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Country Report

Colour Cosmetics in

Colour Cosmetics in Cameroon

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics is set to perform well over the forecast period

As in 2017, colour cosmetics is expected to see a positive performance over the forecast period in value terms at constant 2017 prices. Growth will be supported by the fact that an increasing number of women will wear colour cosmetics every day.

Better education is set to drive demand for products for darker complexions

Colour cosmetics for women with a darker complexion became increasingly popular in 2017, as women wanted to use cosmetics especially suited to their skin type. Indeed, with the rise of more African actresses in Hollywood and on the red carpet, this is driving Cameroonian women to be more confident in using make-up formulated for darker skin, rather than using products targeted towards fair-skinned women.

Lifestyles as opposed to aesthetics drive the growth of colour cosmetics

Lifestyle is now a leading factor in the growth of colour cosmetics. In the past, consumers used to rely on colour cosmetics mainly for aesthetic reasons.

COMPETITIVE LANDSCAPE

Beltapharm leads colour cosmetics

In 2017, Beltapharm led colour cosmetics in value terms, followed at a distance by Revlon and Lancôme Cosmétique de France. These companies benefit from wide and effective distribution networks, which ensure wide visibility of their brands.

International brands dominate colour cosmetics, with a lack of local players

Colour cosmetics is dominated by international brands, with domestic brands being almost non-existent, as international brands benefit from a long-established presence and strong distribution. Through their celebrity-endorsed campaigns, these players can attract consumers from all economic backgrounds in search of original products or alternatives.

Fragmentation in colour cosmetics

Finally, it should be noted that colour cosmetics is highly fragmented in terms of company shares, with smaller players accounting collectively for the majority of share. These smaller players include but are not limited to importers, entrepreneurs and independent beauty stores.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Cameroon?
What are the major brands in Cameroon?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Cameroon - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics is set to perform well over the forecast period

Better education is set to drive demand for products for darker complexions

Lifestyles as opposed to aesthetics drive the growth of colour cosmetics

COMPETITIVE LANDSCAPE

Beltapharm leads colour cosmetics

International brands dominate colour cosmetics, with a lack of local players

Fragmentation in colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth, supported by the rising urban population

Lifestyle changes drive growth for beauty and personal care

A local player leads beauty and personal care despite multiple international players

New product development particularly prominent in bath and shower

Beauty and personal care is set to perform well over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics is set to perform well over the forecast period

Better education is set to drive demand for products for darker complexions

Lifestyles as opposed to aesthetics drive the growth of colour cosmetics

COMPETITIVE LANDSCAPE

Beltapharm leads colour cosmetics

International brands dominate colour cosmetics, with a lack of local players

Fragmentation in colour cosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Cameroon - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics is set to perform well over the forecast period

Better education is set to drive demand for products for darker complexions

Lifestyles as opposed to aesthetics drive the growth of colour cosmetics

COMPETITIVE LANDSCAPE

Beltapharm leads colour cosmetics

International brands dominate colour cosmetics, with a lack of local players

Fragmentation in colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth, supported by the rising urban population

Lifestyle changes drive growth for beauty and personal care

A local player leads beauty and personal care despite multiple international players

New product development particularly prominent in bath and shower

Beauty and personal care is set to perform well over the forecast period

MARKET DATA

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