Colour cosmetics were hugely impacted by the pandemic lockdowns in 2020. As with women restricted in their movements, they wore less make-up.
With people still obliged to wear face masks in 2021, players focused their attention on eye make-up instead and there was a lot of promotional activity. Mascara is the most popular product within eye make-up and Max Factor’s Mascara 2000 from Coty is one of the most popular brands.
L'Oréal took over the lead in colour cosmetics in 2020, passing out German player Cosnova, but Cosnova regained the top spot again in 2021. Its more affordable Essence and Catrice brands are targeted towards young female consumers, who are those most likely to follow the latest trends and be knowledgeable about which products to use.
There is a growing trend for a more natural, minimalistic look and as a result BB/CC creams will register very healthy constant value growth over the forecast period. On the other hand, heavier make-up foundations will lose value share.
E-commerce will continue to register healthy constant value growth and in particular mobile e-commerce will gain value share Even prior to 2020 the popularity of e-commerce was on the rise in colour cosmetics as consumers are knowledgeable about the look they want to achieve and the products they need to achieve it. The ease of online purchasing lends itself very well to this, as it is more convenient to search online for desired products than to look for them in physical stores.
Slovenian consumers are both increasing health conscious, as well as more environmentally conscious. This will lead to growing demand for colour cosmetics with natural and organic ingredients, as well as cosmetics that are cruelty-free and do not test on animals.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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