The pandemic has heightened hygiene awareness among local consumers, and as such, they increasingly value hygienic dispensing. This in turn has favoured beauty products in stick formats because they can offer a touchless and hygienic application.
According to Euromonitor International’s Lifestyles survey, 46% of consumers globally reported that they use sustainable packaging such as refillable, recyclable, biodegradable or compostable packaging. The United Arab Emirates is significantly below the global average but is expected to quickly catch up.
Personalisation is a beauty trend that has been growing due to its connection with both sustainability and diversity issues. In terms of sustainability, personalised beauty achieves greater efficacy and product precision and therefore theoretically offers the ability to consume less or more effectively.
The beauty industry is heavily reliant on store-based sales, led by beauty specialists and drugstores/parapharmacies, but also supermarkets and hypermarkets, where consumers tend to replenish their requirements when doing their grocery shopping. E-commerce gained ground over the review period but sales through the channel accelerated as a result of the pandemic.
An interesting trend that is related to the further momentum gained by e-commerce is consumers opting for smaller pack sizes. Consumers might want to try a new product, and buy it online, but want to purchase a smaller size to avoid having to invest a substantial sum for a product they have not tried in a store.
After a strong decline during the pandemic, colour cosmetics returned to low growth in 2021 with the resumption of events and employees returning to offices. Strategies that retailers are implementing include greater in-store digitalisation, immersive experiences, more sustainable practices and fast delivery options.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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