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Country Report

Colour Cosmetics in

Colour Cosmetics in Bulgaria

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retailers increase power to shape demand and guide consumers

Rapid physical expansion of beauty specialist retailers and especially drugstores channelled the demand and strengthened their retail power in guiding consumers’ choices. Competition among brands further intensified through competition amongst retailers, which made the category extremely competitive.

Lip make-up amongst the best-performing categories in colour cosmetics

The review period was characterised by a notable female focus. Women were the centre of attention in media and social life.

“Me” in my brand

Following global trends, beauty and personal care brands in Bulgaria were less centred on defining beauty trends and more “humble” in their approach to establishing a genuine connection with the consumer as a “standalone universe”. This trend drove innovation in mass colour cosmetics over the review period in an attempt to boost added value in products and stimulate consumer confidence and empowerment.

COMPETITIVE LANDSCAPE

Dodis international is the most dynamic company in colour cosmetics

Mass brand owner Dodis international saw the fastest growth amongst the top five players in the review period thanks to the strong performance of its Catrice and Essence brands. Both brands demonstrated outstanding double-digit growth in nail products and facial make-up.

Direct sellers embracing digitalisation

In the review period direct sellers adopted digital strategies aiming at successfully engaging millennials and generation Z. This included the launch of YouTube channels such as 2018’s new channel “Oriflame Beauty Trend”, vloggers tutorials and short spots dedicated at key trends in the beauty industry, content marketing activities and partnerships with large online retailers such as Avon brands’ availability in Enzo.

Dm customises new launch trend IT UP

Dm is the most rapidly growing beauty and health specialist retailer in Bulgaria with 10 new outlets opening every year since 2015. In the review period Dm launched a new customised colour cosmetics series called trend IT UP, targeting teenagers.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Bulgaria?
What are the major brands in Bulgaria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Retailers increase power to shape demand and guide consumers

Lip make-up amongst the best-performing categories in colour cosmetics

“Me” in my brand

COMPETITIVE LANDSCAPE

Dodis international is the most dynamic company in colour cosmetics

Direct sellers embracing digitalisation

Dm customises new launch trend IT UP

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable increase in household consumption in Bulgaria benefits beauty and personal care

Green light for “green” cosmetics

Concentration of beauty and personal care sales in large chained retailers

Products increasingly tailored to individual personality and dynamic lifestyle of urban consumers

Digitalisation trends have growing impact in beauty and personal care

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Retailers increase power to shape demand and guide consumers

Lip make-up amongst the best-performing categories in colour cosmetics

“Me” in my brand

COMPETITIVE LANDSCAPE

Dodis international is the most dynamic company in colour cosmetics

Direct sellers embracing digitalisation

Dm customises new launch trend IT UP

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Retailers increase power to shape demand and guide consumers

Lip make-up amongst the best-performing categories in colour cosmetics

“Me” in my brand

COMPETITIVE LANDSCAPE

Dodis international is the most dynamic company in colour cosmetics

Direct sellers embracing digitalisation

Dm customises new launch trend IT UP

CATEGORY DATA

Beauty and Personal Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable increase in household consumption in Bulgaria benefits beauty and personal care

Green light for “green” cosmetics

Concentration of beauty and personal care sales in large chained retailers

Products increasingly tailored to individual personality and dynamic lifestyle of urban consumers

Digitalisation trends have growing impact in beauty and personal care

MARKET DATA

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