Competitive Landscape
Kosan Kozmetik and L’Oréal Maintain Leading Positions Despite Evolving Competition
Colour cosmetics in Turkey exhibited moderate concentration in 2025, led by Kosan Kozmetik Sanayi AS and L'Oréal Turkiye Kozmetik San ve Tic AS, holding respective retail value shares of 22% and 17%. Although Kosan Kozmetik's share showed a slight decrease from the previous year, it remained the leading player, supported by its well-established brand portfolio and extensive product coverage across face, eye, and lip make-up.
South Korean Brands Leverage Digital Engagement to Capture Youth Demand
Emerging players in colour cosmetics in Turkey are primarily niche, trend-driven brands, with a strong presence of South Korean companies such as Rom&nd, The Saem, Missha, Holika Holika, and Peripera. These brands excel in lip tints, cushion foundations, and lightweight base products, appealing to younger consumers through skin-friendly formulations, buildable coverage, and playful branding.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Turkey - Category analysis
Key Data Insights
Colour Cosmetics Value Growth Impacted by Socioeconomic Factors
Colour Cosmetics Value Growth Impacted by Socioeconomic Factors
Lip Products Sees the Most Dynamism, but Eye Make-Up Continues to Lead Sales
Asian Beauty Trends Elevate Consumer Engagement and Sales
Ethical and Sustainable Claims Shape Colour Cosmetics
Brands Set to Drive Growth with Multifunctional Products Amid Evolving Consumer Needs
Ethical and Digital Innovation Will Steer Consumer Preference and Brand Loyalty
Kosan Kozmetik and L’Oréal Maintain Leading Positions Despite Evolving Competition
South Korean Brands Leverage Digital Engagement to Capture Youth Demand
Health and Beauty Specialists and Grocery Retailers Lead Retail Sales Amid Promotional Pressure
Avon-Watsons Partnership Expands Omnichannel Presence and Market Reach
Retail E-Commerce Growth Accelerates with Marketplaces and Mobile Commerce
Beauty and Personal Care in Turkey - Industry Overview
Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour
Key Data Insights
Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour
Skin Care Leads Value Sales, While Colour Cosmetics Shows Rapid Expansion
Maruderm’S Clean Formulations Elevate Sustainability Appeal
Retailers’ Private Label Strategies Reshape Consumer Engagement
Consumers to Drive Robust Growth through Evolving Preferences and Economic Factors
Skin Care Will Lead Value Sales While Baby and Child-Specific Products Set to Expand the Fastest
Brands and Retailers to Innovate with Digital, Personalisation, and Sustainability Strategies
Leading Manufacturers Consolidate Shares Amid Evolving Consumer Demand
Strategic Acquisitions and Innovative Launches May Reshape the Competitive Dynamics
Health and Beauty Specialists Extends Its Lead, Although Overall Offline Retail Gradually Cedes Ground
E-Commerce Rapidly Expands as Digital Innovation Transforms Shopping Habits
Avon and Watsons Partnership Integrates Direct Selling with Omnichannel Retailing
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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