Colour cosmetics returns to growth in 2021 as consumer demand is gradually restored following the double-digit decline during the previous year due to COVID-19 lockdowns and home seclusion, as well as the travel and movement restrictions. The mandatory wearing of face masks, which rendered several colour cosmetics products redundant even when consumers did venture into public settings further weakened demand.
According to the latest new products in the market, including Valentino’s latest make-up collection, gender neutral cosmetics are gradually penetrating the market. The Valentino make-up collection is intended for “members of both sexes, regardless of age and culture”.
Cosnova GmbH remained the largest player in colour cosmetics in 2021, recording strong sales and share gain following losses during the previous year. The popularity of the company’s Catrice brand and its offer of affordable variety, as well as new product development ensures its top spot in colour cosmetics.
Colour cosmetics is set to record accelerated value growth over the forecast period relative to the review period with sales driven by the return to work and normal social activity. BB/CC creams is expected to achieve the fastest growth within colour cosmetics as the trend of 2021 of healthy and fresh-looking skin coupled with increased reliance on colour correction creams will be increasingly important to local consumers going forward.
The health and wellness trend should exert a growing influence on the development of colour cosmetics during the forecast period. In particular, the category has the potential to take advantage of the growing consumer association of natural and organic products with health, which is being seen across a wide range of product categories in industries such as packaged food and home care, as well as beauty and personal care.
The rapid growth of e-commerce as a result of COVID-19 and the challenges which the pandemic brought upon consumers is set to further diversify colour cosmetics’ product offering and, as a result of the ever-growing sales, e-commerce will steal market share from the major direct sellers and beauty specialist retailers as consumers will increasingly opt for more convenient shopping and new brands and products not available elsewhere.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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