Colour Cosmetics in Cameroon

June 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Colour Cosmetics industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Colour Cosmetics in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Colour Cosmetics in Cameroon?
  • Which are the leading brands in Cameroon?
  • How are products distributed in Cameroon?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Colour Cosmetics in Cameroon - Category analysis

KEY DATA FINDINGS

Strong preference for nail polish in gel format over traditional nail polish as time becomes a more pressing factor post pandemic
Demand for eye liner/pencil continues to grow due to the popularity in designing looks around shaved eyebrows
The illicit trade remains a major drain on the formal colour cosmetics category in the country
Forecast period demand surges for colour cosmetics that are easy to use and which require no real expertise to apply
Increase in digital marketing and sales through WhatsApp Business boost category sales
Demand for popular international colour cosmetics brands continues to surge given their kudos among local consumers
Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027

Beauty and Personal Care in Cameroon - Industry Overview

2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Colour Cosmetics

      • Premium Eye Liner/Pencil
      • Mass Eye Liner/Pencil
      • Premium Eye Shadow
      • Mass Eye Shadow
      • Premium Mascara
      • Mass Mascara
      • Premium Other Lash and Brow Make-Up
      • Mass Other Lash and Brow Make-Up
      • Premium BB/CC Creams
      • Mass BB/CC Creams
      • Premium Blusher/Bronzer/Highlighter
      • Mass Blusher/Bronzer/Highlighter
      • Premium Foundation/Concealer
      • Mass Foundation/Concealer
      • Premium Powder
      • Mass Powder
      • Premium Other Facial Make-Up
      • Mass Other Facial Make-Up
      • Premium Lip Gloss
      • Mass Lip Gloss
      • Premium Lip Liner/Pencil
      • Mass Lip Liner/Pencil
      • Premium Lipstick
      • Mass Lipstick
      • Premium Other Lip Products
      • Mass Other Lip Products
      • Premium Nail Polish
      • Mass Nail Polish
      • Premium Nail Treatments/Strengthener
      • Mass Nail Treatments/Strengthener
      • Premium Polish Remover
      • Mass Polish Remover
      • Premium Other Nail Products
      • Mass Other Nail Products
    • Premium Colour Cosmetics Sets/Kits
    • Mass Colour Cosmetics Sets/Kits

Colour Cosmetics

This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Colour Cosmetics research and analysis database.

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