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Country Report

Colour Cosmetics in

Colour Cosmetics in Argentina

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics records the best performance in beauty and personal care

Colour cosmetics registered a significant expansion in retail volume terms in 2017, and it was the best-performing category in beauty and personal care in Argentina in the year. The launch and the greater variety of cheap products turned out to be key in a complicated economic context.

Lip products leads the growth of colour cosmetics

In 2017 lip products registered the best performance in retail volume terms, boosted in part by the "selfie generation" and the need to always wear make-up for the photos. The bright and strong colours are the most demanded, although lighter shades are slowly rising in importance.

An increasingly demanding public wants additional benefits

The Argentinian consumer is increasingly demanding when buying colour cosmetics, and companies strive to attract their attention by presenting innovative products. The companies have made an effort to launch products that have additional benefits such as a greater concentration of pigmentation in lip products, greater shine and nutrition in nail products or multiple features in facial make-up.

COMPETITIVE LANDSCAPE

Direct selling companies lead sales

Direct selling companies comfortably lead sales of colour cosmetics. Cosméticos Avon SACI ranked first in 2017 with a broad product portfolio that allowed it to be the leader in eye make-up and lip products, while in nail products it ranked second behind Coty Argentina SA.

Direct selling companies become multichannel

The most important companies in value sales terms in colour cosmetics, Cosméticos Avon SACI and Natura Argentina SA, have revolutionised their sales strategies by becoming multichannel. Natura developed in March 2017 a website so that consumers can buy its goods online.

Internet retailing and a promising future

Sales through internet retailing will register by far the best performance over the forecast period. In the last years of the review period, many companies laid the foundations to expand through online sales, and many more are expected to join the internet retailing channel in the short term.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Argentina?
What are the major brands in Argentina?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Argentina - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics records the best performance in beauty and personal care

Lip products leads the growth of colour cosmetics

An increasingly demanding public wants additional benefits

COMPETITIVE LANDSCAPE

Direct selling companies lead sales

Direct selling companies become multichannel

Internet retailing and a promising future

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Argentina

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Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics records the best performance in beauty and personal care

Lip products leads the growth of colour cosmetics

An increasingly demanding public wants additional benefits

COMPETITIVE LANDSCAPE

Direct selling companies lead sales

Direct selling companies become multichannel

Internet retailing and a promising future

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Argentina - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics records the best performance in beauty and personal care

Lip products leads the growth of colour cosmetics

An increasingly demanding public wants additional benefits

COMPETITIVE LANDSCAPE

Direct selling companies lead sales

Direct selling companies become multichannel

Internet retailing and a promising future

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

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