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Country Report

Colour Cosmetics in

Colour Cosmetics in Croatia

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pads as applicators for powder

Powder has seen different types of application methods over the review period, now with pads that contain powder inside them. The main benefit of this type of product is convenience, because pads can be used on the go.

Premium wave attracts new brands

Increasing disposable household income has prompted interest in premium brands, with L'Oréal Adria doo benefiting strongly and posting double-digit sales growth in 2017. Croatia has finally seen one of L’Oréal’s recently acquired brands, NYX Professional Cosmetics, open a store in downtown Zagreb.

Croatian consumers blend into European landscape

Following independent research on consumer behaviour in colour cosmetics, the conclusion is that Croatian consumers of beauty and personal care do not differ much from the European average. Young consumers, notably late teens (but becoming earlier every year), start their journey through life with colour cosmetics.

COMPETITIVE LANDSCAPE

Colourful activity in new product development

Colour cosmetics has been awash with new launches from numerous companies. Economy umbrella brand Catrice, in decline due to premium’s offensive, tried to strengthen its position with ICONails gel lacquers, nail polishes enriched with açaí oil.

After years of expectation, Avon’s Mark finally here

Regular buyers of Avon products were aware of the existence of the Mark brand, but it failed to find a way into the Croatian market. Finally, in 2017, Mark appeared in Avon’s catalogue, offering a wide array of products, from facial foam pads, lipsticks, pencil eyeliners, mascara, foundations, lipsticks, lip glosses, to nail polish, blushers, eyeshadows, eyebrow shaping products and make-up fixing sprays.

“Small and round”

Lip care has been shaken up by the new format offered by Beiersdorf doo - Labellino. Smaller and round-shaped, it shows how packaging and all ancillary features are crucial for sales of lip care.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Croatia?
What are the major brands in Croatia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Croatia - Category analysis

HEADLINES

PROSPECTS

Pads as applicators for powder

Premium wave attracts new brands

Croatian consumers blend into European landscape

COMPETITIVE LANDSCAPE

Colourful activity in new product development

After years of expectation, Avon’s Mark finally here

“Small and round”

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales show recovery in 2017

Rise of Croatian manufacturers

Croatian distributors expanding

Natural and locally sourced is the key to success

Online shopping spreads into beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pads as applicators for powder

Premium wave attracts new brands

Croatian consumers blend into European landscape

COMPETITIVE LANDSCAPE

Colourful activity in new product development

After years of expectation, Avon’s Mark finally here

“Small and round”

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Croatia - Category analysis

HEADLINES

PROSPECTS

Pads as applicators for powder

Premium wave attracts new brands

Croatian consumers blend into European landscape

COMPETITIVE LANDSCAPE

Colourful activity in new product development

After years of expectation, Avon’s Mark finally here

“Small and round”

CATEGORY DATA

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales show recovery in 2017

Rise of Croatian manufacturers

Croatian distributors expanding

Natural and locally sourced is the key to success

Online shopping spreads into beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

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