Colour cosmetics is expected to display an improved performance in constant value terms (2002 prices) over the forecast period, supported by continued trends towards premiumisation, clean beauty and skinification, combined with a high number of new product launches. In addition, an increase in incoming tourism will have an impact on sales, particularly in the short-term, with duty-free purchases moving back towards pre-pandemic levels.
Social media marketing will continue to be crucial for colour cosmetics brands, especially niche offerings. Product reviews and tutorials by social media influencers, particularly on YouTube, became increasingly important in the aftermath of the pandemic and this trend will grow even stronger over the forecast period.
Demographics will shape the development of the category during the forecast period. With the population growing more ethnically diverse, for example, colour cosmetics companies will need to cater to a wider range of skin types and tones.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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