The so called “no make-up” trend is expected to develop further over the forecast period. As a result, foundation/concealer and BB/CC cream are projected to grow more dynamically.
Colour cosmetics and new product developments will be strongly influenced by Generation Z, (ie people born after 1995). These consumers will also boost colour cosmetics sales via retail e-commerce.
Colour cosmetics sets/kits will remain unpopular with such products mainly only bought as gifts at Christmas. The low popularity of these products stems from the fact that they usually consist of several products intended for a specific use, ie only eye make-up, or only lip make-up, with many items within the set often not wanted or used.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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