Lipstick saw steep declines in the United Arab Emirates, as occasions for wearing make-up were reduced due to the reluctance of people to go out, reduction of work in offices and cancellation of weddings, parties and other social occasions. Furthermore, the strict mask mandate severely depressed sales of lipstick, as one might expect.
In a reversal of trends from 2019, sales of colour cosmetics in luxury department stores in Dubai such as Bloomindales and Galleries Lafayette were more resilient than standalone stores. One reason for this may be the sheer size of most of these outlets: they tend to have very large retail space and consumers report feeling safer shopping in large, well-ventilated spaces as opposed to the smaller, closed-in boutiques.
Due to salon closures during the Spring of 2020, nail products saw a slight increase after consecutive years of decline in the United Arab Emirates. The muted growth was fuelled by consumers’ increased time at home and the spike in do-it-yourself trends, resulting in slight positive performance.
Dubbed “retailtainment”, the future of beauty and personal care is becoming more experiential and interactive and doesn’t necessarily focus exclusively on products for sale. Indeed, according to the 2020 Lifestyles Survey Data, 57% of United Arab Emirates residents went shopping for leisure at least weekly prior to the pandemic - well above the global average of 50%.
During the review period, there was a palpable shift in environmental awareness among consumers in the United Arab Emirates, a market that is made up of a variety of different nationalities. Many of these consumers are only now gaining consciousness about the environmental impact of colour cosmetics.
It is very likely that the United Arab Emirates will be in line with the global trend of an increase in appeal of clean beauty brands, especially considering that COVID-19 has heightened hygienic and ingredient safety concerns. New launches in both mass and premium colour cosmetics have made clean positioning a pivotal part of their unique selling points.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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