Colour cosmetics showed a markedly improved performance in 2021, posting healthy growth in total volume and current value sales after having recorded steep declines the previous year. Overall demand rebounded strongly as the rollout of vaccines and relaxation of measures that had been imposed to curb the spread of COVID-19 saw more Croatians return to their usual workplaces and begin regularly socialising outside the home again.
The ending of lockdown measures that had forced the temporary closure of beauty specialist retailers was an important contributory factor in the overall recovery of colour cosmetics in 2021. Together with the improvement in consumer confidence that resulted from the rapid rebound of the Croatian economy, this development was particularly influential in bolstering demand for premium brands, many of which are mainly or exclusively sold through beauty specialists.
Despite a decent recovery overall, by the end of 2021 total colour cosmetics volume and current value sales were still below pre-pandemic levels. This was partly because many consumers continued to spend more time at home than usual due to remote working and social distancing.
Colour cosmetics is poised to perform well over the forecast period, with healthy growth in total volume and current value sales projected and all categories expected to expand consistently. As pandemic-related disruption recedes and life in Croatia gradually returns to normal, a renewed appetite for socialising among the population following the recent experience of home seclusion should ensure overall demand remains buoyant in the short-to-medium term.
While the outlook for colour cosmetics over the forecast period is reasonably bright, its expansion will continue to be hampered somewhat by high emigration. The impact of this demographic trend on the category’s growth potential has become more pronounced in recent years as young women have started to leave Croatia on a similar scale as young men.
E-commerce has been gaining importance as a distribution channel within colour cosmetics in Croatia for several years. However, its penetration in the category has recently been significantly strengthened by changes resulting from the pandemic, with lockdown measures and fear of contracting COVID-19 in physical stores prompting more consumers to start buying these items online.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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