Colour Cosmetics in Bosnia and Herzegovina

PRE-COVID-19 PERFORMANCE

BB/CC creams further widen appeal as international companies continue to dominate in 2019

BB/CC creams recorded the highest current value growth in colour cosmetics in Bosnia-Herzegovina in 2019 and was the only category to record double-digit growth. These products have consistently grown in popularity since their first appearance in 2014.

Debate surrounds girls wearing make-up in 2019

Bosnia-Herzegovina, as a relatively conservative country, saw ongoing debate in 2019 around the appropriate age for girls to start wearing make-up. While most voices stated that girls should not wear any make-up until they reach high school age, not everyone agreed, with some believing it is acceptable for girls to be gradually introduced to more subtle make-up and cosmetics products from a younger age.

Retail landscape evolves for colour cosmetics as new products aim for innovation and convenience

The channel landscape for colour cosmetics continued to evolve in 2019 in line with broader changes to the country’s overall retail landscape. Drugstores/parapharmacies was the leading channel for the sale of colour cosmetics products in 2019 while supermarkets, hypermarkets and discounters all saw increases in their respective value shares.

2020 AND BEYOND

COVID-19 impact

Sales of colour cosmetics are now expected to decline by 12% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within colour cosmetics

Sharp double-digit retail volume declines are expected for most product areas across colour cosmetics in 2020 as a result of the COVID-19 pandemic. The hardest-hit areas will be nail products and colour cosmetics sets/kits.

Recovery and opportunities

Retail volume growth is expected to rebound sharply in 2021 across all product areas as consumers resume more activities outside the home, prior to many product areas falling back to more muted levels of growth for the rest of the forecast period. Eye make-up offers the strongest prospects for growth overall, particularly eye shadow, although a value decline at constant 2019 prices for eye liner/pencil is set to offset this slightly over the forecast period.

Files are delivered directly into your account within a few minutes of purchase.