Colour cosmetics is expected to see a drop in retail volume and value (constant 2022 prices) sales in 2023, primarily as a result of the boom experienced during and after the 2020 pandemic. In addition, the fuller return to duty free sales is predicted to dampen domestic sales.
In line with e-commerce development and growth, social media trends are becoming increasingly visible in colour cosmetics, as seen through the efforts to support the Maybelline brand. Social media engagement and influencer tutorials and reviews are becoming increasingly important, and even more so after the pandemic.
Colour cosmetics is predicted to be the subject of a high degree of product innovation over the forecast period, with many players looking to build on clean, vegan, natural, sustainable trends. While product performance is the key criterion for selection, reassurance through clean (without controversial ingredients) and natural (“green” or vegan) ingredients is in second place for many consumers.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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