After the emergence of the pandemic, the demand for colour cosmetics inevitably plummeted in 2020. In 2021, the category managed to see growth in the low double-digits, although sales reached nowhere near the pre-pandemic level.
Increased fragmentation was observed in colour cosmetics in 2021, especially premium colour cosmetics, as luxury fashion brands and niche specialist brands launched colour cosmetics. Luxury fashion brands dived into launching colour cosmetics as part of their merchandising strategy.
With increased time spent at home, consumers had more time to carry out extensive research on the products they wanted to purchase. This signals that consumers were becoming more sophisticated and knowledgeable about the products they considered buying, with a longer decision-making curve due to extensive research.
It is not expected that colour cosmetics in Hong Kong will be able to recover to the pre-COVID-19 level of value sales by 2026, due to an expected permanent shift in consumer behaviour. Despite the fact that social occasions will return once the pandemic calms down, increased time spent at home due to flexible working arrangements will reduce the need for make-up in general, which means it is expected that there will be less consumption amongst local consumers.
Hong Kong consumers have a general trust in Japanese beauty products. Influenced by Japanese cultural exports such as music, drama and animation, consumers have confidence in the scrupulous quality checks and the authenticity of the claimed efficacy and safety of products from Japanese manufacturers and brand owners.
Men’s colour cosmetics gained traction in both mainland China and Japan after COVID-19, as more young men were conscious of their appearance when joining virtual meetings. This group of young men are keen to use facial make-up such as BB creams and lightly tinted lip balms to retouch their appearance in a natural way.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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