In 2021, retail volume sales of colour cosmetics continued to decline, albeit at a lower rate than in the previous year, as people continued to work from home and going to events and gathering outside one’s own home remained rare occasions. Therefore, the lack of social contact including in the workplace reduced the need to apply colour cosmetics.
Colour cosmetics experienced another year of rising unit prices in 2021. Most of this growth was tied to local currency devaluation, a phenomenon that has been apparent in Georgia since 2014.
L’Oréal Groupe strengthened its lead of colour cosmetics in Georgia in 2021, due to the performance of its mass brands such as L'Oréal Paris and Maybelline. The player continued benefiting from globally strong brand recognition, extensive product portfolios, and the financial support for extensive advertising.
Sales of colour cosmetics are anticipated to recover more fully in 2022, and gradually strengthen over the forecast period. The disappearance of face masks, as the COVID-19 pandemic is brought under control, will support demand for colour cosmetics.
In the forecast period, average unit prices for colour cosmetics are expected to continue growing. Even though the forecast period is expected to be more stable in terms of unit prices, lower value growth is expected to persist in the short term due to the ongoing local currency devaluation.
In the forecast period, e-commerce channels are expected to play an even greater role in the distribution of colour cosmetics. As consumers get accustomed to making use of convenient online platforms, they will continue to shop online in the forecast period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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