics for men to gain momentum

While the number of women using colour cosmetics on a daily basis is expected to remain high, demand is also expected to grow among men. Indeed, according to surveys in 2017, men are expected to account for some 15% of all colour cosmetics sales.

Natural and organic certification to become increasingly important

Another reason for growing usage of colour cosmetics among Austrians is the increasing presence of natural products in leading health and beauty specialist retailers across Austria. This is closely related to rising health consciousness, with consumers showing growing interest in regular physical activity and their diets.

COMPETITIVE LANDSCAPE

Big global producers and brands lead colour cosmetics

Leading global producers like Coty Prestige Austria, L'Oréal Österreich and Cosnova continued to lead colour cosmetics sales in 2017, profiting from consumer preference for global quality brands. Although the area remains highly fragmented, the top three players managed to compete for sales share with globally known brands like Maybelline, Max Factor, Essence, Catrice, Astor, and L'Oréal Paris.

Continued focus on new product launches

The main focus of leading producers of colour cosmetics will be new product launches that meet future consumer demand and trends. For instance, more new launches of natural colour cosmetics, as well as new colour cosmetics for men are expected.

Domestic and private label ranges to continue to see moderate performance

Domestic manufacturers are not very influential in colour cosmetics in Austria, while private label ranges account for only a moderate overall value share. While consumers in Austria have trust in private label products, they mainly opt for high quality colour cosmetics, with private label ranges struggling to compete with big global brands.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Austria?
What are the major brands in Austria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Austria - Category analysis

HEADLINES

PROSPECTS

Growing daily usage boosting sales

Colour cosmetics for men to gain momentum

Natural and organic certification to become increasingly important

COMPETITIVE LANDSCAPE

Big global producers and brands lead colour cosmetics

Continued focus on new product launches

Domestic and private label ranges to continue to see moderate performance

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Austria

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Executive Summary

New Report Guarantee

PROSPECTS

Growing daily usage boosting sales

Colour cosmetics for men to gain momentum

Natural and organic certification to become increasingly important

COMPETITIVE LANDSCAPE

Big global producers and brands lead colour cosmetics

Continued focus on new product launches

Domestic and private label ranges to continue to see moderate performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Austria - Category analysis

HEADLINES

PROSPECTS

Growing daily usage boosting sales

Colour cosmetics for men to gain momentum

Natural and organic certification to become increasingly important

COMPETITIVE LANDSCAPE

Big global producers and brands lead colour cosmetics

Continued focus on new product launches

Domestic and private label ranges to continue to see moderate performance

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

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