Colour Cosmetics in Colombia

PRE-COVID-19 PERFORMANCE

The wide range of affordable brands and wide availability contribute to value growth

After a static performance in 2018, colour cosmetics returned to slight current value growth in 2019. Colour cosmetics plays a major part within overall beauty and personal care in Colombia.

Consumers value clean, ethical products and the purchasing experience

Most cosmetics in Colombia are not tested on animals; however, the final official resolution on banning animal testing is yet to be approved in congress. During the review period, law 120 of 2018, which is set to forbid the usage of animals during the production, research and commercialisation of cosmetics, passed the second of a trifold debate.

Vogue remains the leader, but local brands are innovative

Laboratorios de Cosméticos Vogue remained the leading player in colour cosmetics in value terms in 2019. The company has a wide portfolio, with brands across all colour cosmetics categories.

2020 AND BEYOND

COVID-19 impact

Colour cosmetics is now expected to see a 5% decline in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is a significant decline from the 1% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within colour cosmetics

COVID-19 is expected to have a negative overall impact on sales of colour cosmetics in 2020, with most categories expected to suffer as women leave the home less frequently and therefore use less make-up. However, as people are generally wearing face coverings and masks, there is less of a decline expected for mass eye make-up than for the other mass colour cosmetics categories, as the eyes are the main feature which can still be seen.

Recovery and opportunities

Most of the negative impact of COVID-19 on demand for colour cosmetics is expected in 2020. However, although current value growth is expected to return in 2021, this is not expected to be as high as in the review period, with normalisation only expected from 2022, with a rising rate of growth over the rest of the forecast period.

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