Colour cosmetics experienced a significant drop in value and volume growth in the previous year as the need for colour cosmetics was reduced due to lockdowns, home seclusion and social distancing as a result of COVID-19. In 2021, the product area failed to recover and registered a negative volume growth rate for the second year in a row.
The clean beauty trend is gaining momentum in Turkey. Beauty and personal care products, including colour cosmetics, that are certified organic and free from ingredients that are harmful to human health or the environment, such as parabens, phthalates, GMOs, silicones, PEGs or ingredients of animal origin are on the rise.
L’Oréal Turkiye Kozmetik continued to hold the highest value share within colour cosmetics in 2021 and recorded a share increase during the year. It has a wide portfolio of brands in both the premium and mass segments and they are widely available through key distribution channels, such as beauty specialist retailers and department stores.
Colour cosmetics is expected to recover from the losses experienced in 2020 and 2021 as a result of the COVID-19 pandemic, recording double-digit current value growth over the forecast period, benefitting from the ongoing and expanded development of new product features and formats and “free from” offers with natural ingredients.
Sephora added five products to its clean collection, including foundation, lip oil, lip mousse, eye shadow and cotton swabs towards the end of the forecast period. MAC Cosmetics invites everyone to buy Viva Glam lipsticks from their homes as 100% of the income from sales is donated to those in need.
Turkish consumers increasingly see make-up as a hobby, not just an everyday routine. Social media has been a key interest driver at the end of the review period, particularly among millennials, and this should continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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