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Country Report

Colour Cosmetics in

Colour Cosmetics in Poland

25 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Social media sets trends and extends target audience

The eternal need to be noticed and recognised in the eyes of others due to social media and the blogosphere has been taken to the next level. People now upload photographs online and want to look attractive in them.

Functionality and innovation are key factors

The fast pace of life forces consumers to look for cosmetics that will instantly cover their skin imperfections, without placing too much effort into the process. Polish women appreciate products which are functional and easy to use.

“Make-up junkies” emerging

Another important trend is the rising group of so-called “make-up junkies”. This group can be described as 18-30- year-old women who are very knowledgeable about make-up as a subject, follow all the newest trends and have dressing tables and shelves surrounded by bowls full of lipsticks, lip gloss and bronzers.

COMPETITIVE LANDSCAPE

Colour cosmetics dominated by global players, but domestics perform well

Coty Polska led colour cosmetics in 2017, along with L'Oréal Polska and direct seller Avon Cosmetics Polska. They are the only three producers to hold double-digit value share, with the remainder of the category being fragmented.

Many new launches

2017 was fruitful in terms of new brands and product series. The biggest launch was the introduction of AA Wings of Color by local player Oceanic SA.

Advertising moves online

Although advertising remains a key factor for effective sales, it is gradually moving from traditional media such as magazines and television to online. A good example is a very popular blogger named Maffashion, who was engaged in the promotion of pomades from Maybelline Vivid Matte Liquid brand (L'Oréal Polska) and Kontigo cosmetic stores chains (advertised as “cosmetics to conquer the world”) where customers could purchase a make-up set designed by Maffashion herself.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Poland?
What are the major brands in Poland?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Poland - Category analysis

HEADLINES

PROSPECTS

Social media sets trends and extends target audience

Functionality and innovation are key factors

“Make-up junkies” emerging

COMPETITIVE LANDSCAPE

Colour cosmetics dominated by global players, but domestics perform well

Many new launches

Advertising moves online

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Poland is thriving

Naturalness is the key trend

Highly fragmented landscape with both global and local brands performing well

Asian products grow in popularity

Future is bright, but some threats loom

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Poland

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Executive Summary

New Report Guarantee

PROSPECTS

Social media sets trends and extends target audience

Functionality and innovation are key factors

“Make-up junkies” emerging

COMPETITIVE LANDSCAPE

Colour cosmetics dominated by global players, but domestics perform well

Many new launches

Advertising moves online

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Poland - Category analysis

HEADLINES

PROSPECTS

Social media sets trends and extends target audience

Functionality and innovation are key factors

“Make-up junkies” emerging

COMPETITIVE LANDSCAPE

Colour cosmetics dominated by global players, but domestics perform well

Many new launches

Advertising moves online

CATEGORY DATA

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Poland is thriving

Naturalness is the key trend

Highly fragmented landscape with both global and local brands performing well

Asian products grow in popularity

Future is bright, but some threats loom

MARKET DATA

SOURCES

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