Colour cosmetics is expected to see a dramatic decline throughout 2020, due to the closure of retail outlets selling non-essential goods and social distancing regulations. With more people working from home and not going out to socialise at bars, clubs and cafés, there is little need to wear make-up.
In 2020, direct selling has seen a fall in growth in response to the COVID-19 pandemic and ongoing restrictions. E-Commerce on the other hand has been benefiting as consumers have wanted to avoid possible contact with the virus and have been lured by the frequent discounts found online.
In terms of new product launches, Avon Kozmetiks dooel has launched several key new products in 2020, including Power Stay lipstick and Avon Power Stay 24h foundation. Oriflame Kozmetika dooel has also launched the new Color Stylist Ultimate lipsticks alongside The One Stockholm Stylo eyeliner and The One Stockholm Stylo waterproof eyeliner.
The impact of COVID-19 on colour cosmetics in North Macedonia is severe, and the product area will not fully recover until later on in the forecast period. However, an improvement will be seen in 2021 as restrictions gradually begin to ease.
Over the forecast period, the hybridisation trend set to continue, with rising demand for colour cosmetics products offering skin care benefits and thus benefiting premium brands in particular. There is expected to be increased focus on products made from natural ingredients and those that offer protection from the sun.
Over the forecast period, e-commerce is set to continue gathering pace, albeit at a slower rate than that witnessed in 2020. Nevertheless, many who have discovered e-commerce during the pandemic will unlikely switch back to store-based retailing, having discovered the simplicity of the former.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page