Competitive Landscape
Leading Manufacturers Consolidate Positions Amid Moderate Market Fragmentation
Colour cosmetics in Poland in 2025 exhibited a moderately concentrated structure, with L’Oréal Polska Sp zoo maintaining a commanding retail sales value share of 19%, marking a steady upward trend since 2020. This leading position reflects L’Oréal’s sustained investment in brand visibility and product innovation, enabling it to retain consumer loyalty and market leadership.
Local Innovation and Exclusive Retail Partnerships Drive Brand Differentiation and Growth
The competitive environment in colour cosmetics in Poland is characterised by a dynamic interplay between global giants and influential local brands, each adopting distinctive strategies to capture consumer interest. Eveline Cosmetics has notably strengthened its position by introducing products inspired by Korean beauty, such as face primers with PDRN, aligning with the growing consumer preference for skincare-infused makeup and Asian beauty trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Poland - Category analysis
Key Data Insights
Stable Economic Environment Supports Spending on Colour Cosmetics
Stable Economic Environment Supports Spending on Colour Cosmetics
Facial Make-Up Leads Sales While Nail Products Grows Rapidly
Phlov and Chanel Leverage Premiumisation and Skincare Innovation to Engage Consumers
Polish Consumers Anticipated to Embrace Hybrid Makeup with Skin Care Benefits to Drive Growth
Facial Make-Up Leads in Value While Lip Products Is Set to Achieve the Fastest Growth
E-Commerce and Social Selling Expected to Transform Consumer Engagement and Purchasing Behaviours
Leading Manufacturers Consolidate Positions Amid Moderate Market Fragmentation
Local Innovation and Exclusive Retail Partnerships Drive Brand Differentiation and Growth
Retail Offline Dominates Sales, Driven by the Increasing Popularity of Beauty Specialists
Retail E-Commerce Grows as Consumers Seek Convenience and Broad Product Choice
Beauty and Personal Care in Poland - Industry Overview
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Key Data Insights
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Skin Intellectualism Gains Traction as Consumers Become More Ingredient-Literate
Polish Brands Leverage Lifestyle Trends to Engage Consumers and Boost Growth
Consumers Expected to Adopt Ai and Selective Premiumisation to Drive Growth
Skin Care Set to Continue Leading in Value While Premium and Korean Brands Reshape Competition
Brands Anticipated to Expand Advisory Roles and Hybrid Formulations to Enhance Consumer Loyalty in Polarised Market
Leading Manufacturers Maintain Position Amid Intensifying Competition
Health and Beauty Specialists Lead Physical Retail as Discounters Maintain Share
Innovative Retail Concepts Enhance Consumer Engagement through Personalised Experiences
Retail E-Commerce Expands Rapidly, Driving Discovery and Niche Brand Access
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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