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Country Report

Colour Cosmetics in

Colour Cosmetics in Turkey

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing focus on combined functions and easier application

Combined functionality, such as long-lasting effects and longer eyelashes in mascara, or nourishing, anti-aging, sun care and long-lasting effects in foundation and BB/CC creams which provide both moisturiser and foundation are set to be among the most demanded products over the forecast period, especially among time-poor consumers. Easier applications methods, such as air cushions and oversized lipstick pencils are also set to grow in popularity.

Nude look is dominant trend in colour cosmetics

Video bloggers such as Merve Özkaynak and Sebi Bebi are being used to promote colour cosmetics and spread new trends. Foundations that look almost transparent, but at the same time prevent colour differences, were also introduced as part of the new “nude look” trend.

Growing beauty product penetration in colour cosmetics

According to Euromonitor International’s Beauty Survey of 1,000 online consumers, ranging in age from 15 to 74+ living in Turkey, around 75% of consumers are non-users of bronzer/highlighter and oil blotter. Primer and Pore minimiser are the other two areas with untapped potential, with a 70% non-user rate.

COMPETITIVE LANDSCAPE

L’Oréal continues to lead sales

L’Oréal remains successful in this area due to its provision of widely-recognised and trusted brands, aided by the offering of a range of different price options, from mass brands like Maybelline and L’Oréal Paris to premium brand Lancôme.

International companies continue to outperform domestic players

Sales of international players continue to increase due to their leading position in terms of new launches and promotional activities, including L’Oréal and Avon. For example, Avon has restructured its cosmetic offering by introducing its new Mark collection, which aims to provide a solution for time-poor consumers by offering products that can help them get ready in only a few minutes.

Mono-brand store openings gaining pace

There were a number of new mono-brand store openings over the review period. According to industry experts, if a brand is only available in select stores, it is typically perceived as an “expertise” brand.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Turkey?
What are the major brands in Turkey?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing focus on combined functions and easier application

Nude look is dominant trend in colour cosmetics

Growing beauty product penetration in colour cosmetics

COMPETITIVE LANDSCAPE

L’Oréal continues to lead sales

International companies continue to outperform domestic players

Mono-brand store openings gaining pace

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing focus on combined functions and easier application

Nude look is dominant trend in colour cosmetics

Growing beauty product penetration in colour cosmetics

COMPETITIVE LANDSCAPE

L’Oréal continues to lead sales

International companies continue to outperform domestic players

Mono-brand store openings gaining pace

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing focus on combined functions and easier application

Nude look is dominant trend in colour cosmetics

Growing beauty product penetration in colour cosmetics

COMPETITIVE LANDSCAPE

L’Oréal continues to lead sales

International companies continue to outperform domestic players

Mono-brand store openings gaining pace

CATEGORY DATA

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

SOURCES

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