Colour cosmetics were hugely impacted by the pandemic lockdowns in 2020. As with women restricted in their movements, they wore less make-up.
International brands like Mac, Black Opal and Gemey/Maybelline/Jade are popular, due in part to their long-standing presence in the country. In addition, the owners of these brands invest heavily in online marketing – offering make-up free tutorials on Instagram, Facebook, Twitter and YouTube, for example.
Cameroon has a very young population and these young consumers tend to be internet savvy, with many of them active on social media, consulting manufacturers and influencers on how to use colour cosmetics and achieve the latest looks. For example, the brand Huda Beauty is gaining traction in Cameroon and primarily uses social media to reach consumers.
Colour cosmetics will slowly recover over the forecast period. As society opens up fully, demand for colour cosmetics will recover.
Though the outlook is positive, there are potential headwinds that could dampen volume growth. If inflation rises due to factors such as continuing global supply constraints and this feeds into increased prices for basic food stuffs, it will reduce consumer purchasing power and could dampen volume sales.
In terms of store-based distribution, beauty specialist retailers will continue to lead over the forecast period. Most consumers buy their colour cosmetics from beauty specialist retailers rather than through modern grocery retailers, as they are generally more affordable and the range is also more extensive.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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