Colour cosmetics is expected to achieve stable, but slower growth in the forthcoming years, with inflation a factor at the start of the period. Thus far, the Croatian population has ignored the strong effects of unit prices growth in colour cosmetics, but with salaries lagging behind inflation it is just a question of time before consumers feel the squeeze on household budgets.
Clean beauty refers to the use of all-natural ingredients in products, and with a growing focus on health and wellness in Croatia, there is a shift towards brands and products that fit these criteria. Natural ingredients are considered more ethical and skin-friendly than those that are artificially made.
Colour cosmetics is one of the pioneers in the use of social networks and other interactive elements to support sales, which was particularly useful during the pandemic. The rise of social commerce is a huge opportunity for colour cosmetics brands to transform their relationship with customers and give them new experiences.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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