Canadians spent more time at home during 2020 as a result of many consumers working from home and social distancing which led to fewer social events; consequently, colour cosmetics was the category hardest hit by the pandemic and saw decreased retail value sales growth during the year. Furthermore, Canada’s ageing population, the “natural look” beauty trend, and the consumer migration from cosmetics to skin care products further challenged the growth of colour cosmetics in 2020.
Loss of in-store product sampling for items such as lipstick also impacted the colour cosmetics category as consumers could not sample products to experience the product themselves. However, growth of the e-commerce channel was sparked by an increase in use of virtual try-on technologies which were already in-use at websites from global brands such as Lancôme and independent brands such as Canadian all-natural cosmetics brand NUDESTIX.
L’Oréal Canada Inc remained the clear leader in colour cosmetics in value terms in 2020, thanks to its strength in both the mass and premium segments. The company has a wide portfolio of brands, all of which are available through distribution channels including beauty specialist retailers, drugstores/parapharmacies and department stores.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Colour Cosmetics research and analysis database.
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