Colour cosmetics achieved positive growth in 2021 in both volume and value sales. However, it did not recover its pre-pandemic level of sales.
Despite the lifting of some restrictions, consumers still tend to choose long-lasting, non-smudgeable and non-marking products. Women are looking for cosmetics that are practical and adapted to their fast-paced and active lives.
The trend towards colour cosmetics being multifunctional and fulfilling several tasks is evident. Modern products are designed not only to beautify, but also to take care of the skin, eyelashes, lips and nails.
Positive growth rates are projected for colour cosmetics over the forecast period. In Poland, female customers still place a high value on looking elegant and the pandemic has not changed this attitude.
The macrotrend towards naturalness and being eco-friendly is also visible in colour cosmetics and will drive sales of products that reflect this in the forecast period. Customers increasingly pay attention to the composition and origin of products.
As a result of the COVID-19 pandemic, the distribution of colour cosmetics has changed. The importance of online sales, which had not previously been so important for make-up products, has accelerated considerably.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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