After a steep decline in the previous year, due to work-from-home arrangements and social distancing which led to fewer social events, colour cosmetics posted a recovery in 2021. This recovery was driven by the gradual lifting of pandemic-related restrictions in the second half of the year.
The retail landscape for colour cosmetics was disrupted by COVID-19 and retailers and brands continued to adapt to the growing influence of e-commerce and shifting consumer wants. For example, in 2021, Canadian natural skin care and cosmetics brand Fitglow Beauty launched a selection of it products on national bookstore Indigo Chapters’ e-commerce site, including its innovative Conceal+ treatment concealer that conceals and treats problematic skin areas.
L’Oréal Canada Inc remained the clear leader in colour cosmetics in value terms in 2021, thanks to its strength in both the mass and premium segments. The company has a wide portfolio of brands, all of which are available through distribution channels including beauty specialist retailers, drugstores/parapharmacies and department stores.
The colour cosmetics category is projected to fully recover in 2022 and continue to post positive growth throughout the remainder of the forecast period as consumers gradually return to pre-pandemic habits, re-engaging in beauty routines and social activities as well as returning to workplaces, which will spur constant retail value sales growth in the category. Growth is expected to be stronger in 2022 as the category fully recovers from the sharp decrease in sales during the pandemic but thereafter sales growth is likely to slow down toward 2026.
Sustainability trends are expected to gain influence over the forecast, as consumers continue to look for eco-friendly products and sustainable options in colour cosmetics. Nordstrom launched its Beautycycle programme in Canada in 2021, accepting empty containers at Nordstrom stores in Canada, including colour cosmetics packaging, this way helping customers easily recycle beauty packaging.
The core trends of an ageing Canadian population using less colour cosmetics, the “natural look”, and the pivot to skin care is expected to continue in the forecast period, hampering a return to strong sales growth for colour cosmetics. Some players such as Canadian all-natural cosmetics brand NUDESTIX are adapting to this environment by entering the skin care category.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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