Colour Cosmetics in Poland

PROSPECTS

After years of dynamic development category growth slows down

Colour cosmetics was one of the most dynamic categories in beauty and personal care over the review period. Growth was driven by increasing disposable income and the growing influence of trends coming from other more developed countries, but also by fierce price competition in chains of drugstores/parapharmacies.

Growing interest in colour cosmetics dedicated to home beauty treatments

Customers are increasingly looking for products used by professional beauty salons or similar, with this being connected with the growing home spa trend. This is due to the fact that clients very often do not have time to visit beauty salons or cannot afford to do so.

Vegan and hypoallergenic make-up are new trends

The naturalness trend applies not only to body care products with a growing group of clients also looking for hypoallergenic and vegan products within eye and facial make-up. Hypoallergenic colour cosmetics are a response to the real problem many customers face who suffer from skin allergies but who still want to wear make-up.

COMPETITIVE LANDSCAPE

Coty Polska Sp zoo remains the leader

Colour cosmetics in Poland is very fragmented and extremely competitive. Coty Polska Sp zoo remained the leader in 2018 with brands including Rimmel, Astor and Max Factor.

Advertising is still key to attracting the attention of customers

Customers of colour cosmetics are very demanding in Poland. In order to attract their attention, producers invest in advertising campaigns with the participation of international and local celebrities.

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