In 2020, COVID-19 negatively affected purchases of colour cosmetics, as usage occasions were diminished due to consumers working from home and having fewer social occasions, in addition to the closure of many colour cosmetics outlets during the lockdown periods.
With stay-at home orders in place and social distancing required throughout the year, the in-store retailing sector encountered some immense challenges as consumers rapidly shifted online to sites like Cultbeauty, Beauty Bay and Beauty Shop. With department stores and beauty specialist retailers closed, this was heightened further for premium brands, and subsequently brands like MAC have begun selling in Boots stores in an effort to reach more consumers.
In 2020, L’Oréal overtook Cosnova to became the market leader in colour cosmetics, owing to its wide portfolio of multiple brands, yet Cosnova’s brand Catrice still remains the number one cosmetics brand in Ireland. Estée Lauder and Coty remain in third and fourth place respectively.
Colour cosmetics will continue to decline in 2021, but will return to growth in 2022 as the effects of COVID-19 begin to subside and the country returns to a sense of normalcy. Unlike the UK, colour cosmetics in Ireland was growing pre-pandemic, with sales driven by make-up trends such as the healthy glow, the no-make-up look, and contouring looks, as well as social media influencers and digital platforms driving awareness.
As consumers return to socialising, opportunity is rife for innovation in longer-lasting, smudge and sweat-proof products that do not easily transfer onto masks, notably within lip and facial make-up, as well as setting sprays that can help keep make-up in place. Already we are seeing brands tap into this, with Two Faced launching a 24-hour longwear version of its well known Born This Way Foundation, that is waterproof, sweat and humidity resistant, while Maybelline has recently unveiled its Tattoo Brow Semi Permanent 36 Hour Pencil.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Colour Cosmetics research and analysis database.
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