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Country Report

Colour Cosmetics in

Colour Cosmetics in Sweden

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

More socially acceptable to show interest in colour cosmetics

Although the majority of Swedish women tend to wear colour cosmetics in a rather modest way, it is becoming more common to show individuality with expressionist styles such as gaudy coloured lipstick. The Swedish unemployment rate is projected to decline by 1% by 2022, while disposable incomes are set to increase by 24%, thus helping to fuel growth within colour cosmetics.

Strong variation between colour cosmetics areas

Social media is having an increasing influence on colour cosmetics, with YouTube and Instagram clips featuring users applying various nail polish styles and giving application tips for highlighter and contouring proving to be highly popular. However, nail products sales declined in 2017 due to high saturation, following good growth in past years fuelled by social media.

Colour cosmetics to further boost sales

In Sweden, it is relatively acceptable for men to wear make-up, in line with the growing metrosexual trend in cities. Indeed, Swedish YouTube celebrity Thomas Sekelius, who has more than 300,000 subscribers, regularly uploads videos about make-up.

COMPETITIVE LANDSCAPE

Mass brands dominate sales

L’Oréal continued to lead sales in colour cosmetics in 2017, with the company offering the largest portfolio of well-trusted mass and premium brands, including L’Oréal, Maybelline, Lancôme, and NYX, with the latter gaining a strong position due to improved distribution and a wide product range following its acquisition by L’Oréal in 2016. L’Oréal is followed by Swedish company Invima, which offers Isadora, the largest mid-priced colour cosmetics brand.

Gentle make-up brands perform well

Swedish consumers are increasingly concerned about products that they apply directly on their skin, including both skin care products and make-up. Facial make-up is a major concern, thus explaining the strong position of brands such as Bare Minerals and Idun Minerals.

Targeted marketing and authenticity attracting young consumers

Consumers in Sweden are becoming more aware of colour cosmetics brands, quality, and ingredients. The use of social media is playing a vital role, with consumers often using these channels to look for make-up tutorials and recommendations.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Sweden?
What are the major brands in Sweden?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Sweden - Category analysis

HEADLINES

PROSPECTS

More socially acceptable to show interest in colour cosmetics

Strong variation between colour cosmetics areas

Colour cosmetics to further boost sales

COMPETITIVE LANDSCAPE

Mass brands dominate sales

Gentle make-up brands perform well

Targeted marketing and authenticity attracting young consumers

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Modest growth in beauty and personal care

Holistic health trend in 2017

Stronger growth of premium brands changes competitive landscape

Rising demand for K-beauty and advanced skin care

Shift from apparel to beauty products expected over forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

More socially acceptable to show interest in colour cosmetics

Strong variation between colour cosmetics areas

Colour cosmetics to further boost sales

COMPETITIVE LANDSCAPE

Mass brands dominate sales

Gentle make-up brands perform well

Targeted marketing and authenticity attracting young consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Sweden - Category analysis

HEADLINES

PROSPECTS

More socially acceptable to show interest in colour cosmetics

Strong variation between colour cosmetics areas

Colour cosmetics to further boost sales

COMPETITIVE LANDSCAPE

Mass brands dominate sales

Gentle make-up brands perform well

Targeted marketing and authenticity attracting young consumers

CATEGORY DATA

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Modest growth in beauty and personal care

Holistic health trend in 2017

Stronger growth of premium brands changes competitive landscape

Rising demand for K-beauty and advanced skin care

Shift from apparel to beauty products expected over forecast period

MARKET DATA

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