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Country Report

Colour Cosmetics in

Colour Cosmetics in Georgia

18 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics expected to see lower growth over the forecast period

Colour cosmetics is fully dependent on imports with no local production present at the end of the review period. Therefore, the category has been affected by local currency devaluation waves that were evident, starting from the end of 2014.

Minor categories expected to continue emerging

The brightest example of emerging categories is BB/CC creams, which managed to record double-digit value growth in 2017, as well as over the review period. The growing awareness among consumers and the search for new products will also help BB/CC creams to continue emerging over the forecast period.

Competition between direct sellers and store-based retailers to maintain price stability

The competition between direct sellers and store-based retailers will support the overall growth of colour cosmetics over the forecast period. The two distribution channels are and will be competing in terms of innovations, variety of offerings and prices.

COMPETITIVE LANDSCAPE

Regardless of strong competition, L’Oréal Groupe remains leader

In 2017, L’Oréal Groupe retained its leadership of colour cosmetics in 2017. The company even managed to expand its presence; L’Oréal Groupe offers a wide portfolio of products mainly in eye make-up, facial make-up, lip products, as well as the quickly developing colour cosmetics sets/kits.

Strong direct sellers

Avon Georgia and Oriflame Georgia both ranked in the top five in colour cosmetics in 2017. The direct sellers offer affordable products, which are of high quality and due to direct marketing, availability reaches not only urban areas but also rural areas.

Positive outlook for premium products

In terms of value share, the performance of premium colour cosmetics is slowly improving. LVMH Moët Hennessy Louis Vuitton is facing a gradual, smooth increase in its value share.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Georgia?
What are the major brands in Georgia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Georgia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics expected to see lower growth over the forecast period

Minor categories expected to continue emerging

Competition between direct sellers and store-based retailers to maintain price stability

COMPETITIVE LANDSCAPE

Regardless of strong competition, L’Oréal Groupe remains leader

Strong direct sellers

Positive outlook for premium products

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Georgia - Industry Overview

EXECUTIVE SUMMARY

Factors contributing to positivity of beauty and personal care in Georgia

Stability of currency rate benefits premium products

Three distinct leaders of beauty and personal care in 2017

Returning popularity of premium products due to new development

Forecast period expected to bring continued growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics expected to see lower growth over the forecast period

Minor categories expected to continue emerging

Competition between direct sellers and store-based retailers to maintain price stability

COMPETITIVE LANDSCAPE

Regardless of strong competition, L’Oréal Groupe remains leader

Strong direct sellers

Positive outlook for premium products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Georgia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics expected to see lower growth over the forecast period

Minor categories expected to continue emerging

Competition between direct sellers and store-based retailers to maintain price stability

COMPETITIVE LANDSCAPE

Regardless of strong competition, L’Oréal Groupe remains leader

Strong direct sellers

Positive outlook for premium products

CATEGORY DATA

Beauty and Personal Care in Georgia - Industry Overview

EXECUTIVE SUMMARY

Factors contributing to positivity of beauty and personal care in Georgia

Stability of currency rate benefits premium products

Three distinct leaders of beauty and personal care in 2017

Returning popularity of premium products due to new development

Forecast period expected to bring continued growth

MARKET DATA

SOURCES

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