Over the forecast period e-commerce is anticipated to continue gaining ground within colour cosmetics in Argentina. However, companies will need to make further efforts to attract new consumers.
Consumers are increasingly seeking colour cosmetics products with added attributes, and this trend is set to persist over the forecast period. This includes make-up products that offer extra performance, durability or other properties.
Colour cosmetics is expected to recover quickly, with a full return to pre-pandemic volume levels anticipated by 2023/4. However, during the review period, more affordable alternatives like private labels gained ground due to soaring inflation and rising unemployment.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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