There have been significant changes in make-up habits, with consumers' increasingly searching for practical products and products that serve dual or more purposes. It is anticipated that such demand trends will continue in the forecast period.
Digital transformation has become a priority in the wake of the pandemic. App-based colour match, hair match, and foundation match services, such as the Oriflame Makeup Wizard app, are on the rise.
Clean beauty is an important trend; therefore, products with clean ingredients and formulas with less synthetic ingredients and vegan products are on the rise. On the other hand, hybrid products that offer both skin care and cosmetic attributes are likely to be increasingly popular over the forecast period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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