Colour cosmetics were hugely impacted by the pandemic lockdowns in 2020. As with women restricted in their movements, they wore less make-up.
Though colour cosmetic registered a recovery in 2021, the pandemic was still affecting demand in subtle ways. With consumers still wearing face masks for many public occasions, facial make-up and lip products registered lower growth than other colour cosmetics, as the face mask hid the face and also rubbed against any facial products.
International brands continued to dominate colour cosmetics in 2021, with very few domestic players present. Cosmekam Algérie remained the leading company thanks to the success of its Bourjois brand.
Colour cosmetics will register moderate constant value growth over the forecast period. As society opens up fully, demand for colour cosmetics will recover.
Though the outlook is positive for colour cosmetics over the forecast period, there are potential headwinds that could dampen volume growth. If inflation rises and the currency continues to devalue, it will reduce consumer purchasing power and will make imported brands in particular more expensive.
If the current restrictions on imports continue over the forecast period, it will represent an opportunity for local players to gain a foothold in colour cosmetics. One local player that has plans to expand into colour cosmetics is Laboratoire Venus.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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