Executive Summary

Jun 2019
PROSPECTS
Digital in-store displays support sales

Advertising through digital in-store displays supported sales of colour cosmetics in Cameroon in 2018. Young, urban and employed women are key targets for both mass and premium colour cosmetics products.

Outdoor markets remains the major distribution channel for mass products

Outdoor markets have a long tradition and strong presence in Cameroon, offering a wide variety of products at low prices to price-sensitive shoppers, and represented the main channel for mass colour cosmetics in 2018. These markets play a significant role in the success of mass colour cosmetics in the country.

Fashion-conscious, connected millennials to drive performance

Many fashion-conscious young women with strong purchasing power, especially those not burdened with family responsibilities, are spending more on colour cosmetics. Considerable numbers traded up from mass to premium brands in 2018.

COMPETITIVE LANDSCAPE
International brands dominate colour cosmetics

International brands such as Mac, Black Opal, Mary Kay and Gemey/Maybelline/Jade continued to lead colour cosmetics in 2018 due to their long-standing presence in the country and the high levels of consumer loyalty they enjoy. In addition, the brand owners invest heavily in their online presence and marketing, encouraging women to use their brands through free tutorials on sites such as Instagram, Facebook, Twitter and YouTube.

Retailers launch private label

The mainstream colour cosmetics brands sold in supermarkets were complemented by the entrance of Carrefour and Bao Cash & Carry with their private label products in 2018. Although many branded players responded to this with pricing promotions to narrow the gap between their prices and these new private label products, the retailers supported the launches by offering free gifts and samples, which created strong interest among shoppers in these outlets.

Counterfeit colour cosmetics continue to hamper growth

Counterfeiting seems to be an endemic issue in Cameroon, covering an extensive range of products, and remains a key challenge for colour cosmetic brands as these products become increasingly popular, with high taxes leading to high average unit prices for genuine products. This is leading to an increase in counterfeit products in the country which are often offered by third party sellers or unauthorised retailers or dealers, who are often found selling counterfeit goods via stalls in the many outdoor markets in the country.

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Colour Cosmetics in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Cameroon?
  • What are the major brands in Cameroon?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Cameroon - Category analysis

HEADLINES

PROSPECTS

Digital in-store displays support sales
Outdoor markets remains the major distribution channel for mass products
Fashion-conscious, connected millennials to drive performance

COMPETITIVE LANDSCAPE

International brands dominate colour cosmetics
Retailers launch private label
Counterfeit colour cosmetics continue to hamper growth

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Ongoing strong growth in 2018
Changing distribution landscape reflects the increasing importance of beauty and personal care
Les Laboratoires Biopharma continues to perform well
Outdoor markets remains the major distribution channel for mass products
Strong growth for the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources