Colour cosmetics saw significant growth in both volume and value terms in 2021 as the easing of COVID-19 related restrictions and the return of more normal lifestyles supported increasing demand. In the previous year, colour cosmetics witnessed double-digit declines in volume and value sales due to the closure of retail outlets selling non-essential goods and social distancing regulations.
Registering the strongest growth in colour cosmetics in 2021, BB/CC creams was amongst the categories to immediately return to (and, indeed, exceed) pre-pandemic levels during the year. Demand for BB/CC creams was underpinned by the increasing importance of fresh looking facial skin and colour correction to local consumers, primarily female consumers.
In 2021, e-commerce continued to perform strongly in colour cosmetics, while direct selling saw a further decline in share. E-commerce benefited from consumers’ continued desire to avoid possible contact with the SARS-CoV-2 virus through social contact and the fact that they were lured by the frequent discounts found online in a challenging economic environment.
Colour cosmetics is set to maintain value growth over the forecast period, though the maturity of the leading product areas is likely to act as a constraint on the category’s expansion. Moreover, the negative economic effects of the COVID-19 crisis may also weaken demand, as consumers focus their spending on essential items.
Colour cosmetics sets/kits is expected to be the fastest growing colour cosmetics category over the forecast period thanks to the growing consumer interest in competitively priced products offering holistic solutions to the needs of local consumers. BB/CC creams is also expected to see strong growth over the forecast period as the trend towards fresh and healthy looking facial skin and colour correcting products seen in 2021 persists, primarily amongst female consumers.
Over the forecast period, the hybridisation trend is set to continue, with rising demand for colour cosmetics products offering skin care benefits. This will benefit premium brands in particular.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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