Across the forecast period, private label players are set to gain market share in light of the economic situation, as many consumers will look to purchase more affordable options rather than not purchasing goods. In addition, the no make-up or natural look is set to increase across the forecast period.
The pandemic prompted Irish consumers to re-evaluate their beauty priorities, leading to the emergence of “skinification” in colour cosmetics. “Skinification” has seen consumers desiring both multifunctionality and simplicity from their colour cosmetics, in line with demand for faster, low-maintenance work-from-home routines.
As a form of escapism, Irish consumers not only became increasingly attracted to nostalgic looks from the 1990s but are increasingly finding inspiration from the 1920s as they move into the forecast period. In contrast to the natural trend, having sported repetitive, dreary and functional looks during an extended lockdown, there is great potential for more exotic, bold, colourful and flamboyant cosmetics in the future.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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